FM VELVET
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This document outlines a programming strategy for a radio station called FM Velvet that caters to families in India between the ages of 15-50. It proposes an energetic and positive radio personality playing a mix of current and past hit songs from the 1990s to present. Specific time slots are allocated for different eras and genres of music. Radio jockeys with diverse personalities will host different time slots. Contests will be held to promote Pantaloons clothing stores and increase their popularity, awareness, and customer loyalty in Mumbai.
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Kpop is a genre of music originating from South Korea that incorporates elements of hip-hop, electronic, rock, and R&B music. It has grown in popularity among teenagers and young adults in Asia due to an interest in the fashion and styles of Korean music groups. Now, kpop fans can be found all over the world. Some key aspects of the kpop genre include the influence of Western pop music on Korean artists in the 1990s, the role of Korean television and radio in promoting kpop bands, and the increasing international fanbases for major Korean groups.
Questionnaire analysis 2
- The document discusses the results of a questionnaire about music videos. It asked people about their music preferences, expectations for different music genres, ideas for a narrative and props for a pop music video.
- Pop music was the most popular genre among respondents and they expected to see stories, dancing, bright colors and costumes in a pop video. Respondents felt a narrative was important to convey the song's meaning.
- Suggestions for props and settings in a pop video included countryside, beaches, studios and fashionable clothing. The most memorable videos used editing, multiple celebrities, subjective camerawork and were colorful, unique and included dancing.
Rise of k pop
K-pop has its roots in traditional Korean music but has been influenced by various other genres from around the world. It emerged as a modern genre with the boy band Seo Taiji and Boys in 1992 and became hugely popular in South Korea. K-pop later expanded internationally, especially in neighboring Japan, and the development of social media has helped K-pop groups like EXO, Blackpink, and BTS reach wider global audiences in the 2010s. BTS in particular has achieved unprecedented international success by co-writing and co-producing much of their own music which often focuses on themes of mental health, youth issues, and loving oneself.
Genre representation - KPop Hip Hop
K-pop originated in South Korea in the 1990s and is a genre made up of a variety of musical styles like pop, R&B, rock, and hip hop. It incorporates highly produced music videos as part of the entertainment experience. G-Dragon and PSY are two of the most famous K-pop artists who have achieved international success. K-pop appeals mainly to Asian audiences but is growing more popular worldwide through social media and partnerships with Western artists. The genre continues to evolve as it adapts Western styles and seeks greater global recognition.
Questionnaire analysis
The document summarizes the responses to a questionnaire about music videos. Key findings include:
- Pop was the most popular genre of music across all ages. Respondents expected to see stories, dancing, and bright colors in pop music videos.
- Nearly all respondents felt a narrative/storyline would be good to convey the meaning of a song.
- Suggested props and settings for a pop music video included bright lighting, fashionable clothing, the countryside, and dancing.
- Favorite artists varied by age but included Ed Sheeran, Lady Gaga, and Calvin Harris.
- YouTube was the most popular way to watch music videos, especially for younger respondents.
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KPOP began in the late 19th century with the introduction of Western folk songs into Korean schools. During Japanese occupation, songs helped express national identity. The genre later incorporated American styles like rap and techno. In the 1990s, the band Seo Taiji & Boys brought hip hop influences and addressed social issues, transforming KPOP. Now a global phenomenon, KPOP groups like BTS and BLACKPINK fuse genres and emphasize visuals and dance. Major record labels like SM, YG, and JYP produce many new groups each year in a fast-paced competitive industry.
Music radio task 6
Liam Newman Sharkey planned two radio shows - a niche indie show called "Indie in the Night" and a mainstream dance/EDM show called "Breakfast Show with Liam Sharkey". The document discusses the chosen indie show in more detail - it will air Fridays from 8-10pm on non-commercial radio station Radio 1, playing bands like Arctic Monkeys and The Killers. The show will include audience interaction and promotions of artists. It will be recorded and available online to expand its reach. The target audience is 15-25 year old males from working class backgrounds.
Task 4 radio
The document describes two proposed radio shows - an indie show and a mainstream show. The indie show would air Fridays from 8-10pm on Radio 1, playing popular indie artists like Fall Out Boy and Arctic Monkeys. It would include back-to-back music with jingles between songs and occasional ads. The target audience is hipsters aged 15-25 who want to stand out from mainstream pop. The mainstream show would air weekday mornings on Capital FM when most people listen, playing top chart artists. It would include short songs and jingles between to fit in more songs and ads before 10am. Its target is 15-25 year olds, mainly students and young professionals, along with parents aged 25
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- The document discusses the results of a questionnaire about music videos. It asked people about their music preferences, expectations for different music genres, ideas for a narrative and props for a pop music video.
