The research found that NME was the most popular magazine among respondents. It also found that coverage of gigs/festivals was the most interesting part of magazines and interviews were the preferred content for double page spreads. Respondents also preferred to spend £1.99 or less on magazines and listed indie rock as their favorite genre. Based on this, the document summarizes that the magazine will target indie rock fans ages 16-24 by focusing on interviews, coverage of music events, and a price of £1.99 or less.

1. Audience Research

3. Question 1.
What magazine would you prefer to read?
NME
ROLLINGSTONE
MOJO
KERRANG
METAL HAMMER
NME are the most popular magazine that people would prefer
to read and Mojo is the least. I feel this is because Nme is
mainstream and well known also it his highly advertised and
distributed due to it’s multi platform. In contrast Mojo is a more
niche market magazine representing the niche mod/indie style
of music with older and less well known artists such as the clash
representing them.

4. Question 2.
What part of a magazine do you find most
interesting Interviews
Coverage of
gigs/festivals
New releases/
reviews
Exculsive news
Posters
Coverage of gigs/festivals is the most popular aspect of this question where as
Exclusive news I feel this is because the group of people (young people 16-18) prefer
to know about events as this is an interest the hold and something they can relate too
more, this adds to the fact that the media affects us a large way and intertwines with
our curiosity and interpersonal features in which we would like to relate to famous
people.

5. Question 3.
What do you expect/prefer on a double page
spread
Interview
Coverage on
gig/festival
New band/artist
Other
The most popular answer for what do you expect/prefer on a double page
spread was interview and the lest was other. This shows that most of my target
audience prefer an interview on a double page spread, This is because of the
need for people to constantly be up to date on a artists/bands life so they can
identify with them. I will use this aspect to my advantage and look back on these
results when creating my own dps

6. Question 3.
How much would you spend of a music magazine
£1.99
£2.20
£2.50
£3.00
£4.00
The Most popular option for how much someone would spend on a
music magazine is £.1.99 where as the least is £4.00. This explains that
students (my target audience) prefer to spend a litte amount of money
on a music magazine, this could be due to the fact that they are not in a
great financial state due to their student lifestyle and the recent
circumstances with cuts on ema

7. Question 5.
What is your favourtie rock genre
Classic Rock
Indie Rock
Metal/hardcore rock
pop/punk rock
As I want to work with the rock genre I researched which would be more
popular amongst students of today, this questionnaire shows that today’s
young people are more into indie rock and closely begin metal, with classic
rock being least popular. I will make my magazine’s genre indie rock as I feel
this will be more suitable for my audience.

8. Question 6.
What would encourage you to buy a music
magazine
Freebies/competitions
Price
Entertainment
Popularity
These results show that the price of a magazine is the
aspect that would most encourage someone to buy a
magazine, closely followed by freebies/competitions and
entertainment I will take this aspect on when creating
my front cover and include these features.

9. Research into Audience

10. Find your tribe result
• My result came up as emo, I feel this is not a style i would like to work with for my magazine as i want to
target a more popular and mainstream market of which is shown from my questionaire results to be indie.
• I would like to create a magazine based into the indie/hipster style with the magazine mojo,spin and nme
as inspiration, as nme was the most popular magazine in my survey i’d like to take high inspiration from
this but also from spin magazine as like it’s simplistic and fresh layout. Overall my magazine will aim to
target the hipster/indie scene.

11. Male 66% Average Amount spent a
Female 34% month
Average age 17-21 • Clothes £60-£120
Working full time- 19% • Socialising £70-£200
Working part time-11% • Eating-£40-£60
In Education- 70%
Favourite clothes stores
Live local/in a city:65% Topshop/Topman, American
Live in a town: 25% apparel and Rokit.
Circulation:900,000 Most popular band amongst
Readership:3,003,670 readers: White lies
On average readers spend £40-
60 on a night out.
2/3 of readers have been to a
music festival
75% of readers smoke

12. Indie mood board

13. Evaluation on research
• Overall my research into current magazines in the indie rock sector has helped me to pick up on what I
would like for my magazine, as the majority of magazines use alot of blacks and whites with splashes of
colour, I have learnt that layout and display of a magazine is vital on creating a successful and appealing
magazine. In my design I will stick to this criteria to make the magazine simplistic yet fashionable. In
particular I have taken the most inspiration from spin, Q and NME as I admire they’re layouts and the way
they portray different artists/bands through the use of colours and spacing.
• From my audience research I have evaluated the results and my findings and through the questionnaire
amongst college students (my target audience) . I have discovered that amongst our young people today
they’re is a higher interest of indie music therefore indie magazines. I have also discovered that the most
popular component that people would like to see on a double page spread is an interview I have took this
information to my advantage and am going to proceed to settle on having an interview on my own double
page spread. I have also found out that my target audience would most likely buy a magazine that have a
low price, has entertaining features and freebies, I will take this into consideration when making my front
cover. Overall I am going to create a magazine that will interest the indie/indie-rock market as I feel this is
the most popular to the younger 16-24 market I would like to target.