Q3
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This document considers potential film distribution partners for the student filmmakers' thriller "Torpidity". Two main options are discussed: Film4 and Picturehouse Entertainment. Film4 is renowned for distributing small, independent, low-budget British films through television and theaters, creating synergy between the two. They would be a good fit because they specialize in the type of niche, non-mainstream British film "Torpidity" is. Picturehouse Entertainment also specializes in distributing small, independent films targeted at niche markets with small budgets. They own CinemaCity in Norwich, close to where the film was produced, making them a local option. However, distributing to their multiplexes risks empty theaters due
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Netflix Personal Branding #4
This deck is about how Netflix's famous show, The Stranger Things use marketing campaigns to create buzz around their show and increase audience engagement
Q3 evaluation
The document discusses distributing a media production called "Joel Beckford: On The Run" through a major distributor in order to maximize profits. It recommends distributing the film through 20th Century Fox because they do not have a spy franchise and this would give the production opportunity. Major distributors contribute to 95% of films shown and help independent films find global success. The document also recommends promoting the film through social media, releasing it worldwide simultaneously to reduce piracy, releasing the DVD later to drive people to theaters, showing it in IMAX, and releasing it on streaming services like Netflix after the theatrical run.
Tim the tiny horse
ChannelFlip is a UK-based company that specializes in producing and distributing online video content. They have in-house production studios and facilities. ChannelFlip produces various types of video content for brands and distributes it through their network of popular UK websites and platforms, guaranteeing millions of targeted views. They provide a full package production and distribution solution for a branded animated series based on the book character Tim the Tiny Horse, including 50 animated episodes, branding, distribution to online channels, mobile apps, and analytics for £230k. ChannelFlip was founded in 2007 and employs 25 people, having produced over 2500 videos with over 50 million views. They work with top celebrities and are leaders in developing and distributing branded video content.
Question 3 - Danny McGinn
This document discusses the differences between distributing a media project with a large mainstream company like Warner Bros versus a smaller independent company like Warp. Key differences include budget limitations, style changes due to cultural differences, product availability depending on budget, and differences in project content due to varying age ratings and cultural references between British and American companies and audiences. After considering these factors, the group decided to distribute their project with Dimension Extreme, a US-based but UK-expanding independent distributor focused on their genre of horror.
Raj
Momentum Pictures is identified as a potential UK-based distributor for the film. As a lower-budget company that also distributes larger films, they could realistically handle distribution. The film has potential for international audiences beyond the UK as it involves detectives, a universally recognizable concept. If distribution is pursued, a company could handle promotions like billboards, TV, radio, and other ads. Self-promotion is also an option with a limited budget, using social media ads, word-of-mouth, business cards, leaflets, and posters.
Evaluation question 3
The document discusses potential media institutions that could distribute an independent arthouse film with a minimal budget. It analyzes Picturehouse, Universal Studios, 20th Century Fox, Film4, and StudioCanal. Film4 is identified as the ideal choice because it is vertically and horizontally integrated, has experience working with independent arthouse films, is British and therefore more likely to invest in a British film, and has strong connections with other organizations like BFI to help gain investment and market the film effectively through its channels.
Media timeline tv sponsorships
TV sponsorships began in the 1950s when companies like Kraft and Colgate sponsored entire programs to advertise their products. In the 1960s, programs moved to multiple short sponsors per break instead of one long-term sponsor. Tobacco advertising was banned in 1971 due to health concerns. In the 1980s, cartoons advertising toys became popular sponsors aimed at children. Modernly, declining TV viewership and the rise of streaming services like Netflix have diminished the effectiveness of TV sponsorships for younger audiences.
Institutional decisions
Our production company is called Clockwork Productions. We chose this name because it sounds established like other major studios while also being short and catchy. For our logo, we designed a stylized image of clockwork in an old-fashioned style to represent our company's focus on quality work.
We will distribute our film The Dare Game through Revolver, a British distributor that has successfully released other thriller films targeting our intended audience.
The primary source of funding for The Dare Game will be a grant from the British film industry lottery fund, which supports new filmmakers. This funding source is the most suitable and ensures our film can be produced and distributed as planned.
