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Analysing Trailers
Henry Wodzicki
Wonder Woman
At the beginning there is a mid shot, which tells the audience that this is the
main character of the film. Due to the characters being in combat, the
audience also knows that the film contains violence.
There is then use of montage editing, which creates a quick pace for the trailer.
This is then followed by a flashback and dialogue as the non-diegetic music
stops.
Soon followed up by credits which are very bold. This tells the audience when
the film is coming out, so they can plan on seeing it, as they are aware of it
being in cinemas at a particular date.
The trailer then shows us when the time period of this film is. Due to the
appearance and a quote about trenches, the audience are made to believe
that the film is set during World War II.
There is then further use of montage editing to finish the trailer on a fast pace.
Forrest Gump
The trailer starts off with Forrest sitting on a bench, and he is made to stand out
as the shot is composed to show him on his own side of the bench.
The use of a voiceover in the montage editing tells the audience that Forrest is
quite lonely and doesn't have a lot of friends and is quite dependent on Jenny
seen in the line, “She's my only friend.”
The use of a close up of the army poster gives an inclination to the audience that
the army is going to have a significant impact on the story and that there will be a
large amount of army influence as the story goes on.
The Matrix
The trailer starts off with a line of credits reading “In an ordinary world” followed up
by establishing shots of a city, which shows that this film is based in the real world.
However, the use of the word ordinary indicates to the audience that something
isn’t right and that it’s far from ordinary – this is because we are trained to see
through this kind of ironic use of language through our previous viewing.
Shortly afterwards, there is a shot of a man looking as if he is questioning his
reality and is questioning everything going on around him, which tells the audience
that there is a distortion in the reality and makes them question whether the reality
that is being shown is even real. It also indicates to us that this is the character
who will be our guide through this confusing world and we are encouraged to align
ourselves with him.
The use of montage editing shows us in a series of brief images that the world
isn’t real and that the characters are in an imagined reality made by things that
invaded the planet. This grabs the audience's attention as there is a lot going on
that has an implication for the story and this makes the audience question how did
the situation occur where the earth has been taken over. This is a plot heavy
trailer – the selling point is the intriguing basic premise.
The question “ What is the matrix?” which, is asked by the main character shown
in a close up tells the audience that there are people who know about the fake
reality they are in and what the actual reality is and the audience as well as the
main character are now more intrigued to discover more. As the title of the film will
be known, we know that this is the key to the whole plot of the film.
The use of further montage editing with a voiceover running beneath it tells the
audience that there are people trying to escape and see into the real world, and
that there are people who want to stop them and won’t allow them to discover the
truth.
Dunkirk
The trailer starts off with an establishing shot of soldiers on a street, which tells the
audience that the film is one based on war and includes violence.
The use of a mid shot of a pair of vehicles shows that there is a significant military
influence to the film and the British flag tells the audience that the British army is
the main focus in the film without having to explicitly state this.
The use of a long shot of all the soldiers on the beach shows that they are trying
to escape as they are looking out to sea, which implies that the British army isn’t in
the UK. This kind of symbolic shot is quite conventional of trailers and audiences
are expected to make the associations.
The use of montage editing shows that the film is very intense due to the large
amounts of explosions, and that the film is very dramatic due to the non-diegetic
music in the background.
The mid shot of the boat capsizing shows that there is a lot of death in this film
and it isn’t the sort of light hearted superhero violence that is more commonly
seen in films and that this film has a darker and more serious tone to it.
The intertitle “survival is victory” tells the audience that the events occurring are
not light hearted and that for a lot of people, if you survived the attacks you were
seen as a victor, due to how cruel they were. It also focuses attention on individual
stories rather than an overall political situation.
Insidious
The ticking on the meter shows that there is something going to happen soon as
the ticking speeds up and carries on during the trailer, giving it an ominous feel to
it and creating a feeling of pace and energy.
The close up of the ladder breaking tells the audience that the house is haunted
and that the child on the ladder is being targeted, crating a pleasurable sense of
thrill in those who are horror fans. The trailer (and film) is unlikely to appeal to
those who do not already like the genre.
The constant cuts to the intertitle “ Insidious is” tells the audience that something
or someone is haunted and “insidious” and that it is constantly there and is all
around the characters and the house. It is a simple but very effective use fo text
which breaks up the images and adds to the tension.
The mid shot of the wooden horse rocking without anyone on it, further reiterates
that the house appears to be haunted and that the thing haunting the people in the
house is a child as they are playing on the horse. Children’s toys are also a
common theme / reference point in horror films and the audience will be expected
to know and appreciate this.
The montage editing constantly cutting back to the child tells the audience that the
child is the key focus in the film and that they are being targeted or are in control
of the spirits haunting the rest of their family.
The shot of the parents by the child's bed and him on the floor shows that the child
is the only one being haunted and the blood shows that they have been attacked –
again, a visual detail that the audience is supposed to pick up on. The fact that it
is established through dialogue that he’s in a coma tells the audience that he is
being attacked in his mind and also physically.

