The document discusses how the audience was attracted to the film and feedback received. To attract the target audience, the film used familiar locations, characters, and storylines from the genre. A knife was used as the weapon instead of guns to make the film feel more realistic for a UK setting where guns are rare. Audience feedback praised the film for being suspenseful with a realistic plot and protagonist. Some feedback criticized focusing too much on unimportant characters early on but said the film was well shot with appropriate music. Other audience members agreed the music fit well and blended with dialogue without being too loud. A film critic praised the elliptical editing at the start.

1. How did you attract/address
your audience?

2. How the audience was attracted
I feel that the target audience was reached by using locations, characters and a storyline that would be
familiar and relatable to the target audience. The locations, characters and the storyline were featured widely
in the films that were in the genre that the film was aimed to be in.

3. The type of weapon used
The type of weapon used in the film was a knife as this fit in with the nature of the film. Unlike some films in
the same genre we felt that the film didn’t need to have guns in it as guns in the UK, due to strict gun control
laws, are rare and are only used by the police and by criminals who have a large network or “empire”,
something the main character of the film lacks. By using a knife the film has more realism and doesn't fall into
the trap of being a American made film by a director who thought that the UK was the same as the US.

4. Feedback from the audience
One review said that the film was suspenseful and that the plot was realistic in todays world. They also felt
that the films main protagonist was portrayed in a realistic light, they felt also that by using a knife as the
weapon film portrayed violent crime in the UK as realistic, unlike other films from the same genre who opt to
use guns instead to appeal to a wider audience even though guns are very rare in the UK and are hardly used
in violent crime.
Another audience said that they felt that the film at the start focused too much on characters that seemingly
have little to do with the films plot, however they felt that overall the film was shot well and the music used
was appropriate for the film.

5. More audience feedback
From the feedback from other members audience showed that they thought that the music used was
appropriate for the film and was used at the right time and the music and the characters dialogue blended in
together well and the music wasn’t louder than the dialogue while the characters were speaking.
One film critic stated that they thought that the elliptical editing at the start of the film was “used effectively”.