2. What did you do to obtain your
audience feedback?
• We obtained our audience feedback by asking members of our target
audience a series of questions on a questionnaire. Some of these questions
were open and some were closed and so this meant that the answers to our
questions had to be thought about before asking and couldn’t just be rushed.
This meant that the majority of the questionnaires that we gave out to our
demographic answered the questions fully and gave good answers which then
helped our feedback and improvements because of it.
• We also obtained some feedback by interviewing some of our targeted
audience. This was so that we had various types of media within our feedback
from our audience. As we were in our sixth form common room we managed
to gather feedback from various age ranges within our demographic (16-35)
this was because any students in the room were above 16 and teachers in the
room were also below the age of 35 and therefore they were also the correct
age for out targeted audience.
3. Examples of Feedback -
Questionnaires
Closed Question
examples
Open Question
examples
4. Examples of
Feedback – Social
Networking
(Facebook)
Comments on video from our
targeted audience have given
us useful feedback and were all
complimentary.
After the video was shared on
Facebook by our protagonist, Tom
Blackman. His friends (members of
our target audience) have
commented and given us feedback
on the shared link.
5. Examples of
Feedback – Social
Networking
(YouTube)
The feedback that we received from YouTube was the
amount of views and likes that it received. The video
had more likes than dislikes and so this was helpful
feedback for us. The video had also reached over 400
views within three months which showed it was
being shared by viewers (word of mouth) and this
was why we were gaining so many views.
This shows the amount of views
that the video has received so
far and we have six likes with
no dislikes.
6. What were the advantages and
limitations of this feedback?
• We managed to gather a good range of answers from our feedback. All of people that
we asked were within the correct ages for our documentaries demographic as they
were above the age of sixteen and below the age of thirty. We also asked women for
feedback so that we could build a picture of the documentary from a female point of
view who was also within our targeted age group. Another advantage was the use of
mixed media forms that gathering the feedback enabled us to use as we were able to
ask the audience which form of feedback they wanted to partake in. This meant that we
were able to conduct interviews as well as just orally questioning and answering a
select number of questions on the questionnaire which most people find boring.
• There were disadvantages from using these mixed media forms however as it meant
that some people could answer a questionnaire without being prompted to answer in
more detail. This would mean that some of the answers given were short and too vague
for the questions that were asked. This sometimes meant that the questionnaires were
not good enough for us to record within our feedback because the answers would not
help us to improve our work further. Another disadvantage within the mixed media was
that a lot more people chose to partake in a questionnaire rather than an interview as
they thought this was the easiest option.
7. What have you learned about audience
perception of your product as a result of this
feedback
The majority of our feedback that we received through our interviews and questionnaire was massively positive. For example, ‘I
learned a lot about the individual in a very short space of time’. This showed us that our content and the information that we were
providing within our documentary was of a good quality as our audience feels as if they are being provided with knowledge which
they appreciated. Additionally, another positive comment we received was: ‘Good variation and a good role model/ example of a
bodybuilder’. This showed us that using a real bodybuilder was good decision, as it made the verisimilitude of the documentary
more effective, and allowed the audience to understand that the information we were providing was the truth.
On the other hand, we did receive some improvements which we could make to our documentary to make it more effective. For
example: ‘Could of compared male and female regimes’. This showed us that our documentary may have been a little one
dimensional as we only explored the subject from a male point of view. This factor could have an effect on our target audience, as
if we were to address the idea of unisex bodybuilding it may expand our target audience to both genders. As we were only
allocated a maximum of five minutes for our documentary, we thought that keeping the documentary based on the life of Tom
Blackman, (our male bodybuilder) was more effective, as we were able to explore his life and stories in much more detail, where
as if we added the life of a female body builder, it could have made the information a little vague.
Furthermore, we received a comment which stated ‘Maybe some acknowledgement of health risks from a doctor’. This again
made us aware of the fact that we could have added more information and detail from a different point of view, instead of just
from the view of the protagonist. As our whole documentary was from the point of the bodybuilder, all the information we were
providing was positive towards the subject. Whereas if we explored the idea from another point of view, for example a doctor, it
could of made an interesting comparison, which ultimately would make the documentary more informative and enjoyable to
watch.
The feedback we received shaped our understanding of how effective the products we made were. Most of the people who
answered our feedback form said that our subject was very interesting, as it is a very unique subject for Channel 4, as it has not
been done many times before, this gave us the understanding that we were very successful with our documentary and the aim
which we were trying to succeed before we made it, had achieved.