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Henry

  • 2. Wonder Woman At the beginning there is a mid shot, which tells the audience that this is the main character of the film. Due to the characters being in combat, the audience also knows that the film contains violence. There is then use of montage editing, which creates a quick pace for the trailer. This is then followed by a flashback and dialogue as the non-diegetic music stops.
  • 3. Soon followed up by credits which are very bold. This tells the audience when the film is coming out, so they can plan on seeing it, as they are aware of it being in cinemas at a particular date.
  • 4. The trailer then shows us when the time period of this film is. Due to the appearance and a quote about trenches, the audience are made to believe that the film is set during World War II. There is then further use of montage editing to finish the trailer on a fast pace.
  • 5. Forrest Gump The trailer starts off with Forrest sitting on a bench, and he is made to stand out as the shot is composed to show him on his own side of the bench.
  • 6. The use of a voiceover in the montage editing tells the audience that Forrest is quite lonely and doesn't have a lot of friends and is quite dependent on Jenny seen in the line, “She's my only friend.”
  • 7. The use of a close up of the army poster gives an inclination to the audience that the army is going to have a significant impact on the story and that there will be a large amount of army influence as the story goes on.
  • 9. The trailer starts off with a line of credits reading “In an ordinary world” followed up by establishing shots of a city, which shows that this film is based in the real world. However, the use of the word ordinary indicates to the audience that something isn’t right and that it’s far from ordinary – this is because we are trained to see through this kind of ironic use of language through our previous viewing.
  • 10. Shortly afterwards, there is a shot of a man looking as if he is questioning his reality and is questioning everything going on around him, which tells the audience that there is a distortion in the reality and makes them question whether the reality that is being shown is even real. It also indicates to us that this is the character who will be our guide through this confusing world and we are encouraged to align ourselves with him.
  • 11. The use of montage editing shows us in a series of brief images that the world isn’t real and that the characters are in an imagined reality made by things that invaded the planet. This grabs the audience's attention as there is a lot going on that has an implication for the story and this makes the audience question how did the situation occur where the earth has been taken over. This is a plot heavy trailer – the selling point is the intriguing basic premise.
  • 12. The question “ What is the matrix?” which, is asked by the main character shown in a close up tells the audience that there are people who know about the fake reality they are in and what the actual reality is and the audience as well as the main character are now more intrigued to discover more. As the title of the film will be known, we know that this is the key to the whole plot of the film.
  • 13. The use of further montage editing with a voiceover running beneath it tells the audience that there are people trying to escape and see into the real world, and that there are people who want to stop them and won’t allow them to discover the truth.
  • 15. The trailer starts off with an establishing shot of soldiers on a street, which tells the audience that the film is one based on war and includes violence.
  • 16. The use of a mid shot of a pair of vehicles shows that there is a significant military influence to the film and the British flag tells the audience that the British army is the main focus in the film without having to explicitly state this.
  • 17. The use of a long shot of all the soldiers on the beach shows that they are trying to escape as they are looking out to sea, which implies that the British army isn’t in the UK. This kind of symbolic shot is quite conventional of trailers and audiences are expected to make the associations.
  • 18. The use of montage editing shows that the film is very intense due to the large amounts of explosions, and that the film is very dramatic due to the non-diegetic music in the background.
  • 19. The mid shot of the boat capsizing shows that there is a lot of death in this film and it isn’t the sort of light hearted superhero violence that is more commonly seen in films and that this film has a darker and more serious tone to it.
  • 20. The intertitle “survival is victory” tells the audience that the events occurring are not light hearted and that for a lot of people, if you survived the attacks you were seen as a victor, due to how cruel they were. It also focuses attention on individual stories rather than an overall political situation.
  • 22. The ticking on the meter shows that there is something going to happen soon as the ticking speeds up and carries on during the trailer, giving it an ominous feel to it and creating a feeling of pace and energy.
  • 23. The close up of the ladder breaking tells the audience that the house is haunted and that the child on the ladder is being targeted, crating a pleasurable sense of thrill in those who are horror fans. The trailer (and film) is unlikely to appeal to those who do not already like the genre.
  • 24. The constant cuts to the intertitle “ Insidious is” tells the audience that something or someone is haunted and “insidious” and that it is constantly there and is all around the characters and the house. It is a simple but very effective use fo text which breaks up the images and adds to the tension.
  • 25. The mid shot of the wooden horse rocking without anyone on it, further reiterates that the house appears to be haunted and that the thing haunting the people in the house is a child as they are playing on the horse. Children’s toys are also a common theme / reference point in horror films and the audience will be expected to know and appreciate this.
  • 26. The montage editing constantly cutting back to the child tells the audience that the child is the key focus in the film and that they are being targeted or are in control of the spirits haunting the rest of their family.
  • 27. The shot of the parents by the child's bed and him on the floor shows that the child is the only one being haunted and the blood shows that they have been attacked – again, a visual detail that the audience is supposed to pick up on. The fact that it is established through dialogue that he’s in a coma tells the audience that he is being attacked in his mind and also physically.