A plea for better and more sustainable disruptive technologies (IoT Vienna)

USABILITY, that‘s our world!
© Institut für Software-Ergonomie und Usability AG. 09.04.2015, Version 1.0
A PLEA FOR BETTER AND MORE
SUSTAINABLE DISRUPTIVE TECHNOLOGIES
Silvia C. Zimmermann
User Research - Ergonomics - Usability - User Experience - Design - Innovation
Silvia C. Zimmermann, CEO/Lead Experience Designer

09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
2
!  Psychology and Wirtschaftsinformatik
!  President of the Usability Professionals‘ Association – 2011
!  Board Member Swiss Informatics Society
!  University Teacher (FHNW - BA Computer Science)
!  Swiss Eye Tracking Competence Center
!  Hobbies
!  Cognitive Psychology
!  Perception
!  Persuasion
!  Emotion and Design

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20 years of experience in the ﬁeld of Usability & UX
!  Hearing Aids
!  Redesign of the entire Swiss Trafﬁc Management
!  Various redesign projects in the area of Banking and Finance
!  Various proejcts for the Swiss Government
!  Various Industrie Projects (Plant Asset Management)
!  Food Websites and Online Stores
!  ...
!  The only things which is currently missing is „Space“!

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„Software design and development is a relatively young industry”

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With a tremendous focus on processes, methodologies and
technology
!  Waterfall
!  Spiral
!  V-Model
!  Maturity Models
!  Iterative
!  Rappid Application Development
!  Agile
!  ....

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Instead of focusing on user needs and disruptive innovation

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ERPs

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Responsive Design

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Tons and tons of Apps

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Frustration, Irritation, Stress…

Joy, Wellbeing and Happiness…

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Design-‐
Philosophy

Overview
User
Designer

User
Centred
Focuses
on
the
users,
their
goals

and
needs

Users
steer
the
design
Translates
user
needs
and

goal
into
a
suitable
design

Ac7vity
centred
Focuses
on
the
aci7vites
and
tasks

that
need
to
be
completed

Users
fulﬁll
the
tasks
Creates
tools
that
allow

the
user
to
complete
the

tasks

System
Design
Focuses
on
System
components
Sets
the
goals
for
the
system
Ensures,
that
all
aspects
of

the
system
are
available

Genius
Design
Rests
on
the
wisdom
of
the

designer

Validate
the
designer’s
ideas
Is
the
source
of
inspira7on

Various Design Philosophies

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ISO 9241-210 Bildquelle: Userinmind.de
User Centred Design (ISO)

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UX Testing!
!  Bild von Tesla"
„360o User Experience Research requires both explicit as well as
implicit testing methods.”

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360o User Experience!
© Usability Professionals 2011 (Tagungsband der Deutschen UPA). Eyesquare GmbH.
© Institut für Software-Ergonomie und Usability AG
Usability Testing 
(Eﬃciency and Eﬀectiveness)
Key Journey Testing
Scenario based Testing
Acceptance Ratings
User Experience Questionnaires (UEQ)
Depth Interviews
Eye Tracking
Observation
EEG /GSR
EEG
GSR
Reaction Time
Explicit!Implicit!
Cognitive! Affective!

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Let‘s start now to integrate user centred design in IoT

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Computer Science is a
SOCIAL SCIENCE

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Social
Innovation

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The Disruptive Innovation Model
!  Quality is a relative term
!  You can in fact be too good
!  Non Consumers can be great sources
for information
!  Invest a little and learn a lot
!  Seek a few quick, but small wins

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Source IDEO

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Source IDEO

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http://www.linkedmediagroup.com/create-brand-persona/

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HUMAN COMPUTER INTERACTION ASSOCIATIONS
1.  HFES – Human Factors and Ergonomics Society
2.  ACM SIGCHI
3.  Usability Professionals‘ Association
4.  STC – Society for Technical Communication
5.  IxDA – Interaction Design Assocation

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Invitation to participate
!  http://www.usability.ch/news/usability-ux-news.html
!  http://www.usability.ch/testpersonen-gesucht.html

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Kontakt

Institut für Software-Ergonomie und Usability AG
CEO / Lead Experience Designer
Technoparkstrasse 1
8005 Zürich
+41 44 445 30 55 (Fon)
+41 44 445 30 56 (Fax)
silvia.zimmermann@usability.ch

www.usability.ch
Eye Tracking Kompetenz Center
www.eyetracking.ch

A plea for better and more sustainable disruptive technologies (IoT Vienna)

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