This document discusses guidelines for targeting the audience of paranormal activity and similar horror films. It notes that the main audience for these films are females, as they prefer psychological horrors without gore. It also notes that the target age range is 18-24 based on the films, and that characters should be of similar ages since actors under 18 cannot be used. Finally, it states that the dominant audience class is C1 and that the location and characters should be middle class to target this audience.

1. Secondary Audience Research

5. • Paranormal activity 1 and 2 are both of a similar genre
to my chosen genre. The films suggests guidelines in
which I should follow in order to target the audience
who watch these films. The suspense and thrill of
horror films is seen to appeal more to females; being
the main audience of the paranormal activity trilogy.
This may be due to the fact the film is a psychological
horror and does not feature gore, inferring women
prefer horror films to not feature gore whereas men
may prefer a horror film to feature gore, this is
demonstrated by the saw information in which shows a
higher percentage of males watching the slasher
horror.

6. In the previous slide it can be seen that the age range of
the audience of this particular horror film being above
eighteen and below twenty four suggests the characters
in which I need to use should be of a similar age. From
researching this
Film it can be seen that women are the main audience for
horror films such as this film, thus I
Should aim to use mainly women characters. Due to
restrictions placed on me when producing
my product I am unable to use actors under the age of
eighteen thus constricting the age range I
Am able to work with.

7. • The dominant class audience is C1, thus inferring
the location in which I need to use needs to
mainly target this audience. As the the film is
filmed in middle class areas the mainly working
class audience watch to see the dilemma happen
to people of a higher class, thus suggesting I
should chose a location of a middle class
background in order to target this specific
audience. The subject of class also enables me to
determine what type of characters I should use
and what class they should be.