Question 4
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Our target audience for the opening sequence is 18-25 year olds, but it could also appeal to 14-16 year olds and those aged 25-30. An audience is crucial to a media text's success because media is created to appeal to and engage particular target audiences through techniques like film trailers that don't reveal too much to pique interest.
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Distribution
Paramount home entertainment has distributed a variety of genres including horror, comedy, and television shows. Their films such as Anchorman 2, Pain & Gain, and The Last Exorcism shows they may be interested in distributing the film. The thriller genre of the film could appeal globally with no obvious British elements. While thrillers usually attract males aged 18-25, the film aims to appeal to a wider audience including females and a range of ages. Marketing strategies include television, radio, and social media advertising targeting ages 12-25, word-of-mouth promotion, film festivals, and posters in public places.
Question 5
The document discusses how the group attracted their target audience for their thriller/horror film opening title sequence called "Sinister Escape". They used tense music, dark colors like black and red, and crime-themed fonts to build suspense and engage viewers of the genre. They also studied camera techniques from other horror films. Through editing and reordering scenes to clarify the storyline, and using fake blood and ominous locations, they created an atmosphere of danger and murder that hinted at the plot without revealing too much. By including these genre-specific elements, they successfully reached their target horror film audience.
Question 1
The document discusses conventions used in film title sequences and openings, using the film Psycho as an example. It describes conventions at both the macro and micro level. At the macro level, Psycho does not show characters in its title sequence but only addresses them in the credits. At the micro level, Psycho uses black and white film stock, dramatic music, and motion titles to set an ominous tone. The document also discusses how the student group applied conventions from Psycho in their own horror title sequence, such as using red text on a black background and dramatic sound and music to signal the genre to viewers.
Question 2
The document discusses representations in media and the target audience for a film opening sequence. It aims the opening sequence at people aged 16-25 as younger children may be scared or less interested. Both male and female viewers in this age range could relate to the scenes set in college around male and female main characters. However, the consequences are fatal for some characters unaware that their new friend is actually a murderer who has escaped prison and enrolled in college under a new identity.
Final question 4
The document discusses targeting a 15-24 year old audience for a new film. This age group is the highest consumers of cinema and new technologies. Films in genres like thriller and action that appeal to 15-24 year olds, such as Django Unchained and Iron Man 3, are among the top 20 films for that demographic. Advertising over social media is effective at reaching this audience since they are heavy social media users. Different advertising methods like trailers on YouTube are most effective at promoting to younger audiences compared to older audiences who responded better to traditional advertising like posters and daytime TV spots. In conclusion, 15-24 year olds are identified as the best target audience.
Presentation 4
This document discusses targeting a 15-24 year old audience for a new film. It notes that this age group is the highest consumers of cinema and new technologies, making them more receptive to social media advertising. Data showed films like The Hangover attracted 60% of viewers from 15-24, while an older-skewing film like The Quartet had 80% of viewers who were 55+. Therefore, different genres appeal to different age groups. Younger audiences are more likely to see advertisements on social media and YouTube, while older audiences may prefer TV ads, as they are less engaged with new technologies.
Key concepts
The document defines key concepts related to audience in media. It explains that audience plays a key role in media as without it there would be no profit. Different gameshow genres will target different age ranges and times of day - for example, dating shows air on Saturday evenings to reach younger viewers, while gameshows air on weeknights to reach older audiences. Institutions like television channels also impact viewership, with more well-known companies reaching larger audiences for their shows.
Adv 206 spring 14 class 16 media basics
This document summarizes key points from a class discussion on media and media strategy:
- It discusses various media channels including print, broadcast, outdoor, digital and social media. It provides details on newspapers, magazines, radio, television, websites and email.
- It covers media planning fundamentals like strategic media concepts involving mix, platforms, targets and timing. It also discusses key terms like reach, frequency, impressions, ratings and share.
- The document emphasizes that media planning aims to maximize impact while minimizing cost. It stresses that media begins and ends with the audience.
