Intertextuality refers to merging two texts together. In music videos, intertextuality is commonly used to reference popular books, movies, or stories to boost viewership. It works best when the referenced concept is well-known, easy to incorporate visually, and has meaning relevant to the song. Examples given are music videos that referenced the storylines of Lady Marmalade, Alice in Wonderland, and Romeo and Juliet. However, the document concludes that intertextuality may not be suitable for the genre and content of the author's own music video since constant or overt references could look tacky for an urban or performance-based video.

1. INTERTEXUALITY IN MUSIC
VIDEOS

2. What is intertexuality?
The word intertextuality means to merge two text and merge them together, many artists do this for
reasons such as popularity as making a reference to a popular book will boost the amount viewing
the music video. Intertextuality is hard to incorporate into music videos seeing as the concept
being incorporated must be well known, easy to construct and has to have some form of meaning
in order for the music video to work.
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Intertexuality is usually seen in music videos which are Narrative Based.

3. Examples
Christina Aguilera, Lil' Kim, Mya, Pink - Lady
Marmalade
This music video is based on the concept of
showcase which is an extremely well known
concept based which stemmed from new orleans
and is now known worldwide.
Robbie Williams - You know me
Music video surrounds the story of Alice in
Wonderland, we can see this when the
artist dresses up as the rabbit
Taylor Swift - Love Story
Based on the story of Romeo and
Juliet which is known worldwide.

4. My own music video
I believe due to the content of which our music video is based on & the genre
including intertextuality wouldn't look good - If we did decide to incorporate
intertextuality then it wouldn't be something that is extremely well known simply due to
the fact that popular references which are seen in music videos tend to look tacky and
be based on some form of narrative whereas my music video is performance based.
Although, inter-textual references don't necessarily need to be a constant throughout
the video meaning we could have aspects of something involving romance and break
up such as Romeo & Juliet, but again I do not believe it will suit the urban genre.