By surveying their audience during research, the filmmakers were able to create a film that addressed what viewers wanted to see, such as keeping the killer's face concealed since 64% of survey respondents preferred that. They also aimed to attract their primarily male audience by only featuring male cast members for viewers to relate to, and made the film simple and believable rather than unrealistic, mimicking styles found in guerrilla films that provide escapism.

1. How did you attract/address your audience? Peter Gatling Evaluation

2. By asking our audience to complete questionnaires and surveys during the research stage we were able to attract the audience as we could create the film that they wanted to see When filming we were then able to address the audience accordingly by placing certain aspects of what they wanted into our product. For example the questionnaire taught us that 64% of the people who took the questionnaire wanted the murderers face to remain concealed therefore when it came to filming we keep the killers face hidden

3. We attracted our audience as we felt that the majority of our audience would be male, our product therefore features only features male cast member as this would allow the audience to relate to the characters more. We felt we needed to make our film simple as believed that our audience would want to see a film that is believable and therefore offers a sense of escapism to the viewer, similar to peoples everyday lives but with twists that they would not like endure, rather than making the first scene feature loads of murders making the product very unbelievable. We felt that the believability of our film would be key, as these features of believability are commonly found in gorilla style films.