Recommended
Distribution
Paramount home entertainment has distributed a variety of genres including horror, comedy, and television shows. Their films such as Anchorman 2, Pain & Gain, and The Last Exorcism shows they may be interested in distributing the film. The thriller genre of the film could appeal globally with no obvious British elements. While thrillers usually attract males aged 18-25, the film aims to appeal to a wider audience including females and a range of ages. Marketing strategies include television, radio, and social media advertising targeting ages 12-25, word-of-mouth promotion, film festivals, and posters in public places.
Question 5
The document discusses how the group attracted their target audience for their thriller/horror film opening title sequence called "Sinister Escape". They used tense music, dark colors like black and red, and crime-themed fonts to build suspense and engage viewers of the genre. They also studied camera techniques from other horror films. Through editing and reordering scenes to clarify the storyline, and using fake blood and ominous locations, they created an atmosphere of danger and murder that hinted at the plot without revealing too much. By including these genre-specific elements, they successfully reached their target horror film audience.
Question 1
The document discusses conventions used in film title sequences and openings, using the film Psycho as an example. It describes conventions at both the macro and micro level. At the macro level, Psycho does not show characters in its title sequence but only addresses them in the credits. At the micro level, Psycho uses black and white film stock, dramatic music, and motion titles to set an ominous tone. The document also discusses how the student group applied conventions from Psycho in their own horror title sequence, such as using red text on a black background and dramatic sound and music to signal the genre to viewers.
Question 2
The document discusses representations in media and the target audience for a film opening sequence. It aims the opening sequence at people aged 16-25 as younger children may be scared or less interested. Both male and female viewers in this age range could relate to the scenes set in college around male and female main characters. However, the consequences are fatal for some characters unaware that their new friend is actually a murderer who has escaped prison and enrolled in college under a new identity.
Final question 4
The document discusses targeting a 15-24 year old audience for a new film. This age group is the highest consumers of cinema and new technologies. Films in genres like thriller and action that appeal to 15-24 year olds, such as Django Unchained and Iron Man 3, are among the top 20 films for that demographic. Advertising over social media is effective at reaching this audience since they are heavy social media users. Different advertising methods like trailers on YouTube are most effective at promoting to younger audiences compared to older audiences who responded better to traditional advertising like posters and daytime TV spots. In conclusion, 15-24 year olds are identified as the best target audience.
Presentation 4
This document discusses targeting a 15-24 year old audience for a new film. It notes that this age group is the highest consumers of cinema and new technologies, making them more receptive to social media advertising. Data showed films like The Hangover attracted 60% of viewers from 15-24, while an older-skewing film like The Quartet had 80% of viewers who were 55+. Therefore, different genres appeal to different age groups. Younger audiences are more likely to see advertisements on social media and YouTube, while older audiences may prefer TV ads, as they are less engaged with new technologies.
Key concepts
The document defines key concepts related to audience in media. It explains that audience plays a key role in media as without it there would be no profit. Different gameshow genres will target different age ranges and times of day - for example, dating shows air on Saturday evenings to reach younger viewers, while gameshows air on weeknights to reach older audiences. Institutions like television channels also impact viewership, with more well-known companies reaching larger audiences for their shows.
Adv 206 spring 14 class 16 media basics
This document summarizes key points from a class discussion on media and media strategy:
- It discusses various media channels including print, broadcast, outdoor, digital and social media. It provides details on newspapers, magazines, radio, television, websites and email.
- It covers media planning fundamentals like strategic media concepts involving mix, platforms, targets and timing. It also discusses key terms like reach, frequency, impressions, ratings and share.
- The document emphasizes that media planning aims to maximize impact while minimizing cost. It stresses that media begins and ends with the audience.
Media Evaluation: Enquiry Question 4 & 5
The document discusses targeting a wide audience aged 15-50 for a supernatural horror film. It aims for a 15 rating to appeal to 15-17 year olds who make up a large viewing percentage. The film genre of "realistic supernatural horror thriller" could attract both older audiences who enjoy supernatural elements and younger audiences looking for films to see with friends. Research showed 15-24 year olds make up 29% of cinema audiences, so the opening was designed to attract this key demographic through fashionable young characters while still appealing more broadly.