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Netflix Personal Branding #4
This deck is about how Netflix's famous show, The Stranger Things use marketing campaigns to create buzz around their show and increase audience engagement
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The document discusses distributing a media production called "Joel Beckford: On The Run" through a major distributor in order to maximize profits. It recommends distributing the film through 20th Century Fox because they do not have a spy franchise and this would give the production opportunity. Major distributors contribute to 95% of films shown and help independent films find global success. The document also recommends promoting the film through social media, releasing it worldwide simultaneously to reduce piracy, releasing the DVD later to drive people to theaters, showing it in IMAX, and releasing it on streaming services like Netflix after the theatrical run.
Tim the tiny horse
ChannelFlip is a UK-based company that specializes in producing and distributing online video content. They have in-house production studios and facilities. ChannelFlip produces various types of video content for brands and distributes it through their network of popular UK websites and platforms, guaranteeing millions of targeted views. They provide a full package production and distribution solution for a branded animated series based on the book character Tim the Tiny Horse, including 50 animated episodes, branding, distribution to online channels, mobile apps, and analytics for £230k. ChannelFlip was founded in 2007 and employs 25 people, having produced over 2500 videos with over 50 million views. They work with top celebrities and are leaders in developing and distributing branded video content.
Question 3 - Danny McGinn
This document discusses the differences between distributing a media project with a large mainstream company like Warner Bros versus a smaller independent company like Warp. Key differences include budget limitations, style changes due to cultural differences, product availability depending on budget, and differences in project content due to varying age ratings and cultural references between British and American companies and audiences. After considering these factors, the group decided to distribute their project with Dimension Extreme, a US-based but UK-expanding independent distributor focused on their genre of horror.
Raj
Momentum Pictures is identified as a potential UK-based distributor for the film. As a lower-budget company that also distributes larger films, they could realistically handle distribution. The film has potential for international audiences beyond the UK as it involves detectives, a universally recognizable concept. If distribution is pursued, a company could handle promotions like billboards, TV, radio, and other ads. Self-promotion is also an option with a limited budget, using social media ads, word-of-mouth, business cards, leaflets, and posters.
Evaluation question 3
The document discusses potential media institutions that could distribute an independent arthouse film with a minimal budget. It analyzes Picturehouse, Universal Studios, 20th Century Fox, Film4, and StudioCanal. Film4 is identified as the ideal choice because it is vertically and horizontally integrated, has experience working with independent arthouse films, is British and therefore more likely to invest in a British film, and has strong connections with other organizations like BFI to help gain investment and market the film effectively through its channels.
Media timeline tv sponsorships
TV sponsorships began in the 1950s when companies like Kraft and Colgate sponsored entire programs to advertise their products. In the 1960s, programs moved to multiple short sponsors per break instead of one long-term sponsor. Tobacco advertising was banned in 1971 due to health concerns. In the 1980s, cartoons advertising toys became popular sponsors aimed at children. Modernly, declining TV viewership and the rise of streaming services like Netflix have diminished the effectiveness of TV sponsorships for younger audiences.
Institutional decisions
Our production company is called Clockwork Productions. We chose this name because it sounds established like other major studios while also being short and catchy. For our logo, we designed a stylized image of clockwork in an old-fashioned style to represent our company's focus on quality work.
We will distribute our film The Dare Game through Revolver, a British distributor that has successfully released other thriller films targeting our intended audience.
The primary source of funding for The Dare Game will be a grant from the British film industry lottery fund, which supports new filmmakers. This funding source is the most suitable and ensures our film can be produced and distributed as planned.
Q3
Focus Features was considered as a distributor for the independent neo noir film "Red" because it distributes independent films. However, Focus Features only has 3.5% of the market share, so it may not be able to reach as wide an audience as other distributors. Additionally, the genres of films Focus Features has been most successful with in the past, such as Brokeback Mountain, do not match the genre of "Red", so Focus Features may not be interested in distributing a neo noir film.
