The document discusses how the media product uses and challenges conventions from real media. It provides three examples: 1) The main character is an alien hero, challenging the convention of aliens typically being villains or sidekicks. 2) It combines the green color convention from The Matrix, used for the title and opening text, with a typewriter font convention from detective films to develop a unique style fitting the science fiction/detective genre. 3) The typewriter font expresses the detective/mystery genre, drawing from conventions of older American detective films.