The document discusses how a student's media products for a music album release project develop or conform to real media conventions. Specifically, the student's music video conforms to common conventions like including many close-ups of the artist to familiarize audiences, represents youth culture through the artist's clothing and graffiti location, and includes voyeuristic treatment of characters similar to other pop music videos. The student analyzes their work in relation to concepts from their coursework and compares shots and themes in their media to those used in comparable existing artist music videos.

1. In what ways does your
media products
use, develop or
challenge forms and
conventions of real
media products?

2. The Brief …
• The coursework brief asked us to create a
promotion package for the release of an
album, which is to include a music video and two
ancillary texts

3. Concepts & Theories
• There were a number of concepts and theories I looked
at. For example;
• Andrew Goodwin
• Goodwin made a number of points regarding to music
videos. E.g. the demand of record labels will include the
need for lots of close-ups of the artist.
• In my music video, many close-ups of the artist were
used. This is a common convention in pop music videos
(the genre of my artist) that we conformed to.
• Especially as the music video is meant to be the debut
of the artist. So this means plenty close-ups are needed
to familiarise the audience with the artist.

4. Close-up of artist in our music video
My music video CONFORMS with the use of
close-ups in pop videos
Close-up of
artist used in a
music video of a
comparable
artist

5. • Representation of Age
• Our artist is young so we were trying to represent youth
and youth culture.
• We did this through his clothing. Our artist wore
hoodies, varsity jackets and caps. These are clothing
items commonly worn by his audience.
• We also tried to represent youth culture through the
location in our music video and ancillary texts. For some
scenes in the video, we filmed at Banksy tunnel. A
location popular for graffiti. Graffiti is associated with
youth culture. Also the choice of a graffiti area links back
to our artist’s background. As he is from Brighton, a town
popular for its street art and graffiti.

6. The artist in my music video
I believe I represented the artist and his
audience very well is my music video
The original artist, we were
covering in the music video

7. • Voyeurism
• The notion of looking in was used frequently in our
music video. For example, we are ‘looking in’ when
the artist is getting a girl’s number
• We also had a voyeuristic treatment of the female
body. Females are usually sexualised in music
videos and media images are usually shown
through the ideas of men. Pop usually has a focus
on the female models’ bodies.
• We also did this in our music video, with the close-
ups and tilt shots (as if the audience is ‘checking
them out’)

8. Example of voyeurism in a similar
artist’s music video
Examples of voyeurism in my music
video
My music video CONFORMS with
voyeurism is pop videos