1. Who Would Be The Audience For
Your Opening Sequence
By Ashley Joseph

2. • When choosing or target audience, we had to
consider two things, who is going to like our
film more, males or females, and why is one
gender going to like it more than the other.
Action is typically favoured by males however,
basing this off of twilight it seems that females
tend to enjoy the thriller aspect of films. But
just to be sure that we chose the right target
audience we created 2 questionnaires to help
us with our decision.

3. Questionnaire 1
1)What are your opinions of an action movie?
• To ensure that the data we collected was fair, we made
sure that we gave the questionnaire to an equal
amount of males and females. We also asked people
within different age groups to make sure we
understood peoples perspectives from various ages.
• We decided to make it easy for people to tell us their
opinions by creating a multiple choice question where
they either had to tick “exciting, average or boring”.
The feedback we got was that a larger amount of males
found it “exciting” than females.

4. What do you expect to happen in an action
movie?
• This question helped us find out what the
audience expected and would like to see in an
action movie but also gave us plenty ideas on
how to challenge these conventions. After
collecting the data this allowed us to draft
ideas for a potential synopsis.

5. Questionnaire 2
What would you like to see/what are your
favourite parts in an action movie?
• This question helped us decide what we
should incorporate into our opening sequence
as we could include the ‘best bits’ the
audience liked in an action movie but also
gave us ideas on what would gain the interest
of our audience the most, chase scenes,
explosions or just plain fighting.

6. How Age Rating Classifications
Affected Our Audience Choice
Obviously we weren’t going to make our film for 3 year olds
and then distribute it to 18 year olds as it wouldn’t be our
target audience and we would be missing out on a lot of
viewers(those who are aged below 18). The questionnaire
helped us to figure out what types of conventions to include
in our film in order to gain our audiences attention. Our BBFC
classification suggested that our movie should be given a 12
age rating and actually states that “psychological threat is
permitted at 12 or 12A as long as sequences are not too
frequent/sustained”. Since our film doesn’t contain any sexual
content/dialogue we decided to rate our film a 12. we also
concluded that our audience would range from 12-18 on
average.

7. Examples of our typical target
audience
Even though we concluded that our audience would be 12-18 this doesn’t
mean that there cant be any viewers from outside of this bracket.