The document discusses how the group attracted their target audience for their thriller/horror film opening title sequence called "Sinister Escape". They used tense music, dark colors like black and red, and crime-themed fonts to build suspense and engage viewers of the genre. They also studied camera techniques from other horror films. Through editing and reordering scenes to clarify the storyline, and using fake blood and ominous locations, they created an atmosphere of danger and murder that hinted at the plot without revealing too much. By including these genre-specific elements, they successfully reached their target horror film audience.

1. Q5. How did you attract
and address your
audience?

2. Appealing to target audience
The trailer for an thriller and horror film has to include tense and dramatic music and sound
effects to build up the suspense creating adrenaline and to catch the viewers interest and
engage them, especially if they are a fan of this particular genre. It will often be shown before
a film from a similar genre so that the appropriate audience is targeted so it appeals to them.
The dark and sinister colours such as black, white and, red along with the type of fonts such
as crime time which is what our group used to make the writing fit the genre better, these are
being used to make them eye-catching and give the viewer what they expect to see when
watching a horror film.
To appeal to the target audience we also considered the variety of camera angles, shots and
movement used in other horror films to give us an idea as to what to include in the opening
sequence.

3. Feedback from Sinister Escape
Our group received feedback from both teachers and the class on ways to make our opening title
sequence better and easier to understand the plot. We had to sort through and edit our scenes in
order to make the storyline clear to let the viewer know what is going on and who the characters
are. In terms of the locations of school and the park, it becomes clear that the characters are
teenagers who become friends at school, but the audience know something is not right because
the genre is Thriller/horror indicating that danger is ahead.
Our use of mise-en-scene worked well because we used fake blood throughout production to add a
sinister element, in locations such as the parks we went to, the canal, and in and around college
to the sequence as it hints at murder and death.
Once all the scenes we filmed were included in the opening title sequence, we had to place them in
the correct order, in the hope that the storyline become more clear to the viewer so therefore, they
get an idea of what is happening to the characters and what might happen in the end without
giving too much information away too quickly.
We have reached our target audience successfully because we as a group have included a wide
range of shots and camera movements, dark and horror-like filters through editing, and have
used music and sound effects effectively to indicate horror and danger. Our opening title sequence
for Sinister Escape has many aspects in it that you would expect to see with this genre, so this
would appeal to the target audience because they are getting what they expect to see.