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- Suggestions for props and settings in a pop video included countryside, beaches, studios and fashionable clothing. The most memorable videos used editing, multiple celebrities, subjective camerawork and were colorful, unique and included dancing.
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K-pop has its roots in traditional Korean music but has been influenced by various other genres from around the world. It emerged as a modern genre with the boy band Seo Taiji and Boys in 1992 and became hugely popular in South Korea. K-pop later expanded internationally, especially in neighboring Japan, and the development of social media has helped K-pop groups like EXO, Blackpink, and BTS reach wider global audiences in the 2010s. BTS in particular has achieved unprecedented international success by co-writing and co-producing much of their own music which often focuses on themes of mental health, youth issues, and loving oneself.
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K-pop originated in South Korea in the 1990s and is a genre made up of a variety of musical styles like pop, R&B, rock, and hip hop. It incorporates highly produced music videos as part of the entertainment experience. G-Dragon and PSY are two of the most famous K-pop artists who have achieved international success. K-pop appeals mainly to Asian audiences but is growing more popular worldwide through social media and partnerships with Western artists. The genre continues to evolve as it adapts Western styles and seeks greater global recognition.
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The document summarizes the responses to a questionnaire about music videos. Key findings include:
- Pop was the most popular genre of music across all ages. Respondents expected to see stories, dancing, and bright colors in pop music videos.
- Nearly all respondents felt a narrative/storyline would be good to convey the meaning of a song.
- Suggested props and settings for a pop music video included bright lighting, fashionable clothing, the countryside, and dancing.
- Favorite artists varied by age but included Ed Sheeran, Lady Gaga, and Calvin Harris.
- YouTube was the most popular way to watch music videos, especially for younger respondents.
- Memorable music videos
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KPOP began in the late 19th century with the introduction of Western folk songs into Korean schools. During Japanese occupation, songs helped express national identity. The genre later incorporated American styles like rap and techno. In the 1990s, the band Seo Taiji & Boys brought hip hop influences and addressed social issues, transforming KPOP. Now a global phenomenon, KPOP groups like BTS and BLACKPINK fuse genres and emphasize visuals and dance. Major record labels like SM, YG, and JYP produce many new groups each year in a fast-paced competitive industry.
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Liam Newman Sharkey planned two radio shows - a niche indie show called "Indie in the Night" and a mainstream dance/EDM show called "Breakfast Show with Liam Sharkey". The document discusses the chosen indie show in more detail - it will air Fridays from 8-10pm on non-commercial radio station Radio 1, playing bands like Arctic Monkeys and The Killers. The show will include audience interaction and promotions of artists. It will be recorded and available online to expand its reach. The target audience is 15-25 year old males from working class backgrounds.
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The document describes two proposed radio shows - an indie show and a mainstream show. The indie show would air Fridays from 8-10pm on Radio 1, playing popular indie artists like Fall Out Boy and Arctic Monkeys. It would include back-to-back music with jingles between songs and occasional ads. The target audience is hipsters aged 15-25 who want to stand out from mainstream pop. The mainstream show would air weekday mornings on Capital FM when most people listen, playing top chart artists. It would include short songs and jingles between to fit in more songs and ads before 10am. Its target is 15-25 year olds, mainly students and young professionals, along with parents aged 25
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- The three biggest entertainment companies that represent KPOP artists are SM Entertainment, YG Entertainment, and JYP Entertainment, known as the "Big 3".
- Typical KPOP groups have 4-9 members who focus on singing, dancing, and choreographed performances. Trainees can spend years preparing under a company before debuting.
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The document summarizes secondary research conducted to identify the target audience for a pop music video. It finds that the genre of pop is mainstream, appealing to both male and female teenagers and young adults. Research of popular artists on YouTube, social media platforms, music charts, and TV shows demonstrated that pop has a wide reach across demographics but particularly attracts female teenage fans. Research on websites profiling music tastes by age and gender showed that pop appeals most strongly to teenage girls, which the document establishes as the target demographic.