Case study direct line
Direct Line launched an advertising campaign featuring the fictional character Winston Wolf from Pulp Fiction to promote their new proposition of fixing customer problems faster. The ads aired on television, radio, and print featuring Wolf stating he can solve insurance problems for customers. The campaign targeted homeowners aged 30-40 who would recognize Wolf and be interested in insurance. It was a successful campaign that creatively used a memorable celebrity to gain attention and present the company's benefits in a humorous yet clear way.
Direct line case study
- The Direct Line advertising campaign featured the fictional character Winston Wolf from Pulp Fiction to promote their new proposition of fixing customer problems faster and more efficiently.
- The ads showed Wolf solving people's insurance issues using Direct Line's offerings. This was meant to challenge other insurance companies and question if their policies could do the same.
- The campaign cost £40 million and was produced by Saatchi & Saatchi, featuring A-list celebrity Harvey Keitel as Winston Wolf. Its unique aspect was using a well-known character to advertise insurance.
Film Distribution
The document discusses film distribution and provides examples of both successful and unsuccessful distribution strategies. It explains that distribution is key to a film's success and involves negotiating deals with agencies to show the film in cinemas and on home video. A success story describes how Lionsgate's distribution of The Hunger Games propelled it to major studio status. A failure story outlines how a last-minute change to a one-day cinema release for Iron Sky hurt its earnings potential.
Evaluation question 3
Warp Films would likely distribute the media product. They specialize in social realism films and are based in the UK. Film 4 Productions would be a suitable production company as they have experience with the genre and have worked with Warp Films previously on successful films. The film would be released independently with a focus on social media and word-of-mouth marketing to attract audiences due to the low budget. Cinemas may screen it if popularity increases.
Evaluation question 3
Warp Films would likely distribute the media product. They specialize in social realism films and are based in the UK. Film 4 Productions would be a suitable production company as they have experience with the genre and have worked with Warp Films previously on successful projects. The film would be released independently with a focus on word-of-mouth and social media marketing due to the low budget. Screenings would be in select UK cinemas initially and expanded based on popularity.
Media CW - Institutions
The document discusses two potential film distribution companies - Warner Bros and Momentum Pictures. Warner Bros is a large, vertically and horizontally integrated company that has been in business for over 100 years and distributes films to major cinemas as well as its own theaters. Momentum Pictures is a smaller, more local UK independent distributor that releases around 20 films per year in theaters. The document concludes that Momentum Pictures would be a more realistic choice for a small production company due to its local presence.
Distribution
The document discusses potential online streaming distributors for a film. It analyzes Netflix as an option, noting that Netflix has over 75 million subscribers and distributes both blockbuster and independent films at a lower cost than physical distribution. Releasing the film on Netflix would allow it to be accessed through gaming consoles in addition to computers and mobile devices. YouTube Red is also discussed as a distribution option, as it provides access to films and shows across many platforms for its paying subscribers, potentially widening the film's audience through mobile viewing.
Institutions
We chose Pathe as our distributor because it is a mini major film company appropriate for our mid-sized budget film. Pathe has distributed successful films like Slumdog Millionaire and Selma. They also have actors like Idris Elba and Naomie Harris that could star in our film. We aim to do synergistic promotions through a musical artist like Adele who did the soundtrack for Skyfall, as Naomie Harris has worked with both Pathe and on Skyfall. Keeping our production and distribution companies the same (Pathe) will reduce costs compared to using separate companies, although larger studios could generate more profits. We will release the film in cinemas, then TV channels like the BBC
What kind of media institution might distribute your media product and why?
This document discusses potential media institutions that could distribute a low-budget independent UK film called "The Echoing." It analyzes several options, including independent UK distributors like Optimum Releasing and Revolver Entertainment, as well as larger studios. It determines that Optimum Releasing or Revolver Entertainment would be the most suitable choices, as they specialize in independent films and UK-only distribution, which matches the film's limited scope and budget. Bigger studios aiming for worldwide tentpole releases are deemed unsuitable due to their higher costs and ambitions beyond the film's means.
