Question 3

1. Question 3: What kind of media
institution might distribute your
media product and why?
AS Media evaluation

2. Possible distributors
 Universal pictures is a
mainstream company and one of
the biggest in the world due to
the huge successes of the films
that are distributed by them.
They have distributed films such
as:
 Insidious
 The Bourne Identity
 2 fast 2 furious
 Hulk
 Johnny English
 This could be a potential
company to distribute my film
because they have distributed a
range of films in the action genre
Main Stream Institutions
 Paramount pictures are another
common and widely popular
distributor of action films and
have distributed a range of
action films such as:
 Lara Croft: Tomb Raider
 Mission Impossible II
 Transformers
 Iron Man
 This would be another suitable
distributor for my film because it
has released films with a similar
sub genre such as The Mission
Impossible saga and although it
is mainstream I believe that my
film is suitable for a wider
audience and not just at a
British Audience.

3. Possible distributors
 A distributor of Action films,
Bulldog films are more of an
Independent company as they
distribute only to a British
audience whereas companies
like Lions gate distribute globally.
Bulldog films have distributed
films such as:
 Dark Planet
 Transgression
 Awaiting
 Donovan’s Echo
 This company wouldn't really be
the best distributor for my film
because the film I created is a
action film and they have only
done two major action films and
two thrillers.
Independent Institutions
 Vertigo films are another
British Independent
distribution company as they
have only distributed British
films, whereas again
companies such as Universal
or Lions gate distribute
nationally and globally.
Vertigo have distributed films
such as:
 The Sweeney
 Monsters
 The Escapist
 I don't believe that Vertigo are
a suitable company to
distribute my film as they have
not distributed many films
primarily in the action film as
well and so it would not

4. Lions gate Entertainment
 Lions gate is a distribution company based in North America.
 It was formed in 1997 and was founded by Frank Guistra.
 Lions gate publish films in America, UK, France and
countries in Australasia primarily
 Lions gate also partially own other film companies such as
Summit Entertainment.
 Some of the more popular films that have been distributed by
Lions gate include Saw, The Hunger Games, The Bank Job,
The Transporter trilogy and some of the Twilight saga.

5. Why is Lions gate suitable for my
particular product?
As my film is based in the action/thriller genres, I
believe that choosing Lions gate as a potential
distributor can benefit both the film and the company.
Most of the films that are distributed by Lions gate are
set in the Action genre, For example The Transporter
trilogy are action films as well as the Hunger Games,
which also ties into fantasy genre as well. Therefore,
the people who are fans of action sequences, which is
the majority who watch Lions gate films, will like my film
as it will be something the audiences enjoy.
Furthermore, by tying in my film to the thriller genre
helps to fill a gap in their portfolio, as none of their films
are also aimed in that specific genre. This would also
help them to attract a different audience group, those
that are more of a thriller genre fan than an action genre
fan.