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Bright colors, following fashion trends, and focusing on love are common conventions in pop music according to the document. Pop artists use bright colors in their work to appeal to young audiences, follow the latest trends to stay current and relatable to listeners, and sing primarily about love since it is a universally relatable topic that everyone can understand. Maintaining a good public image is also important for pop artists as they are role models for many young fans.
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- KPOP stands for Korean pop music and originated in South Korea in the early 1990s. The genre incorporates styles from Western pop music but has developed its own unique style.
- The three biggest entertainment companies that represent KPOP artists are SM Entertainment, YG Entertainment, and JYP Entertainment, known as the "Big 3".
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The document summarizes secondary research conducted to identify the target audience for a pop music video. It finds that the genre of pop is mainstream, appealing to both male and female teenagers and young adults. Research of popular artists on YouTube, social media platforms, music charts, and TV shows demonstrated that pop has a wide reach across demographics but particularly attracts female teenage fans. Research on websites profiling music tastes by age and gender showed that pop appeals most strongly to teenage girls, which the document establishes as the target demographic.
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The document provides an overview of the KPOP industry and genre. It defines KPOP, describes the characteristics and structure of popular boy and girl groups, discusses the major entertainment companies and some of their top acts, and provides terminology used in KPOP.
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KPOP refers to the musical genre originating from South Korea that combines various musical and visual elements. It became popular in the 1990s and 2000s through globalization. Major record labels that helped spread KPOP internationally include JYP Entertainment, SM Entertainment, and YG Entertainment. Fans are drawn to KPOP for reasons such as its new and exciting style, fascinating Korean culture, attractive artists, catchy songs and dances, and the artists' dedication to performance.
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K-Pop originated in South Korea and incorporates genres such as pop, rock, hip hop and R&B. It first emerged in the 1990s and grew rapidly in popularity both in Asia and other parts of the world. Some key events in its growth include Wonder Girls entering the US Billboard charts in 2009 and Psy's "Gangnam Style" video becoming the first to reach 1 billion views on YouTube. K-Pop is promoted worldwide through concerts and appearances on shows like Letterman and YouTube awards. Major record labels that represent popular K-Pop groups include SM, YG and JYP Entertainment.
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This document analyzes the target audience for a music video being produced by Dominic Ball and Harry Longman. It identifies the target audience as being predominantly male aged 18-35, from diverse ethnic backgrounds belonging to socioeconomic classes E-B. Psychographic profiles show the target audience can be described as "Aspirers, Mainstream, and Strugglers." A survey of 20 people and mood board were used to understand preferences around music video genres, consumption habits, and memorable elements to include in the video. The document proposes addressing this audience with a conceptual narrative storyline, inclusion of male-oriented subjects, modern visuals, and city filming locations.
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The document discusses the pop music genre, noting that it includes subgenres like bubblegum pop, pop rock, and dance pop. It lists popular artists in the genre such as Miley Cyrus, One Direction, Lady Gaga, and Justin Bieber. The typical fans of pop music are described as preteens and teens, though some subgenres like dance pop tend to attract slightly older audiences from 18-24 who enjoy the music in clubs. The genre is also said to be linked to other styles like country, dance, indie, and punk/rock.
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Radio remains a highly effective advertising medium that can reach a wide audience. It has advantages over other media like TV and internet in that it is inexpensive, targeted, and creates strong emotional connections with listeners. Studies show that combining radio ads with other media like TV, internet, or print ads can significantly increase brand recall, preference, and website traffic compared to using other media alone. Radio is especially good at reaching light viewers of other media and driving consumers to take desired actions.
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Radio Mirchi India ,Strategy In Fm Business
RADIO:
- Has evolved from a government-run medium to one dominated by private players with diverse entertainment-focused programming.
- Listening is led by mood and time of day, with most using it as background music or companion.
- A few iconic RJs from the past are remembered positively for their classical style, but current RJs lack differentiation and focus heavily on music.
- The market is highly competitive with most private channels offering similar programming, though Radio Mirchi maintains a leading position through brand recognition and innovative content.
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1. The document discusses how integrated sales strategies can create revenue by focusing on compelling client content, new digital tools, and combining online and offline marketing efforts.
2. It emphasizes engaging clients as experts who generate their own content, and using multiple touchpoints like websites, email, streaming, and mobile to reach audiences.
3. New tools include microsites, podcasting, and online communities, while sales strategies involve researching clients online, understanding expectations and results, and keeping up with current industry trends through blogs and RSS feeds.