Lucy cotter distribution
Distribution involves launching and sustaining films in the marketplace. A distributor identifies an audience, estimates revenue potential across release formats, persuades cinemas to show the film, builds awareness and interest, and converts interest into cinema visits. For a thriller film like Gone Girl, a good distribution company would be 20th Century Fox as they have distributed thrillers and various genres before, helping appeal to a wide audience. The main audiences for Gone Girl were ages 25-34 and 15-24, so marketing strategies should target these demographics using social media, TV, radio, and appearances on morning shows.
Audience
For my A2 Media Studies blog, I created this presentation to present my audience theory and target audience ideas.
What is it for
Television advertisements have several purposes: to make consumers aware of products and services, to persuasively promote their benefits, and to generate brand loyalty. Ads use creative techniques like compelling narratives, memorable music, and famous celebrities to influence viewers. While brief ads of only a few seconds can promote awareness, longer commercials allow time to provide more information to help audiences remember the product. The type of music, characters, and other elements are carefully chosen to set the desired tone and appeal to targeted demographics. Popular and entertaining ads that people enjoy sharing have greater impact by increasing positive exposure through word-of-mouth and social media. Regulations in countries like the UK limit the total airtime allowed for ads per hour on commercial channels.
The history of advertising lia mardling and alicia keown
The history of advertising began in the early 1940s. The first TV advertisement aired in 1941 in the United States, promoting the Bulova watch brand. The first UK TV ad aired in 1955 on ITV for Gibbs SR Toothpaste. Over time, ads grew more expensive - the most costly being a 2004 Channel ad featuring Nicole Kidman that cost $33 million. Peak advertising hours in the UK are 6-11pm, with families watching most between 6-8pm and adults later. The Advertising Standards Authority regulates UK ads to prevent offensive or misleading content. Ads can be banned if some find them rude, even if others do not. Advertising employs various styles such as print, broadcast, outdoor, covert
How we distributed our film opening
The document discusses various strategies for distributing and marketing an independent film, including:
- Choosing an independent UK distributor like Curzon Artificial Eye that targets young adult audiences and shows diverse, conversation-sparking films.
- Defining the target audience through questionnaires and profiles them as British ages 15-34 who enjoy drama-action-romance films and learn about films on social media and streaming platforms.
- Creating marketing strategies like posting the film poster, clips and behind-the-scenes photos on Facebook, Instagram and Twitter to generate buzz and interest among the target audience.
- Designing a film poster with a title, release date, key positions and social media tags that hints at a
Q3 evaluation
Time Inc. is a multinational corporation that specializes in publishing a variety of print and digital magazines across different genres. They own magazines like People, NME, Marie Claire and Sports Illustrated. This document discusses how Time Inc. would be well-suited to distribute the author's proposed music magazine, as they already publish NME, an indie music magazine. Time Inc. has experience successfully launching and promoting new publications in both print and digital formats. While working with a large institution could allow less control, partnering with an experienced publisher like Time Inc. could help a new magazine survive and reach its target audience.
How we distributed our movie
The document discusses strategies for distributing an independent film, including choosing an independent UK distributor and defining a target audience. It recommends distributing the film through Curzon Artificial Eye due to their reputation and appeal to young adults. The target audience is identified as British males and females aged 15-34 who enjoy drama films with romance and action elements and access information online. Various marketing strategies are described, including using Facebook, Instagram, Twitter and posters to promote the film and engage the target audience.
Evaluation: How did I address/attract the audience?
We attracted our target audience of males of all ages and 15-25 year olds of both genders through advertising on social media, popular radio stations, competitions, and magazines. We addressed the audience by including footage showing famous actors and action scenes to give them a sense of the storyline. We also considered the mise-en-scene, actors, ratings, and production companies to appeal to the audience and influence their decision to watch the film. As thrillers are one of the most popular genres, advertising to fans of that genre could attract more viewers willing to watch due to their interest in the genre.
