Ashley is a 16-year-old female student from an unspecified nationality. She enjoys listening to music, playing guitar, travelling, socializing with friends and family, shopping, and outdoor activities like biking, kayaking and snowboarding. Ashley dislikes public speaking, racism, vegetables, obesity and spiders. She has focused on her education and career goals but also spends leisure time relaxing from stress through her hobbies.

2. Demographics
Demographics
• Name: Ashley Robinsons
• Gender: Female
• Age : 16
• ABCDE : E
• Religion : Christian
• Occupation : Student
• Income : None
• Nationality

3. Psychographics
Ashley is a hardworking and dedicated person. She loves to
interact with different kind of people and some of her
hobbies include, listening music and playing the guitar. She
loves travelling and experiencing different cultures; world
music; catching up with friends; waking up each day with a
workout, and winding down each night with yoga. She has
spent the better part of her life focusing on her education
towards achieving her career goals. Ashley is extremely
responsible and grounded for her age. During leisure time
she likes to engage in many outdoor activities such as
bicycling, kayaking and snowboarding. Often performs these
activities to relax from the stresses of life which focus
primarily around work. Loves listening to all sorts of musical
except classical and also aspires to be a musician one day.
Spends extra time shopping, going on outing with mates and
overall like any other teenager loves her social networking
sites.

4. Likes;
 Shopping
 Socialising with family and friends
 Listening to music
 Going on adventures
 Chocolates
 make up
 Being informed about latest celebrity gossips
Dislikes
 Public speaking
 Racist people
 Vegetables
 Obesity
 Spiders

5. We had conducted a little survey in order to
find out what it is our audience are eagerly
wanting and looking for in their perfect radio
newscast. The following are some of the
results we had collected.

8. • As it can clearly be seen The main thing our
target audience who are teenagers are looking
for is good quality music, along with some
interesting news. Believe it or not, they also
wanted good presenters who are appealing for
the audience, and want a newscast that is also
interactive.
• We felt from the responses that the teenagers
feel that they are not given an opportunity to
speak within the media in order to get their point
of views across.

9. In order to target our audience it
was necessary that we took on
board what our respondents
had to say and include a
newscast that is
interactive, with good
presenters as well as including
the views of the youth and
discuss matters that are relevant
to them specifically.

11. I think that overall our media product was very
effective at targeting the youth, as they
personally felt that it is the type of newscast
that they will listen to. We took on board our
audiences’ suggestions such as placing good
music, presenters that engage with the
audience, a good sense of interactivity and
presenting the voice of youths’.