The document analyzes audience feedback received on a featurette draft. It received 5 responses, all of which were positive. Respondents enjoyed the visual style fitting the silent film genre, the use of interviews providing insight, and felt the comedy genre was portrayed appropriately. The analysis concludes the positive feedback indicates the featurette will appeal to the target audience, owing to the thorough research conducted during development.

1. W H A T H A V E Y O U L E A R N E D F R O M Y O U R A U D I E N C E
F E E D B A C K ?
QUESTION 3

2. AUDIENCE FEEDBACK ANALYSIS
To get audience feedback on the
first draft of our featurette, we
uploaded it onto YouTube so that
we could get a link, and insert it
on a private Facebook page. We
then added people to join the
private Facebook page and asked
them to watch the featurette and
answer a few questions.

3. AUDIENCE FEEDBACK ANALYSIS
The questions that we asked our target
audience were:
I feel that these questions were
appropiate and useful as they would
have given our target audience

4. FIRST RESPONSE

5. FIRST RESPONSE
The first response that we got was positive overall.
The person commented on the mixture between black
and white shots and normal shots, and they also
enjoyed hearing what the actors thought about their
characters which is the aim of a featurette and so I
feel that we’ve achieve our main target. They also
felt that the genre was quite comedic with the
exaggerated actions which fits in with the silent
movie genre that we were aiming for. The person
also wanted to watch the movie, which makes the

6. SECOND RESPONSE

7. SECOND RESPONSE
The second response is also mostly positive. The
person enjoyed the filming style and said that it was
effective for a featurette with the editing between shots.
They especially enjoyed the music within our
featurette, which is stereotypical of the silent movie
genre, and they felt it was authentic for the theme and
so we have successfully met the criteria of the silent
movie genre. They also felt this was for the black and
white shots for the 20th century silent film genre. They
felt that the film is well suited to an audience of all ages
and groups so we have a wide target audience that

8. THIRD RESPONSE

9. THIRD RESPONSE
The third response was also very positive; the person
enjoyed the professionalism of the visual design and
thought that the contrasting shots were interesting, so
we were successful with the editing. They enjoyed
hearing the actors speak about the characters so the
featurette is appealing to target audience. They also felt
that it would fit into the comedy genre which we were
aiming for with the over exaggerated acting relating to
the silent movie genre, and so we were successful in
conforming to stereotypes of the genre we were aiming
for. After watching the featurette for ‘The Masterpiece’

10. FOURTH RESPONSE

11. FOURTH RESPONSE
This person also felt that the visual design of the featurette
and they appreciated the contrast between scene shots and
interview, which is a main feature of a featurette so that we
are successful in creating a decent product. They enjoyed
the comedy aspect of the movie, which is the main genre
and also typical of the silent movie genre so we have
successfully met the criteria of our initial movie genre. They
also felt that the interviews met the documentary genre
which is also a subgenre of a featurette and so we have also
met that aspect of the featurette genre sucessfully. They felt
that the product was made clear with the title ‘makin of’
whichis comparative of similar real life media products, and

12. FIFTH RESPONSE

13. FIFTH RESPONSE
This persona was also highly positive towards out product
draft. They loved the old black and white silent affect and the
set design as it gave an authentic appearance to the product, so
that we have matched the genre of silent movie. They liked
the style, acting and editing and the interviews have a good
insight to the film which we have done successfully and also
relates to the featurette genre as the interviews are aimed to
entertain and give a good insight to the media industry of the
film making progress.. They felt the genre’s were drama and
comedy which were our intentions, so we have successfully
portrayed the conventions of our chosen genres which are
stereotypical for silent movies. They feel that the featurette

14. AUDIENCE FEEDBACK ANALYSIS
The results that we got back were
mostly positive, and so we feel
that we have been successful in
creating a product that would
appeal to our target audience. This
is most likely due to the amount of
research that we did, including
product research and the market
research conducted in the
beginning of the year, which