Lyns new powerpont new
This document discusses audiences for different forms of media such as films, television, literature and video games. It defines what an audience is and explains that audience theory studies how audiences are affected by different art forms. The document also discusses the importance of audiences for keeping media formats popular and profitable. It explores how new technologies like CGI and visual effects have impacted audiences. Additionally, it covers topics like fragmented audiences, how institutions continue generating revenue, different types of audiences, audience demographics, psychographics, quantitative and qualitative audience research, and organizations that measure audiences like NRS, ABC and BARB.
Audiences (q3)
The target audience for the media product is 16-24 year olds from any socioeconomic group living in inner cities. Research found this age group frequents cinemas the most and was most receptive to the genres being used. To attract this audience, the film features characters dressed in clothes this age group would wear, in settings like clubs they typically socialize in. It also uses a Hollywood style of filmmaking along with young actors and music this audience can relate to, while leaving some scenes vague to build anticipation. The goal is to make the film as relevant and exciting as possible for its target youth audience.
Unit 15 - LO1
The document discusses advertising strategies for promoting music festivals, including print-based posters and audio-visual advertisements. It describes creating festival posters that attract readers with relevant event information and popular artists. Audio-visual ads allow potential attendees to experience what a festival will be like and encourage ticket purchases. Legal and ethical considerations are important to avoid targeting vulnerable groups or misusing personal data. The goal is to effectively promote events to the target audience of 16-30 year olds through engaging visuals and information across different advertising media.
Defining my target audience
The document discusses the process of researching and defining a target audience for a film production. It begins by explaining the importance of identifying characteristics of the target audience like age, gender, interests and media consumption habits. It then provides examples of how other brands like radio station KISS, magazine NME and television provider Sky profile their audiences. The document also discusses using an audience questionnaire to learn more about the preferences of the target audience to help define the film's audience profile and marketing strategies. These included creating social media accounts like Facebook, Twitter and Instagram to promote the film and engage with the target audience.
Evaluation task 5
The document discusses how the filmmakers targeted their audience through their choices in visual effects, music, characters, and actors. Their primary audience was 16-24 year olds, and they used quick editing techniques to keep the film engaging for this age group. The music and visuals created suspense to draw in younger viewers. A diverse cast of actors of different ethnicities aimed to appeal to international audiences. Character choices represented a range of ages, genders, and social groups to attract a broader viewership.
DRAFT Q3
Mainstream cinemas like Vue and ODEON would be the best distribution for the film as they appeal to younger audiences interested in current thrillers. These cinemas show popular films at affordable prices in the evenings, allowing students and young people aged 16-20 to easily see the film. Independent cinemas and the BBC cater to older, niche audiences, so would not be suitable given the film's target demographic. Digital platforms like Netflix and YouTube could expand the audience reach, as could social media promotion like what Gone Girl used. A smaller UK film company like the BFI would be more willing to support an unknown, low-budget film than larger studios.
Media audiences
Media audiences are complex and influenced by multiple social and cultural factors, not just their direct response to media texts. Audiences are made up of individuals, and industries aim media products at target audiences through platforms like social media. There are four main types of audiences: target/primary audiences which products are directly aimed at; secondary audiences which are less important but have fewer demands; mass audiences which frequently consume popular mainstream products; and niche audiences which are smaller and more unique. This document discusses reaching a mass audience through drama on common platforms like Twitter, Facebook and YouTube.
Media distribton
This document discusses film distribution and strategies for distributing an independent horror film. It notes that distribution allows films to reach audiences and be advertised. Several major film distributors are mentioned, as well as IFC Films being a good choice as they distribute independent and similar horror films. Marketing strategies discussed include using social media, interviews with cast, and film festivals to promote the film and broaden its audience.
