Bauer Media distributes the music magazines Q and Mojo, with Q covering various contemporary artists across genres and Mojo focusing on classic bands. While Bauer would be a good choice due to also distributing the rock-oriented Kerrang magazine, Kerrang targets mainly male audiences. IPC Media instead distributes NME, which like Q covers various contemporary artists, and does not have a rival to Kerrang, making it a better choice to distribute a new rock magazine that aims to attract both male and female audiences.