The document summarizes the conventions used in magazine advertisements and digipacks for a new female artist named Heidi. Some of the key conventions included featuring large images of the artist, details about purchasing the album, consistent branding across materials, and revealing outfits to appeal to audiences. The document also highlighted some ways conventions were challenged, such as using contrasting black and white colors and unusual poses of the artist.

2. Magazine Advertisement
Text is small,
simple and
A number one
straight
single is
forward to
promoted so
keep focus on
she is
the artist.
recognised as
an artist.
Shows unique,
revealing clothing to
give her sex appeal
and show her style.
A common
convention is
featuring an Another
image of the convention we
album cover to used is
create familiarity providing
to the audience. details of where
the audience
can purchase
the album.

3. Magazine Advertisement
Artist is centrally We developed
positioned to show conventions by
her dominance of the making our
album. artist’s body
language unusual,
but kept a happy
facial expression
We challenged to attract the
conventions by using audience.
contrasting colours of
black and white to
catch attention of the
audience. Used the
convention of
props to show
Features a large theme of pearls
image from the to coincide with
digipack so it the digipack.
portrays the same
image and style of
the artist.

4. Digipack Front Cover We developed
conventions by
giving our artist a
name- ‘Heidi’. This
gives her originality
We also created a which appeals to the
logo for our audience.
artist’s name to
create familiarity
We followed the
It is conventional convention of
to feature a large revealing clothing
image of the artist by using a full
to show she is the length shot.
main feature of
the album. A convention we
used is naming the
The same style is album after one of
portrayed her popular songs
throughout the to create familiarity
digipack and to the audience, it
The font of the text fits with the also coincides with
advertisement.
softer, more elegant side of the our theme of
album. pearls.

5. Back cover We used consistent
colours of black and
We have
white to create a
incorporated our
soft, sophisticated
reoccurring theme
side to the album.
of pearls.
A common We used a mid-
convention is the shot of our artist to
track listing of the show her features
album of eleven and facial
songs. expression.
Make-up and
hair makes her We developed
look attractive, conventions by
which appeals to placing our artist
the audience. in an unusual
pose, this shows
her unique style.
A convention we used
is the showing the We used conventions of real media products by
record label and adding a barcode onto the back cover, this would
production be essential in selling the album.
information.

6. Thank-you Page
It allows the
It is conventional audience to build
for an artist to a relationship
have a thank you with the artist
page showing her and makes them
appreciation to all feel involved in
their fans. her career.
We used common
conventions and
We kept our
featured a friendly
text to a
image of our artist
minimum to
smiling to attract
ensure the
our audience.
audience
doesn’t lose
interest.
Another convention
we used is changing
our artist’s outfit It includes the artist’s logo and the
throughout the kisses create a friendly tone to the
digipack. audience.

7. Inside Right & Inside Left
This is the same image as
We used conventions of
our magazine
real media products and
We used conventions advertisement, it creates
included panels of images
and included song the same style and
of our artist in different
lyrics over an image of makes the album easy to
poses, locations and
the artist inside the recognise for our
outfits
digipack. audience.

8. CD Background and CD
Our CD background We challenged conventions by
coincides with the designing our CD to make it look
design for our CD. like a pearl, this is unusual but fits
well with the rest of the digipack.