Defining my target audience
This document discusses the process of defining a target audience for a film production. It begins by explaining the importance of researching the target audience's demographics like age, gender, and interests in order to effectively promote and market the film. It then analyzes how other brands like radio stations Kiss and NME profile their audiences. The document also discusses creating and analyzing the results of an audience questionnaire to help identify the target audience. Finally, it outlines the marketing strategies used to promote the film on social media platforms like Facebook, Twitter, and through a film poster.
How effective is the combination of your main product and ancillary texts
The combination of a documentary, magazine articles, and radio trailers effectively promotes and sells the documentary. The supporting media products use clips from the documentary to encourage viewers and listeners to watch it. The documentary focuses on raising awareness of fitness and health issues among teenagers and young adults aged 13-25 in Birmingham and surrounding areas. Both the documentary and supporting media were created to appeal to people from a range of socioeconomic backgrounds.
How effective is the combination of your main product and ancillary texts
The combination of a documentary, magazine articles, and radio trailers effectively promotes and sells the documentary. The supporting media products use clips from the documentary to encourage viewers and listeners to watch it. The documentary focuses on raising awareness of fitness and health issues among teenagers and young adults aged 13-25 in Birmingham and surrounding areas. Both the documentary and supporting media were created to appeal to people from a range of socioeconomic backgrounds.
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Assessment and Planning in Educational technology.pptx
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
More Related Content
Similar to Question 4
Media Evaluation: Enquiry Question 4 & 5
The document discusses targeting a wide audience aged 15-50 for a supernatural horror film. It aims for a 15 rating to appeal to 15-17 year olds who make up a large viewing percentage. The film genre of "realistic supernatural horror thriller" could attract both older audiences who enjoy supernatural elements and younger audiences looking for films to see with friends. Research showed 15-24 year olds make up 29% of cinema audiences, so the opening was designed to attract this key demographic through fashionable young characters while still appealing more broadly.
Lucy cotter distribution
Distribution involves launching and sustaining films in the marketplace. A distributor identifies an audience, estimates revenue potential across release formats, persuades cinemas to show the film, builds awareness and interest, and converts interest into cinema visits. For a thriller film like Gone Girl, a good distribution company would be 20th Century Fox as they have distributed thrillers and various genres before, helping appeal to a wide audience. The main audiences for Gone Girl were ages 25-34 and 15-24, so marketing strategies should target these demographics using social media, TV, radio, and appearances on morning shows.
Audience
For my A2 Media Studies blog, I created this presentation to present my audience theory and target audience ideas.
What is it for
Television advertisements have several purposes: to make consumers aware of products and services, to persuasively promote their benefits, and to generate brand loyalty. Ads use creative techniques like compelling narratives, memorable music, and famous celebrities to influence viewers. While brief ads of only a few seconds can promote awareness, longer commercials allow time to provide more information to help audiences remember the product. The type of music, characters, and other elements are carefully chosen to set the desired tone and appeal to targeted demographics. Popular and entertaining ads that people enjoy sharing have greater impact by increasing positive exposure through word-of-mouth and social media. Regulations in countries like the UK limit the total airtime allowed for ads per hour on commercial channels.
The history of advertising lia mardling and alicia keown
The history of advertising began in the early 1940s. The first TV advertisement aired in 1941 in the United States, promoting the Bulova watch brand. The first UK TV ad aired in 1955 on ITV for Gibbs SR Toothpaste. Over time, ads grew more expensive - the most costly being a 2004 Channel ad featuring Nicole Kidman that cost $33 million. Peak advertising hours in the UK are 6-11pm, with families watching most between 6-8pm and adults later. The Advertising Standards Authority regulates UK ads to prevent offensive or misleading content. Ads can be banned if some find them rude, even if others do not. Advertising employs various styles such as print, broadcast, outdoor, covert
How we distributed our film opening
The document discusses various strategies for distributing and marketing an independent film, including:
- Choosing an independent UK distributor like Curzon Artificial Eye that targets young adult audiences and shows diverse, conversation-sparking films.
