This document contains the results of a survey about music video viewing habits. The survey collected data on respondents' ages (majority 16-17), gender (equal boys and girls), how often they watch music videos (most every week or two), preferred music genres (mostly hip-hop, R&B, and pop), and what they expect to see in music videos (mainly dancing and images related to the lyrics). It also shows how respondents find out about new music (mostly internet and friends) and their opinions on whether lyrics and visuals should match and if the artist should appear in the video.

1. Age
18-19
20% 14-15
30%
16-17
50%
Gender
50%
Boys
Girls
0%
50%

2. How often do you watch music videos?
4.5
4
3.5
3
2.5
2 How often do you watch music
1.5 videos?
1
0.5
0
Every week Every two Every three Every month Never
weeks weeks
What genre do you listen to the most?
4.5
4
3.5
3
2.5
2 What genre do you listen to
1.5 the most?
1
0.5
0
Hip-Hop RnB Pop Rock Classical Rap Other
Music

3. What would you expect to see in a music
video?
8
7
6
5
4
What would you expect to see
3
in a music video?
2
1
0
Lip Dancing Images Just lyrics Acting Other
syncing with lyrics
How do you find out about new music?
6
5
4
3 How do you find out about new
music?
2
1
0
Television Internet Radio Friends

4. When listening to music do you listen to the
lyrics of the track and take in the actual
meaning of the song?
12
10
8
6
4
2
0
Yes No

5. Do you think that the lyrics should always
match what is being shown in the music
video?
7
6
5
4 Do you think that the lyrics
3 should always match what is
being shown in the music
2 video?
1
0
Yes No
Do you think the artist should be always be
shown/present in the music video?
8
7
6
5
4
Column1
3
2
1
0
Yes No