This document outlines five key capabilities or "buckets" of product management: influencing, synthesis, domain knowledge, prioritization, and business acumen. Each bucket is described in one to three sentences. Influencing involves rallying opinions around product value through communication and stakeholder engagement. Synthesis entails taking inputs from various sources and synthesizing them into a coherent vision and product strategy. Domain knowledge refers to having sufficient knowledge about the relevant domain. Prioritization encompasses roadmapping, tracking delivery progress, and managing the product backlog. Business acumen covers aspects like ensuring business sustainability, conducting market research, and ensuring product-market fit. The document also provides examples of different "personas" of product managers that may vary in

1. 5 BUCKETS OF
PRODUCT MANAGEMENT
To each their own shape

2. Ref: Jonny Schneider

3. Ref: Jiangmei Kang

4. ANOTHER WAY TO
THINK OF WHO WE ARE
The Five Buckets Approach to Product Management Capabilities and
Competencies
4

5. Synthesis
Influencing
Business
Acumen
Domain
Knowledge
Prioritisation
FIVE BUCKETS
of
PRODUCT
MANAGEMENT

6. CAPABILITIES
Five key capabilities that summarise essentials of Product
Entrepreneurship and Product Management
6

7. Influencing
Synthesis
INFLUENCING
7
Business
Acumen
Domain
Knowledge
Prioritisation
• Rallying opinions around the Product value
• Active listening
• Evangelism
• Articulation of value
• Connect Business,Users, Techies and be their
advocate in Product decisions
• Establish common language
• Fill the communication gap
• Stakeholder engagement
• Problem solving
• Decision making
• Conflicts resolution
• Jedi Mind Tricks
• Elevator pitches
• Quips, anecdotes, story telling
• Personal leadership
• CxO level conversations

8. Synthesis
SYNTHESIS
8
Influencing
Business
Acumen
Domain
Knowledge
Prioritisation
• Take inputs from various sources and synthesize them
into coherent vision
• Build Product Strategy
• Product Design, Innovation, User Research keeping
inputs and behaviors in mind
• Work with Business Analysts, Experience Designers,
Developers, stakeholders, contributors, builders,
consumers, etc.

9. Domain
Knowledge
Synthesis
Domain Knowledge
9
Influencing
Business
Acumen
Prioritisation
• Ramp up at needed pace to get sufficient Domain
Knowledge
• SME or strong Design background or strong
Development background

10. Prioritisation
Synthesis
Prioritisation
1
Influencing
Business
Acumen
• Roadmapping
• Track and Manage the Delivery Progress
• Manage and Prioritize the Product Backlog
Domain
Knowledge

11. Business
Acumen
Synthesis
Business Acumen
1
Influencing
• Sustainability of the business based on the product
• Business case for
ideas/product/innovations/incremental innovations
• Pricing
• Market scoping
• Market research
• Market size
• Market opportunity
• Product - Organization fit
• Product - Market fit
Domain
Knowledge
Prioritisation

12. PERSONAS EXAMPLES
Product Managers come in variety of sizes, colors, configurations, attitude
and style
1
2

13. Influencing
Business
Acumen
Prioritisation
IDEATOR / DISRUPTOR / STARTUP PROMA
1
Synthesis
Domain
Knowledge

14. Synthesis
Influencing
Business
Acumen
INCREMENTAL INNOVATOR / ENTERPRISE PROMA
1
Domain
Knowledge
Prioritisation

15. Influencing
Domain
Knowledge
Prioritisation
SUSTENANCE PRODUCT MANAGER
1
Synthesis
Business
Acumen

16. Synthesis
Influencing
Domain
Knowledge
DOMAIN SPECIFIC PRODUCT MANAGER
1
Business
Acumen
Prioritisation

17. THANK YOU
Dinker Charak – ddiinnxx.com