Sample Online & Mobile Marketing Campaigns
The document provides an overview of the author's experience as Director of Digital Marketing for Sony Pictures in the UK. It describes launching over 100 websites and increasing traffic by 52% in 10 weeks. It also discusses developing email and SMS marketing campaigns, online promotions, and working with third parties on marketing initiatives. Examples are provided of specific website campaigns created for movies like The Da Vinci Code, Spider-Man 3, and When A Stranger Calls.
Exhibition- AS Exam Research Task
The BFI in London is categorized as a mini-major cinema institution in the UK, with 6 auditoriums showing films. Approximately 70% of films shown are independent productions from Europe distributed through festivals. While the BFI provides exposure for independent films, the smaller audience reached may not be financially beneficial compared to large conglomerate distributors. However, the BFI's focus on supporting independent cinema aligns with its non-profitable educational mission.
What kind of media institution might distribute your
This document discusses potential film distributors for a supernatural horror film called 3:17AM produced by an independent UK film company called TC Productions. It analyzes that an art house release of around 20 prints to cinemas would be suitable given the small budget. Potential distributors discussed are Microwave Film, StudioCanal UK, and Warp X. Warp X is concluded to be the most suitable option as it focuses on low-budget films from new directors, allowing TC Productions to get noticed as an independent company on a modest budget.
Evaluation question 3
The document discusses the distribution and production companies used for a low budget thriller film. For distribution, the filmmakers created their own company called THOR Distribution due to copyright issues and the low budget. For production, they used Candi Studios, a smaller independent company funded by the city, as they were pleased to collaborate on the low budget film. These two companies were best suited for the low budget thriller. The film was given a cinematic release at The Screen in Angel, Islington and will have a 250 DVD release alongside an internet release on Vimeo.
Films
The document discusses various options for distributing a low-budget British crime thriller film called "Hunted" created by the author. For cinema distribution, Working Title would be a good fit as they focus on lower budget films. For TV distribution, the BBC would be suitable as it aims to develop British talent and focuses on British films. For social media distribution, YouTube would be best since it reaches the target 18-34 demographic well. DVD distribution is also considered but profit may be harder than distributing through a company.
Question 3
The document discusses options for production, distribution, and marketing of a film. For production, the BBC is proposed as a suitable local and cost-effective option compared to larger companies. Independent cinemas or hybrid distribution combining DVD/download sales are identified as affordable distribution approaches, though the latter would reach fewer viewers. Free marketing techniques mentioned include trailers to generate interest and low-cost print advertising through posters and magazines.
Distribution
The document discusses several film distribution companies and assesses their suitability for distributing an independent horror film of low budget. It is concluded that Left Film Distributor would be most likely to distribute the film, as they specialize in independent horror films for a UK audience, and support independent filmmakers despite having a limited budget. Warner Bros and Film4 Productions are also discussed but considered less suitable due to the former focusing on larger budget films and the latter having cut costs significantly in recent years.
distribution
The film is a low-budget British film that will be digitally distributed by Altitude, an independent British film distribution company, because they have experience distributing similar films. Distribution of British films is difficult compared to Hollywood films due to Hollywood's larger budgets and fame. The film will be distributed online through Netflix, Amazon Prime, and video on demand to reach a worldwide audience and make money without a cinema release, as advertising will be done through social media pages.
What kind of media institution might distribute your media product and why?
1) The document discusses choosing a film distributor and settling on Lionsgate. It analyzes genres like teen drama that Lionsgate has successfully distributed.
2) Research on similar teen films' budgets showed ranges from $7-70 million, so the proposed budget was estimated at £20 million.
3) Lionsgate was selected as the distributor because they have experience with the teen drama genre and could provide large financial backing for production and global release of the film across cinemas, television, and streaming platforms like Netflix.
existing campaign
The go compare advertising campaign aimed to get people to sign up to their car insurance comparison website. It did this through an extremely catchy jingle sung by the "singing man" character, Gio Compario, which helped the company name get stuck in people's heads. Though the advert only mentioned car insurance briefly, the jingle was memorable enough that viewers would understand what the company was advertising. The campaign was successful in raising go compare's sales significantly after the advert was released. However, the advert was also voted the most annoying of 2010 due to its repetitiveness over time.
