2. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
2
Silvia C. Zimmermann
! Psychology and Wirtschaftsinformatik
! President of the Usability Professionals‘ Association – 2011
! Board Member Swiss Informatics Society
! University Teacher (FHNW - BA Computer Science)
! Swiss Eye Tracking Competence Center
! Hobbies
! Cognitive Psychology
! Perception
! Persuasion
! Emotion and Design
4. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
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20 years of experience in the field of Usability & UX
! Hearing Aids
! Redesign of the entire Swiss Traffic Management
! Various redesign projects in the area of Banking and Finance
! Various proejcts for the Swiss Government
! Various Industrie Projects (Plant Asset Management)
! Food Websites and Online Stores
! ...
! The only things which is currently missing is „Space“!
5. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
5
„Software design and development is a relatively young industry”
6. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
6
With a tremendous focus on processes, methodologies and
technology
! Waterfall
! Spiral
! V-Model
! Maturity Models
! Iterative
! Rappid Application Development
! Agile
! ....
7. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
7
Instead of focusing on user needs and disruptive innovation
8. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
8
ERPs
9. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
9
Responsive Design
10. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
10
Tons and tons of Apps
11. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
11
12. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
12
15. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
15
16. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
16
Design-‐
Philosophy
Overview
User
Designer
User
Centred
Focuses
on
the
users,
their
goals
and
needs
Users
steer
the
design
Translates
user
needs
and
goal
into
a
suitable
design
Ac7vity
centred
Focuses
on
the
aci7vites
and
tasks
that
need
to
be
completed
Users
fulfill
the
tasks
Creates
tools
that
allow
the
user
to
complete
the
tasks
System
Design
Focuses
on
System
components
Sets
the
goals
for
the
system
Ensures,
that
all
aspects
of
the
system
are
available
Genius
Design
Rests
on
the
wisdom
of
the
designer
Validate
the
designer’s
ideas
Is
the
source
of
inspira7on
Various Design Philosophies
17. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
17
ISO 9241-210 Bildquelle: Userinmind.de
User Centred Design (ISO)
18. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
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19. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
19
UX Testing!
! Bild von Tesla"
„360o User Experience Research requires both explicit as well as
implicit testing methods.”
21. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
21
Let‘s start now to integrate user centred design in IoT
22. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
22
Computer Science is a
SOCIAL SCIENCE
23. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
23
Social
Innovation
24. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
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25. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
25
The Disruptive Innovation Model
! Quality is a relative term
! You can in fact be too good
! Non Consumers can be great sources
for information
! Invest a little and learn a lot
! Seek a few quick, but small wins
26. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
26
Source IDEO
27. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
27
Source IDEO
28. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
28
http://www.linkedmediagroup.com/create-brand-persona/
29. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
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HUMAN COMPUTER INTERACTION ASSOCIATIONS
1. HFES – Human Factors and Ergonomics Society
2. ACM SIGCHI
3. Usability Professionals‘ Association
4. STC – Society for Technical Communication
5. IxDA – Interaction Design Assocation
30. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
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Invitation to participate
! http://www.usability.ch/news/usability-ux-news.html
! http://www.usability.ch/testpersonen-gesucht.html
31. 09.04.2015
Institut für Software-Ergonomie und Usability AG I Technoparkstrasse 1 – 8005 Zürich I contact@usability.ch I www.usability.ch
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Kontakt
Institut für Software-Ergonomie und Usability AG
Silvia C. Zimmermann
CEO / Lead Experience Designer
Technoparkstrasse 1
8005 Zürich
+41 44 445 30 55 (Fon)
+41 44 445 30 56 (Fax)
silvia.zimmermann@usability.ch
www.usability.ch
Eye Tracking Kompetenz Center
www.eyetracking.ch