The document discusses design choices made for a magazine to appeal to a target audience. Informal fonts and a red, black, and white color scheme were used to seem rebellious and relate to the target audience's attitudes. Aggressive plugs in red and black represent the target audience's stereotypical interests in aggression, metal, and rock. The main image uses a direct glare and drumsticks to clearly brand the magazine as music-focused and appeal to those interested in rock and metal genres associated with drums. These design elements were selected to attract and relate to the rebellious and aggressive attitudes of the target readership.