Question 3
The document discusses potential distribution options for a low-budget British crime thriller film made by a student filmmaker. It suggests that Film4 or Entertainment Film Distributors would be suitable UK-based distribution companies given their experience with similar niche films. It also proposes that Cinema City cinemas would be a good exhibition partner as they target student and older audiences through clubs that would appeal to the film's intended demographic. Digital technologies like social media and YouTube could also help in distributing the film to younger audiences. The main difficulties identified are the filmmaker's inexperience, lack of recognition, and the low budget nature of the production.
Q5 final
This document discusses various narrative and technical techniques that could be used to engage an audience in a film opening sequence. It begins by discussing narrative techniques like disequilibrium, binary opposites, flashbacks, and cliffhangers that could attract viewers. It then covers how characters could engage audiences through representation, body language, facial expressions, and character types. Next, it discusses how technical elements like camerawork, sound, lighting, and editing could attract viewers. It concludes by mentioning how intertextual references to other films could also engage audiences.
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Q3
Focus Features was considered as a distributor for the independent neo noir film "Red" because it distributes independent films. However, Focus Features only has 3.5% of the market share, so it may not be able to reach as wide an audience as other distributors. Additionally, the genres of films Focus Features has been most successful with in the past, such as Brokeback Mountain, do not match the genre of "Red", so Focus Features may not be interested in distributing a neo noir film.
Case study direct line
Direct Line launched an advertising campaign featuring the fictional character Winston Wolf from Pulp Fiction to promote their new proposition of fixing customer problems faster. The ads aired on television, radio, and print featuring Wolf stating he can solve insurance problems for customers. The campaign targeted homeowners aged 30-40 who would recognize Wolf and be interested in insurance. It was a successful campaign that creatively used a memorable celebrity to gain attention and present the company's benefits in a humorous yet clear way.
Direct line case study
- The Direct Line advertising campaign featured the fictional character Winston Wolf from Pulp Fiction to promote their new proposition of fixing customer problems faster and more efficiently.
- The ads showed Wolf solving people's insurance issues using Direct Line's offerings. This was meant to challenge other insurance companies and question if their policies could do the same.
- The campaign cost £40 million and was produced by Saatchi & Saatchi, featuring A-list celebrity Harvey Keitel as Winston Wolf. Its unique aspect was using a well-known character to advertise insurance.
Film Distribution
The document discusses film distribution and provides examples of both successful and unsuccessful distribution strategies. It explains that distribution is key to a film's success and involves negotiating deals with agencies to show the film in cinemas and on home video. A success story describes how Lionsgate's distribution of The Hunger Games propelled it to major studio status. A failure story outlines how a last-minute change to a one-day cinema release for Iron Sky hurt its earnings potential.
Evaluation question 3
Warp Films would likely distribute the media product. They specialize in social realism films and are based in the UK. Film 4 Productions would be a suitable production company as they have experience with the genre and have worked with Warp Films previously on successful films. The film would be released independently with a focus on social media and word-of-mouth marketing to attract audiences due to the low budget. Cinemas may screen it if popularity increases.
Evaluation question 3
Warp Films would likely distribute the media product. They specialize in social realism films and are based in the UK. Film 4 Productions would be a suitable production company as they have experience with the genre and have worked with Warp Films previously on successful projects. The film would be released independently with a focus on word-of-mouth and social media marketing due to the low budget. Screenings would be in select UK cinemas initially and expanded based on popularity.
Media CW - Institutions
The document discusses two potential film distribution companies - Warner Bros and Momentum Pictures. Warner Bros is a large, vertically and horizontally integrated company that has been in business for over 100 years and distributes films to major cinemas as well as its own theaters. Momentum Pictures is a smaller, more local UK independent distributor that releases around 20 films per year in theaters. The document concludes that Momentum Pictures would be a more realistic choice for a small production company due to its local presence.