- Defining the target audience through questionnaires and profiles them as British ages 15-34 who enjoy drama-action-romance films and learn about films on social media and streaming platforms.
- Creating marketing strategies like posting the film poster, clips and behind-the-scenes photos on Facebook, Instagram and Twitter to generate buzz and interest among the target audience.
- Designing a film poster with a title, release date, key positions and social media tags that hints at a
Q3 evaluation
Time Inc. is a multinational corporation that specializes in publishing a variety of print and digital magazines across different genres. They own magazines like People, NME, Marie Claire and Sports Illustrated. This document discusses how Time Inc. would be well-suited to distribute the author's proposed music magazine, as they already publish NME, an indie music magazine. Time Inc. has experience successfully launching and promoting new publications in both print and digital formats. While working with a large institution could allow less control, partnering with an experienced publisher like Time Inc. could help a new magazine survive and reach its target audience.
How we distributed our movie
The document discusses strategies for distributing an independent film, including choosing an independent UK distributor and defining a target audience. It recommends distributing the film through Curzon Artificial Eye due to their reputation and appeal to young adults. The target audience is identified as British males and females aged 15-34 who enjoy drama films with romance and action elements and access information online. Various marketing strategies are described, including using Facebook, Instagram, Twitter and posters to promote the film and engage the target audience.
Evaluation: How did I address/attract the audience?
We attracted our target audience of males of all ages and 15-25 year olds of both genders through advertising on social media, popular radio stations, competitions, and magazines. We addressed the audience by including footage showing famous actors and action scenes to give them a sense of the storyline. We also considered the mise-en-scene, actors, ratings, and production companies to appeal to the audience and influence their decision to watch the film. As thrillers are one of the most popular genres, advertising to fans of that genre could attract more viewers willing to watch due to their interest in the genre.
Lyns new powerpont new
This document discusses audiences for different forms of media such as films, television, literature and video games. It defines what an audience is and explains that audience theory studies how audiences are affected by different art forms. The document also discusses the importance of audiences for keeping media formats popular and profitable. It explores how new technologies like CGI and visual effects have impacted audiences. Additionally, it covers topics like fragmented audiences, how institutions continue generating revenue, different types of audiences, audience demographics, psychographics, quantitative and qualitative audience research, and organizations that measure audiences like NRS, ABC and BARB.
Audiences (q3)
The target audience for the media product is 16-24 year olds from any socioeconomic group living in inner cities. Research found this age group frequents cinemas the most and was most receptive to the genres being used. To attract this audience, the film features characters dressed in clothes this age group would wear, in settings like clubs they typically socialize in. It also uses a Hollywood style of filmmaking along with young actors and music this audience can relate to, while leaving some scenes vague to build anticipation. The goal is to make the film as relevant and exciting as possible for its target youth audience.
Unit 15 - LO1
The document discusses advertising strategies for promoting music festivals, including print-based posters and audio-visual advertisements. It describes creating festival posters that attract readers with relevant event information and popular artists. Audio-visual ads allow potential attendees to experience what a festival will be like and encourage ticket purchases. Legal and ethical considerations are important to avoid targeting vulnerable groups or misusing personal data. The goal is to effectively promote events to the target audience of 16-30 year olds through engaging visuals and information across different advertising media.
Defining my target audience
The document discusses the process of researching and defining a target audience for a film production. It begins by explaining the importance of identifying characteristics of the target audience like age, gender, interests and media consumption habits. It then provides examples of how other brands like radio station KISS, magazine NME and television provider Sky profile their audiences. The document also discusses using an audience questionnaire to learn more about the preferences of the target audience to help define the film's audience profile and marketing strategies. These included creating social media accounts like Facebook, Twitter and Instagram to promote the film and engage with the target audience.
Evaluation task 5
The document discusses how the filmmakers targeted their audience through their choices in visual effects, music, characters, and actors. Their primary audience was 16-24 year olds, and they used quick editing techniques to keep the film engaging for this age group. The music and visuals created suspense to draw in younger viewers. A diverse cast of actors of different ethnicities aimed to appeal to international audiences. Character choices represented a range of ages, genders, and social groups to attract a broader viewership.