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The document discusses the radio industry in India. It provides details on the number of private FM stations and All India Radio. It describes radio as a cost-effective medium for advertisers. The document also outlines the operational structure of radio organizations and discusses the phases of growth for private radio in India from 2000 to the present. It covers topics like radio programming, the programming team, targeting audiences, and major players in the radio market in India.
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FM VELVET
- 1. Tune In
- 3. Programming Strategy What? FM Velvet- A Radio Frequency which caters to India as a family Why? India being a family oriented nation and having a very high collectivism index, we wish to cater to a family audience, with everybody ranging from 15-50 years of age
- 4. Radio Personality Energetic Cheerful Mature Positive Fresh
- 5. Music Type Songs set between the Era of Current and Recurrent Music, i.e. from 1990s to Present (2015) A right mix of CHR & AC Music
- 6. Song Scheduling Time Slots Song Era Song Genres Examples 7 a.m. – 9 a.m. 2005-2009 Soft Music Subah Subah Ye Kya Hua 9 a.m. – 11 a.m. 2013-2015 Trending/ Current Hits Sooraj Dooba Hai 11 a.m. – 1 p.m. 2010-2013 Pop Music Tum Hi Ho 1 p.m. – 5 p.m. 2000-2005 Post Recurrent Mere Khayalon ki Mallika 5 p.m. – 9 p.m. 2010-2015 Major Hits Badtameez Dil 9 p.m. – 12 p.m. 1990-2000 Between Recurrent & Hits Dil Se re
- 7. Kinds of RJs Time Slots RJ Name RJ Personality 7 a.m. – 11 a.m. RJ Jalpa Lively, Not too Loud, Updated with Trending Songs/ movies 11 a.m. – 1 p.m. RJ Ekagra Fresh voice, Positive & Entertaining 1 p.m. – 5 p.m. RJ Priyal Pleasant, Soothing voice, Composed 5 p.m. – 7 p.m. RJ Soumitra Energetic, Chirpy, Intellectual 7 p.m. – 9 p.m. RJ Gaurav Cheerful, Able to draw audience attention and give traffic updates 9 p.m. – 12 p.m. RJ Sushant Sober, Mature & Composed
- 8. Client Brief • Pantaloons presence in Mumbai is not too strong • Competitors like Shoppers Stop, Reliance Trends, Marks & Spencer dominate • Make people buy from Pantaloons, Phoenix Kurla Market City and still promote the feeling of purchasing from Pantaloons across the city • To increase popularity, create greater awareness and likeability, loyalty programs etc.
- 9. Non-FCT Integrations • Radio Contests • RJ Mentions • OB Links
- 10. Contests • Contests held from Monday-Friday in the time slot of 5-9 p.m. • 3 Lucky Winners get a Pantaloons green card with pre-achieved 1000 Loyalty Points already on the card or a chance to attend the Pantaloons Fashion Show to watch Siddharth and Alia Live.
- 11. 5 Themes of the Contests Day Contest Name Content Example Monday Link-Up A Contest revolving around Siddharth Malhotra & Alia Bhat What was Siddharth Malhotra’s name in Hasee toh Phasee? Tuesday Mumbaiya City Centric Guess the name of an area in Mumbai which means a Barber’s Village? Wednesday Monsoon Dhamaka Monsoon Special In a span of 30 seconds, Name 5 Songs that have mentions of Rains in them. Thursday Sadabahar Evergreen Yash Chopra’s Evergreen film from th year 2000 that had an Ensemble Cast? Friday Trend Setters Fashion What Trend/Fashion did Kareena Kapoor set in Jab we Met?
- 12. Activation • 4- Day on ground Mall Activation Events • 4 Sundays in the month of July • 5th July- A Fashion Show • 12th July- Style yourself. • 19th July- Shopping Treasure Hunt. • 26th July- Flooding Offers
- 13. Spots Each Spot will be of 10 seconds, 10 seconds = 1 second age • 30 spots per day for the first 2 weeks • 20 spots per day for the next 2 weeks • 30 spots per day again for the Final week • Total Spots for 5 weeks = 910 secondages
- 14. Effective Rate Effective Rate (ER) = Value/ Volume Assuming an ER of 500, Value = ER x Volume Value = 500 x 910 = ₹ 4,55,000
- 15. A PRESENTATION BY: Antara Acharya (01) Alden Gonsalves (10) Soumitra Kulkarni (18) Ria More (26) Sayali Prabhu (34) Pooja Shah (42) Chainali Vyas (50)