This PR agency based in the midlands prides itself on helping people through awareness campaigns. They believe in quality over quantity as a boutique agency. The communications officer and PR officer handle client campaigns through planned publicity, social media, and design work. They have proposed a campaign to raise awareness of mental health issues, especially among musicians, through social media posts, press releases, posters, and a fundraising event. Their goal is to educate people about mental health and ensure support and care are available in communities.

2. Who we are:
■ We are a young and modern PR agency that are in
their prime.The agency prides itself in helping
people by striving greatness as it creates awareness
for the unnoticed and gifted in their own way.
We are centred in the heart of the midlands and we
consider ourselves a boutique agency that believes
that quality comes over quantity.

3. Who we are – Abi Hart
Role:
■ Communications officer
who liaises with clients
from many different
backgrounds.
I help co-ordinate in house
and external events along
with my colleague as well
as market our campaigns
through things like
posters and slogans.

4. Who we are – Chloe Lewis
Role:
■ PR Officer, Social media co-
ordinator & co-founder of
Journey PR.
■ Handling all aspects of planned
publicity campaigns and PR
activities.
■ DesignWork
■ Social Media

5. Clients we have worked with

6. Our CoreValues

7. OUR CAMPAIGN
IDEAS ANDWHY
WE WANTTO
WORK WITHYOU

8. Stats & figures
■ 1 in 4 people are affected by mental health every year.
■ 1 in 15 people have made an attempt at suicide at some point in their
life.
■ 75% of those who start developing mental health problems, start
before the age of 18 years of age.
■ Between 2003 & 2013 18,220 people with mental health problems
took their own lives the UK
■ Half of people with drug dependence were receiving mental health
treatment.
■ A survey in 2015 of children attending child and adolescent mental
health services found that family relationship problems were the
single biggest problem.

9. What people think mental
health is?
“I think anxiety is something that I think that everyone has and we just need to
deal with it because everyone has problems” -Anonymous, Male 20Years old.
“Mental health is scary and you can’t really talk about it around people as they
think your attention seeking” – Anonymous, Female 19Years old.
“Anxiety usually happens to people that usually have had a lot problems in
their life or still have problems” – Anonymous, Female 40 years old
“You feel like people will single you out if you talk about mental health” –
Anonymous, Male 22 years old.
“I think anxiety is the fear of failure” – Anonymous, Male 21Years old.

10. What we aim to do...
■ Although Mental Health is becoming a much more discussed topic, many
people still do not fully understand what it is, they don’t understand how or
where they can get help or just simply do not feel comfortable talking
about their issues.
■ We want to change this!!
■ We want to inform and educate people about what mental illness is and
create more awareness for it.
■ We want to try to help tackle mental health as a whole.We want to ensure
that people are getting the help they need.
■ Working alongside a charity will help us to ensure that we are directing
people in the right way to get help and ensuring that they always have
someone to talk too.
■ We also want to do our part for the communities.We want to help them,
support them and provide them with much needed care.
■ Through creating a campaign we hope that it will inspire people to help
either get help or to help others in need, even if it isn’t visible.

11. “Always there to
lend a helping
hand”

12. Target audience
Our original idea!
■ When first looking into ways we can help, we noticed that not much is being
done to help musicians with mental health.
■ Music is said to be a great way of healing. People use it to relax and also use
the lyrics in songs to help relate to their current situations or feelings.
■ From what we have currently found out is there is only one leading charity
who help musicians and that is Help Musicians UK.The charity focuses on
supporting current and retired musicians, writes, DJs and more.
■ We believe that musicians are a great group of people to look into as they
are needing more help then ever.
■ HOWEVER...
■ We are also willing to look into other target groups which may fit into your
target audience as a whole or come up with a brand new target audience.
For example, students.

13. How we aim to do it...

14. Social platforms
■ We currently have our own social media pages such as Facebook,
Twitter and Instagram.We plan to use these as a way of talking and
advertising our campaign as well as using it as a way to brand
ourselves.
■ We will also use it to advertise/talk about the charity and the event
that is coming up, along with creating promotional content.
■ Twitter & Instagram: @JourneyPR18

15. OtherTactics
■ Press Releases for the event.
■ Online invitations to the event including press and
potential businesses to help gain support.
■ Pre Event – get people excited and talking about
your event now.
■ Creation of leaflets
■ More regular posts onYouTube
■ Extra fundraising activities

16. Poster designs

17. So, how can we
lend you a helping
hand?

18. Any
questions?

19. Websites
■ https://www.mqmentalhealth.org/mental-
health?gclid=Cj0KCQjw8MvWBRC8ARIsAOFSVBUMaUVVth9h
xu0PkTNlteapRGcPsIIfol72jxQmbG7_FKf2dyqpi6IaArcGEALw_
wcB
■ https://www.mentalhealth.org.uk/statistics/mental-health-
statistics-relationships-and-community
■ https://www.facebook.com/Journey-PR-and-Communications-
167276137419458/