Media audiences are complex and influenced by multiple social and cultural factors, not just their direct response to media texts. Audiences are made up of individuals, and industries aim media products at target audiences through platforms like social media. There are four main types of audiences: target/primary audiences which products are directly aimed at; secondary audiences which are less important but have fewer demands; mass audiences which frequently consume popular mainstream products; and niche audiences which are smaller and more unique. This document discusses reaching a mass audience through drama on common platforms like Twitter, Facebook and YouTube.