Distribution
The document discusses potential online streaming distributors for a film. It analyzes Netflix as an option, noting that Netflix has over 75 million subscribers and distributes both blockbuster and independent films at a lower cost than physical distribution. Releasing the film on Netflix would allow it to be accessed through gaming consoles in addition to computers and mobile devices. YouTube Red is also discussed as a distribution option, as it provides access to films and shows across many platforms for its paying subscribers, potentially widening the film's audience through mobile viewing.
Institutions
We chose Pathe as our distributor because it is a mini major film company appropriate for our mid-sized budget film. Pathe has distributed successful films like Slumdog Millionaire and Selma. They also have actors like Idris Elba and Naomie Harris that could star in our film. We aim to do synergistic promotions through a musical artist like Adele who did the soundtrack for Skyfall, as Naomie Harris has worked with both Pathe and on Skyfall. Keeping our production and distribution companies the same (Pathe) will reduce costs compared to using separate companies, although larger studios could generate more profits. We will release the film in cinemas, then TV channels like the BBC
What kind of media institution might distribute your media product and why?
This document discusses potential media institutions that could distribute a low-budget independent UK film called "The Echoing." It analyzes several options, including independent UK distributors like Optimum Releasing and Revolver Entertainment, as well as larger studios. It determines that Optimum Releasing or Revolver Entertainment would be the most suitable choices, as they specialize in independent films and UK-only distribution, which matches the film's limited scope and budget. Bigger studios aiming for worldwide tentpole releases are deemed unsuitable due to their higher costs and ambitions beyond the film's means.
Sample Online & Mobile Marketing Campaigns
The document provides an overview of the author's experience as Director of Digital Marketing for Sony Pictures in the UK. It describes launching over 100 websites and increasing traffic by 52% in 10 weeks. It also discusses developing email and SMS marketing campaigns, online promotions, and working with third parties on marketing initiatives. Examples are provided of specific website campaigns created for movies like The Da Vinci Code, Spider-Man 3, and When A Stranger Calls.
Exhibition- AS Exam Research Task
The BFI in London is categorized as a mini-major cinema institution in the UK, with 6 auditoriums showing films. Approximately 70% of films shown are independent productions from Europe distributed through festivals. While the BFI provides exposure for independent films, the smaller audience reached may not be financially beneficial compared to large conglomerate distributors. However, the BFI's focus on supporting independent cinema aligns with its non-profitable educational mission.
What kind of media institution might distribute your
This document discusses potential film distributors for a supernatural horror film called 3:17AM produced by an independent UK film company called TC Productions. It analyzes that an art house release of around 20 prints to cinemas would be suitable given the small budget. Potential distributors discussed are Microwave Film, StudioCanal UK, and Warp X. Warp X is concluded to be the most suitable option as it focuses on low-budget films from new directors, allowing TC Productions to get noticed as an independent company on a modest budget.
Evaluation question 3
The document discusses the distribution and production companies used for a low budget thriller film. For distribution, the filmmakers created their own company called THOR Distribution due to copyright issues and the low budget. For production, they used Candi Studios, a smaller independent company funded by the city, as they were pleased to collaborate on the low budget film. These two companies were best suited for the low budget thriller. The film was given a cinematic release at The Screen in Angel, Islington and will have a 250 DVD release alongside an internet release on Vimeo.
Films
The document discusses various options for distributing a low-budget British crime thriller film called "Hunted" created by the author. For cinema distribution, Working Title would be a good fit as they focus on lower budget films. For TV distribution, the BBC would be suitable as it aims to develop British talent and focuses on British films. For social media distribution, YouTube would be best since it reaches the target 18-34 demographic well. DVD distribution is also considered but profit may be harder than distributing through a company.
Question 3
The document discusses options for production, distribution, and marketing of a film. For production, the BBC is proposed as a suitable local and cost-effective option compared to larger companies. Independent cinemas or hybrid distribution combining DVD/download sales are identified as affordable distribution approaches, though the latter would reach fewer viewers. Free marketing techniques mentioned include trailers to generate interest and low-cost print advertising through posters and magazines.
