The document discusses how the filmmaker addressed and attracted their target audience through various techniques. Research was conducted including audience questionnaires and focus groups to understand how to appeal to viewers. The genre of thriller was chosen as it is popular and uses an intriguing traditional plot of a curse. Sound and editing were inspired by popular horror films to attract fans of the genre. Character styles and props were used to reflect the target demographic of teenagers/young adults. Camera shots like close-ups and editing techniques like quick cuts and motion editing were used to build suspense and curiosity in viewers.

1. Question 5
How did you
attract/address your
audience?
In my product I produced a two minute opening thriller sequence therefore it was crucial that we appealed to
the audience in various ways – we planned out various research techniques in order to find how to address and
attract our target audience.
This includes;
- Audience Research
- Questionnaire
- Focus Group
Click to see research.
The main way in which we attracted the audience is with the genre & the plot – we chose thriller & used a traditional
storyline as the plot (A curse) as it is one of the most popular and intriguing forms of film.

2. 15
3
YES NO
DID THE EDITING SUIT THE FILM AND MAKE
IT EASY TO UNDERSTAND?
16
4
YES NO
20
23
YES NO
DID THE SOUND WORK WELL WITH THE
IMAGES?
23
0
0
HORROR ROMCOM HEIST
WHAT TYPE(GENRE) OD FILM DOES THIS
LOOK LIKE?
17
6
YES NO
DID THE TITLES HELP YOU UNDERSTAND THE
FILM?
16
7
YES NO
DID THIS FEEL LIKE THE BEGINNING OF
A FILM?
In order to attract and address my audience we produced an audience feedback sheet in order to successfully
produce a product which would appeal to the viewer, below are the replies that we received, after this I edited the
product so that it would better suit the audience and reflect the feedback.
Audience Feedback

3. How did we address our audience with media conventions?
I, as the editor was in charge of ensuring the final product addressed and attracted our target demographic, I done this in many ways, that of
which includes using the audience feedback as a basis for how to attract our audience.
Other ways in which I did this was with the way in which the product was produced & edited, this comes under various headings; Mise-En-
Scene, Sound, Camera shots & Editing
Sound________________________________
The sound was inspired by already made films therefore it would
attract a target demographic which perhaps had seen or was
interested in those films, these films consist of The Ring, The
Conjuring etc.
Therefore, it would attract ‘horror/thriller film viewers/fanatics’
Mise-En-Scene___________________________
Characters
As you can see the
characters address and
attract our audience as
it can reflect on them
– I found from
research and personal
experience that people
are more likely to
watch a film if the
characters are closer
to their own age &
have a same type of
form – these
characters are clearly
teenagers/young
adults and have a type
of style which
represents the
majority of the youth
today.
Props
This is the front
cover of the
diary that is
discovered – this
attracts the
audience as
again, it can be
used as an
imitation to as
how real media
products use
props as a key
technique in
their films to
increase
suspense and
reflect on the
plot – this was
used to increase
attention &
develop an eerie
feel to the film.

4. Editing & Camera Shots_________________________
This is a close up shot – this attracts the audience as the
majority of the sequence consists of over the shoulder
shots and medium shots therefore the fact that all of a
sudden a close up shot takes place will hopefully
frighten the viewer
The editing process which was done in this is that I cut it
down so that it was only shown for around 1-2 seconds
then the screen blacked out for half a second and
continued – if successful this would attract the viewer
as it adds suspense.
This form of editing was produced in motion – the reason this attracts the
audience is due to the effect – the shadow which passes through the editing
makes it seem as an unknown source; this increases the curiosity of the viewer
and increases the likelihood of them to continue to watch.
This close up shot
attracts the viewer
as it highlights the
piece of paper which
clearly has
something to do
with the plot –
this, lie the title
screen increases
curiosity and allows
the viewer to want
to continue