DRAFT Q3
Mainstream cinemas like Vue and ODEON would be the best distribution for the film as they appeal to younger audiences interested in current thrillers. These cinemas show popular films at affordable prices in the evenings, allowing students and young people aged 16-20 to easily see the film. Independent cinemas and the BBC cater to older, niche audiences, so would not be suitable given the film's target demographic. Digital platforms like Netflix and YouTube could expand the audience reach, as could social media promotion like what Gone Girl used. A smaller UK film company like the BFI would be more willing to support an unknown, low-budget film than larger studios.
Media audiences
Media audiences are complex and influenced by multiple social and cultural factors, not just their direct response to media texts. Audiences are made up of individuals, and industries aim media products at target audiences through platforms like social media. There are four main types of audiences: target/primary audiences which products are directly aimed at; secondary audiences which are less important but have fewer demands; mass audiences which frequently consume popular mainstream products; and niche audiences which are smaller and more unique. This document discusses reaching a mass audience through drama on common platforms like Twitter, Facebook and YouTube.
Media distribton
This document discusses film distribution and strategies for distributing an independent horror film. It notes that distribution allows films to reach audiences and be advertised. Several major film distributors are mentioned, as well as IFC Films being a good choice as they distribute independent and similar horror films. Marketing strategies discussed include using social media, interviews with cast, and film festivals to promote the film and broaden its audience.
Defining my target audience
This document discusses the process of defining a target audience for a film production. It begins by explaining the importance of researching the target audience's demographics like age, gender, and interests in order to effectively promote and market the film. It then analyzes how other brands like radio stations Kiss and NME profile their audiences. The document also discusses creating and analyzing the results of an audience questionnaire to help identify the target audience. Finally, it outlines the marketing strategies used to promote the film on social media platforms like Facebook, Twitter, and through a film poster.
How effective is the combination of your main product and ancillary texts
The combination of a documentary, magazine articles, and radio trailers effectively promotes and sells the documentary. The supporting media products use clips from the documentary to encourage viewers and listeners to watch it. The documentary focuses on raising awareness of fitness and health issues among teenagers and young adults aged 13-25 in Birmingham and surrounding areas. Both the documentary and supporting media were created to appeal to people from a range of socioeconomic backgrounds.
How effective is the combination of your main product and ancillary texts
The combination of a documentary, magazine articles, and radio trailers effectively promotes and sells the documentary. The supporting media products use clips from the documentary to encourage viewers and listeners to watch it. The documentary focuses on raising awareness of fitness and health issues among teenagers and young adults aged 13-25 in Birmingham and surrounding areas. Both the documentary and supporting media were created to appeal to people from a range of socioeconomic backgrounds.
Similar to Question 4 (20)
The history of advertising lia mardling and alicia keown
The history of advertising lia mardling and alicia keown
Evaluation: How did I address/attract the audience?
Evaluation: How did I address/attract the audience?
How effective is the combination of your main product and ancillary texts
How effective is the combination of your main product and ancillary texts
How effective is the combination of your main product and ancillary texts
How effective is the combination of your main product and ancillary texts
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A Strategic Approach: GenAI in Education
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
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Question 4
- 2. Audience - an individual or collective group of people who read or consume any media text. Examples include radio listeners, Television viewers, Newspaper and magazine readers. Target audience - a particular group at which a product such as a film or advertisement is aimed at. An audience is key for making a media text successful because this is who you are making it for and to appeal to them as much as possible. A trailer is made to not give a lot away about the film to the audience so they become more engaged in what is happening, and therefore want to watch the rest of the film. Media is all about advertisement for the audience to be interested in whatever is being produced. Our target audience for the opening sequence we made is focused on 18-25 year olds, however, the wider audience that we can appeal to can be 14, 15, and 16 year olds as well as male and females between the ages of 25 and 30.
- 4. Scream Insidious Shutter Island