The document appears to be a series of survey results from a target audience for a proposed new music magazine. The surveys cover topics like the ages, gender, music preferences, purchasing habits, and interests of the target audience. Based on the results, the magazine would likely target 16-18 year olds equally between males and females. It should feature artists like Arctic Monkeys, Rihanna and Coldplay. The magazine should be priced between £1.50-3 and include articles, pictures and freebies to attract readers and drive purchases.

1. How old are you?
16
14
12
10
Column2
8
Column1
6 Column3
4
2
0
16-18 20-22 22-26
I have covered the full ranges of ages within my target audience which means I can get an accurate
estimation of the sorts of ages which will read my magazine. However the majority of people who
have filled in my questionnaire are 16-18 which means that my results may be biased.
What Gendre are you?
M
F
There is an equal amount of males and females who filled in this questionnaire which means I can
make my magazine appeal to both genders.

2. Who is your favourite artist out of the following?
9
8
7
6
5 Series 1
4 Series 2
Series 3
3
2
1
0
Arctic Monkeys Rihanna Coldplay
I have given three different artists to choose from, each which represents a different style of music,
meaning people could select which they would prefer, which gives an accurate result of the sorts of
artists which I should feature in my magazine. However I chose the three artists which you had to
choose from so some people may not have been able to choose a preference.
What words would you associate with ‘Indie Alternative’?
Music,Film, Fashion
Do you often buy music magzines?
yes
no

3. This result gives me an idea of whether people would be interested in buying a new music magazine
or not. The result says that more people do not buy music magazines than do, therefore I should
make my music magazine as interesting as possible to encourage people to buy it.
what do you like about the magazine you
read?
Info
Articles
Pictures
This result gives me an idea of what to include in my magazine, most people have voted that they
like articles best therefore I will include an interesting article in my magazine. The second favourite
option was pictures so they will also be included.
What is your favourite colour?
Red
black
white
blue
green
purple
This result gives me an idea of what colours I could use for my colour scheme throughout the
magazine. I have covered a selection of common colours from which people can choose their

4. favourite. I have not included every single possible colour therefore my results may only cater for
people who like the above colours.
How much are you willing to pay for a music
magazine?
£1-3
£3-5
£5+
This result shows that my music magazine should be priced between £1.50-3. This is a reasonable
price for a music magazine.
Where do you buy magazines from?
W H Smith
Supermarkets
Newsagents
Delivered
I have covered the options of ways in which people can get music magazines. The most common one
appears to be supermarkets, probably because of the easy accessibility. If I were to sell this
magazine I would sell it in all of the above ways.

5. What music do you like?
Indie
Pop
R&B
Rock
I have covered a few different music types for the audience to choose their preference. I think that
the ones I have selected are reasonable as people can choose the one closest to their favourite kind
of music if necessary. As my magazine is ‘Indie alternative;’, I chose music which I thought people
who would read indie alternative magazines would like.
Does the cover of the magazine influence your purchase?
20
18
16
14
12
Series 1
10
Column1
8
Column2
6
4
2
0
Yes No
This result suggests that the cover of my magazine needs to be interesting to draw the reader in.
only one person selected that the cover didn’t influence their purchase so I think it is important that
my cover stands out.

6. What do you like reading about in music magazines?
Festivals, concerts, Bands, Forums, Credible artists.
Do you like receiving freebies?
Yes
No
This result suggests that my magazine should include freebies, such as small goodies and posters. As
my target audience is relatively young I think that this may be the reason they are interested in
freebies, this result may be biased but as my magazine is aimed at 16-25 year olds I think that the
result is accurate.
What types of articles interest you?
Informative
Review
Comical
This result provides me with the knowledge I need to know what to include in my magazine. Most
people have chosen either comical or review, therefore I will try to include both of those genres into

7. my articles. I think there is no obvious winner in this question therefore I can include all of the
options.
What do you like to see in music magazines?
Pictures
Articles
News
This result provides me with the information that I will need to include articles in my magazine as it
is an obvious favourite by my target audience.
What pictures do you like to see?
14
12
10
8
Series 1
6 Column1
Column2
4
2
0
Artist Fans Events
There is an almost equal draw on this result, therefore I will try and include images of the artist and
the event in my articles/magazine.

8. What would persuade you to buy the
magzine?
Feature articles
Cover
Prizes
Would you be interested in buying a music magazine of this sort?
20
18
16
14
12
Series 1
10
Column2
8
Column1
6
4
2
0
Yes No
This question gives me the impression that there is room on the market for a magazine of this sort,
meaning that my magazine would be popular and bought by my target audience.