This survey analyzed the audience of the band One Direction to understand their typical fan base. Some key findings: - The majority of respondents were female between ages 16-21, agreeing with the assumption that most fans are young girls. - Over 80% of respondents said they like One Direction, praising their talent and catchy songs. - Fans described themselves and each other as dedicated, supportive, and wanting to keep up with the band online. - While most fans don't read regularly or attend concerts frequently due to school/work, their interest has lasted over a year due to enjoying how the band's music evolves.

1. Audience Research
Analysis
Chosen Artist ~ One Direction

2. Initial Assumption
• One Direction kicked off their career with the X Factor, from this they gained lots of fans and
followers very quickly, and most of them are still fans now, showing that they are dedicated and
stick to what they know and enjoy.
• Whenever I think of 1D fans I automatically think of them as young girls, mostly early-mid teens,
who are self conscious and lack confidence, yet are happy to express themselves when they
feel comfortable, e.g at One Direction concerts/gigs as they are surrounded by people who have
similar interests and where they won't be judged.
• They have a very large fan base and I think that the majority of their fans like them because of
what they have achieved and how far they have come, and also that they enjoy the music they
produce as it may help them for a variety of different reasons, yet I think some of their fans are
interested because of the way that they look/act and that their music is just a bonus.
• Personally I think that 1D fans are very up to date with technology/social networking sites as
they want to keep constant track of what the group are doing, often losing track in the real world.
I also think that they are in competition with other fan bases and sometimes even each other as
all of them are trying to outshine the other so that they stand out to the band and are noticed.

3. Q1. What is your gender?
• By asking this question it
allowed me to see who my
audience was and therefore
who was most interested in
my chosen artist.
• From the results shown, it
is clear that my prime
audience are females, yet
still some males, agreeing
with my initial assumption
of the bands fan base as
the majority are girls.

4. Q2. How are old you?
• This question allowed me to see the main age of
the bands fan base and who they mainly appeal
to with what they produce.
• These results show me that the main age of my
audience are between the ages of 16-21, which
doesn't match my assumption, yet there were a
couple of people that were aged below 15
showing that they still have fans of this age.
• I think the places that I put my survey had an
impact on the results that I’ve received, since I
put it in a few different places like
twitter.com/facebook.com/youtube.com, but also
a few fan pages to see if I could gain a variety of
results and 4 of the results came from
Facebook, showing that they are in link with
social networking sites, agreeing with my
assumption.
• The majority if the results I got were from the
link that I sent to people and these people were
people that I knew so they would be similar to
my age.

5. Q3. Do you like One Direction?
• The majority of people that
answered my survey said that
they did like One Direction, a total
of 82%, and only 18% of them
didn’t like them, proving that they
are a popular and well known
band.
• When asked why they did/didn’t
like the band there was a range of
responses, a few said that they
are “talented” have “beautiful
voices” and that their songs are
“fun, energetic and catchy”, yet
others said that they weren’t their
“style of music” and that they are
“arrogant”.

6. Q4. Which describes your everyday style?
• This question outlines what the
respondents wear on a day to day
basis, 15 out of a total 22 said
smart/casual which is similar to me any
many people I know, making it right for
the age range that answered, all the
options were chosen with the next
popular being cute & classy, maybe
describing the clothes of the under 15s.
• Since the majority of the audience are
mid teens it’s understandable that they
would pick this option as most days its
much easier to put on what you feel
comfortable in, a common factor I
believe that 1D fans have, making it
relatable to my original assumption.

7. Q5. What is your favourite genre of music?
• Since One Direction are known
as being a Pop style boy band,
it makes sense that their fans
would like that genre of music,
hence why the majority of
people, 72%, responded with
that option.
• A few people picked rock and
also indie/folk was chosen,
showing that they are
interested in different genres
and that’s maybe why One
Direction music doesn't appeal
to them.

8. Q6. How would you describe One Direction
fans?
• I asked this question so that I could see what their fans thought of one another
and to see if they had many similarities/differences to what I think of them.
• A lot of the comments were quite similar and positive, a lot of them agreeing with
what I initially said about them, “dedicated”, “they’re generally quite young, very
dedicated, but a seemingly loyal & harmless fan base”, “supportive, cool”.
• Other comments suggested that some people didn’t like them or the way they
acted, so much so that they don’t want to associate themselves with the other
fans, “a little psychotic and obsessive”, “forward” , “annoying”.
• Since the responses overall were more positive, it shows that as a fan base they
all seem like similar people who seem to think of each other in a good way, I
think that from what I wrote in my assumption agrees with what they say about
each other, and that they are a strong fan base who just want to support their
favourite band.

9. Q7. Have you been a fan for a long time, if so
what has kept you interested?
• This question enabled me to see what keeps One Directions fans so interested in them
and what they do that’s different to other artists/bands.
• A few responses, these show that they like the band because of the music they
produce and that their personalities appeal to them; “I've been a fan since they were on
the X-Factor. I'm still a fan because they're still the same boys funny, sweet and
energetic.”, “Their music makes me happy and it's nice to sing along to”, “2 years and
their music has changed with time to keep fans interested”.
• A few of the responses are based on the way that the band look, somewhat agreeing
what I initially thought of why people like them; “they're hot”, “Yeah just look at them”,
“attractive”.
• From this the majority of the reposes were that they had been a fan for at least 1 year
or longer and that the music that they produce and the way it changes is what keeps
them interested.

10. Q8. Do you attend concerts/gigs
regularly?
• 12 out of 22 said that they don’t
attend concerts/gigs regularly, this
could be for a few different reasons,
for example since the majority of
the respondents are aged 16-21
they are most likely to be at
school/uni, ruling out the chance to
go to concerts on a regular bases
as they have to put school work first
over their hobbies and interests.
• Yet 10 people answered that they
do go regularly, suggesting that
they make time for their favourite
bands/artist in order for them to feel
dedicated and a constant part of the
artists career.

11. Q9. Do you enjoy reading?
• 62% of the audience that responded said
that they didn't enjoy reading, I asked this
question to see if any of their fans liked to go
back to basics and not use technology but
from this I can see that maybe they don’t
have time to read, e.g because of all the
social networking sites that are now
available that take up their time.
• The rise in technology now enables people
to keep track on what famous people are
doing, and some get so attached to following
their every move it becomes an obsession
and they lose focus in the real world,
agreeing with my initial assumption.
• Obviously there are other reasons why
people might not enjoy reading, for example
they can’t grip onto the narrative or that they
just don’t like it or maybe struggle with it, but
from my experience as a teenager I’ve
noticed that very few people still read and
that maybe people pick it back up again
when they are older.

12. Q10. How would describe yourself?
• This question allowed me to see how their fans would describe themselves as people and
whether anything was similar to me and my results from the 4cs questionnaire.
• Here are a few responses, “anxious and anti-social”, “shy, friendly & honest”, “fun, happy
and an extrovert”, “loud, bubbly, quite positive”, “interesting”.
• I found myself to be the ‘The Succeeder’-Succeeders possess self-confidence, have a
strong goal orientation and tend to be very organised. As a result they tend to occupy
positions of responsibility in society. Their investment in the status quo means they tend
to support it. When it comes to brands, they seek reward and prestige. On the other
hand they also seek out caring and protective brands-their aggressive attitude to life
means they need to relax. Their core need in life is for control.
• In my initial assumption I said that I believe that their fans lack confidence, where as this
includes self confidence, some of the responses say “shy” yet “bubbly, so I think that we
are similar with this. Most of the succeeder relates to the fans as they are dedicated and
supportive of what they like, will also protect fellow fans, yet they can be quite aggressive.