Distribution
The document discusses several film distribution companies and assesses their suitability for distributing an independent horror film of low budget. It is concluded that Left Film Distributor would be most likely to distribute the film, as they specialize in independent horror films for a UK audience, and support independent filmmakers despite having a limited budget. Warner Bros and Film4 Productions are also discussed but considered less suitable due to the former focusing on larger budget films and the latter having cut costs significantly in recent years.
distribution
The film is a low-budget British film that will be digitally distributed by Altitude, an independent British film distribution company, because they have experience distributing similar films. Distribution of British films is difficult compared to Hollywood films due to Hollywood's larger budgets and fame. The film will be distributed online through Netflix, Amazon Prime, and video on demand to reach a worldwide audience and make money without a cinema release, as advertising will be done through social media pages.
What kind of media institution might distribute your media product and why?
1) The document discusses choosing a film distributor and settling on Lionsgate. It analyzes genres like teen drama that Lionsgate has successfully distributed.
2) Research on similar teen films' budgets showed ranges from $7-70 million, so the proposed budget was estimated at £20 million.
3) Lionsgate was selected as the distributor because they have experience with the teen drama genre and could provide large financial backing for production and global release of the film across cinemas, television, and streaming platforms like Netflix.
existing campaign
The go compare advertising campaign aimed to get people to sign up to their car insurance comparison website. It did this through an extremely catchy jingle sung by the "singing man" character, Gio Compario, which helped the company name get stuck in people's heads. Though the advert only mentioned car insurance briefly, the jingle was memorable enough that viewers would understand what the company was advertising. The campaign was successful in raising go compare's sales significantly after the advert was released. However, the advert was also voted the most annoying of 2010 due to its repetitiveness over time.
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What kind of media institution might distribute your media product and why?
What kind of media institution might distribute your media product and why?
What kind of media institution might distribute your
What kind of media institution might distribute your
What kind of media institution might distribute your media product and why?
What kind of media institution might distribute your media product and why?
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Question 3
The document discusses potential distribution options for a low-budget British crime thriller film made by a student filmmaker. It suggests that Film4 or Entertainment Film Distributors would be suitable UK-based distribution companies given their experience with similar niche films. It also proposes that Cinema City cinemas would be a good exhibition partner as they target student and older audiences through clubs that would appeal to the film's intended demographic. Digital technologies like social media and YouTube could also help in distributing the film to younger audiences. The main difficulties identified are the filmmaker's inexperience, lack of recognition, and the low budget nature of the production.
Q5 final
This document discusses various narrative and technical techniques that could be used to engage an audience in a film opening sequence. It begins by discussing narrative techniques like disequilibrium, binary opposites, flashbacks, and cliffhangers that could attract viewers. It then covers how characters could engage audiences through representation, body language, facial expressions, and character types. Next, it discusses how technical elements like camerawork, sound, lighting, and editing could attract viewers. It concludes by mentioning how intertextual references to other films could also engage audiences.
Question 2
Within the thriller opening, the document represents several social groups through common stereotypes:
1) It portrays men as always fighting for dominance and leadership, using violence to achieve supremacy. This is shown through a confrontation between two main male characters.
2) It excludes female characters to focus solely on the male protagonists and adhere to the genre stereotype of male leads.
3) It depicts teenagers as independent, disconnected from others, and rebellious. This is conveyed through isolating one character on screen and using dark, ominous lighting in scenes.
4) It briefly touches on middle-class people as hard-working and self-reliant through one character's actions.
Q7
The document provides a reflection on improvements made from a preliminary task to the full product.
In the preliminary task, the camerawork was simple with repetitive mid shots and a basic conversational style. For the full product, the filmmakers improved their camerawork by using a variety of shots including establishing shots to set the scene and close ups to show emotion.
Lighting also improved, building on the low key lighting used preliminarily by additionally incorporating diegetic lighting from candles to further the aesthetic and professionalism.
Editing progressed from a simple shot reverse shot in the preliminary task to a more varied edit in the full product using advanced techniques like color blending and flash cuts to retain continuity and create tension.
