The target audience for the magazine is broad as the genre of drum & bass music appeals to a wide range of people regardless of age, gender, or other demographic factors. While stereotypically the genre is most popular with younger people aged 16-32, both males and females listen to it. The magazine does not focus on specific artists and aims to attract the whole range of drum & bass fans rather than a narrow audience.

1. Who would be the audience for your media product?

2. The target audience of my magazine is not very specific of either age or gender. This is
because the genre of music that the magazine represents is very specific and that opens up
the target audience to anyone who enjoys the music.
However if I had to stereotype the fans of the genre, it is generally quite young people who
enjoy the music and the scene. Drum & bass is more about the entire music scene rather
than individual artists and groups, this is why the target audience of my magazine is so
wide. The stereotype of the genre is that it is quite dark and gritty because of the fact it
came from underground roots from the original artists and illegal raves. This has now
stopped and therefore the fan base of the genre has expanded dramatically since then. But
as for age there is no real limit but mostly the target audience is aged between 16 and
about 32 years of age, this is quite a broad range of ages.

3. Yet again both male and females listen to drum & bass music. But interestingly most of
the artists use images of women to try and attract the listeners attention, this could
suggest that the genre is more widely listened to by men than women. However the
magazines do not really use women to advertise because they want to expand on the
target audience of their magazine, this is why I didn’t use any images of women like
other drum & bass artists. The fact that my artist was male was simply because I liked
the way the model looked on the front of the cover. This has kept my target audience
open too both genders.

4. The general profile of my target audience is also very wide because of the large age
range and non gender specific magazine. Most of the stereotypes of drum & bass fans
evolve the rave and dance scene the genre was born from, therefor the fans and my
target audience would probably be described as young and reckless. Most of my
target audiences interests would be focused on the music they love and going to
some of the huge concerts or dances that the genre of music is famous for. Drum &
bass as well as most other electric/dance genres get a lot of negative stereotypes
because of the illegality and drug abuse the genre was started with, I would argue
that it is too wide of a target audience to stereotype or profile a typical drum & bass
fan. This is why my magazine is not very specific with its target audience.