The document discusses a group's process in creating a music video for an acoustic song. The group researched existing acoustic music videos, taking inspiration from the American band City and Colour. They chose to tell a story through the video without a clear ending, using black and white footage for memory scenes as is common in the genre. Audience feedback confirmed the black and white clips were clearly memories. The video featured fading and slowed sections to create a calm, sad mood fitting the acoustic genre.

1. Genre

2. What is a music video?- ‘A distinctive art form which can allow really interesting creative opportunities’ (P.Fraser 2005)

3. As a group we decided to use one of our friends songs that he wrote and sung named Wednesday Night. This song belongs to the acoustic music genre and is a very slow calm song therefore we did a lot of research within this catagory and watched a lot of existing music videos and also took a look at music videos and websites of bands and singers of a similar genre to get more inspiration.The main band that gave us inspiration were an American acoustic band named City and Colour. We chose to look at this band because they have a very similar singing style to our chosen artist and also we watched a number of their own music videos and liked the way they had been created- for example- the black and white footage used is very common in acoustic music videos.

4. When our group of four decided on the acoustic genre and completed this video by following the typical genre conventions well, we did this because people like to see the familiar because they know what they like, however the audience need to see difference so that they are not bored with what they are watching or listening to. Thinking about this we created a music video that told a story that went well throughout the video but didn’t really have an ending, giving the audience something to think about. We thought by doing this that it would ask rhetorical questions within the audience thinking about all of the different options that would happen if we were to end the story of the music video.

5. ‘Music video is not primarily a commodity form but a promotional one’ (A. Goodwin 1992)Within the group we chose to use two different characters in the video and made the story a complicated relationship between the two characters, we chose not to show much of the narrative to leave the audience thinking.