Q6
The document discusses technologies used in the production and post-production of a student thriller film. Blogging sites and the internet were used for research and planning to find sources on film techniques and conventions. A DSLR camera and external microphone were used in production to capture high quality footage and sound. Editing software like Premiere Pro and iMovie were used in post-production to add transitions, edit sound and color, and enhance the film with credits and text. Overall the technologies allowed for in-depth research, professional quality production, and technical refinement in post to create an engaging thriller film.
Question 1
The document summarizes how the opening sequence of a thriller film uses conventions from the thriller genre. It discusses elements like location, costumes, characters, lighting, sound, camera work, composition, narrative structure, titles, and editing. The sequence aims to establish tension, uncertainty, fear, and a sense of being isolated or exposed through its use of conventions commonly seen in thriller films like Batman and Skyfall.
Question 5
The document discusses how to attract and engage audiences for a thriller opening sequence. It describes using technical elements like camerawork, lighting, sound, and editing to create tension, fear, and disorientation. Specific techniques mentioned include a home video-style point of view shot at the beginning to intrigue audiences, close-ups during flashbacks to show emotion, low lighting to create an unsettling mood, and fast cuts during flashbacks to convey uncertainty. Character-based elements like depicting independence and rebellion that teenagers can relate to are also discussed. Overall, the document aims to attract audiences by using common thriller conventions and tropes that excite audiences and make them want to continue watching to see how the themes of danger, crime, and
Q5 (3)
This document discusses various narrative techniques used in a film opening to engage the audience. It describes using disequilibrium by showing the protagonist Josh Masterson's vulnerability. Flashbacks are used to provide backstory and characterize Masterson. A cliffhanger ending is used to entice viewers to continue watching. Suspense and fear are created through technical elements like underscores. Characterization of the protagonist and antagonist rely on stereotypes but also challenge them. Body language and costuming are used to further develop the characters. Representation of the characters aims to provide relatability for a young audience.
Question 3
PictureHouse would be the most appropriate media institution to distribute the filmmakers' independent thriller film. PictureHouse specializes in distributing non-mainstream, independent films in the UK market, which matches the niche style of the filmmakers' project. Previous films distributed by PictureHouse, like The Perks of Being a Wallflower and The Lobster, have been alternative yet successful, making PictureHouse a suitable choice. Exhibiting the film at CinemaCity, which is owned by PictureHouse, would reach the intended arthouse audience.
Shooting schedule 2
The document outlines a shooting schedule for a production company. It details that the location will be Park Lane in Norwich on February 22nd from 16:30-18:15. Arthur Vaughan-Myhill will be the only actor required, wearing casual clothes, and props will include a bible, candles, and a phone. The crew will consist of the document's author and Mattie Goddard operating the camera and directing, using a DSLR camera, tripod, microphone, and lighting to film shot numbers 10 as outlined in storyboards.
Shooting schedule 1
The production company will film at Park Lane in Norwich on January 18th from 4-6:30pm. They require actors Arthur Myhill and Annie Floyd, who will wear casual clothes and a coat, respectively. The crew will consist of the director, camera operator, and the two actors. They will use a DSLR camera, microphone, and tripod to film shot number 21, as outlined in the storyboards, with no need for transportation beyond walking.
Evalutaion q1
The media product, Ascendancy, is a psychological thriller film that both uses conventions from and challenges conventions of real thriller films. It takes inspiration from films like American Psycho for the antagonist's smart costume, The Shining for filming an important scene in a bathroom, and Kill List for including a cult symbol prop. While some elements conform to thriller conventions, other choices diverge, such as using low-key lighting in the style of film noir rather than typical thriller lighting. The film includes a vulnerable female character and psychopathic male character, as is common in thrillers. An opening tracking shot is used to build suspense, as in Children of Men.
Question 7
The document discusses the progression from the author's preliminary task to their full thriller opening sequence. They felt they learned to use sound, lighting, editing, and camerawork more effectively to create tension, portray emotions, and conform to genre conventions. Specifically, they introduced background noise and emphasized diegetic sounds to create an eerie atmosphere. They used chiaroscuro lighting to generate suspense. Their editing in the thriller created tension through fast cuts and overlays, whereas the preliminary task focused on smooth continuity. Camera angles in the thriller projected deeper meanings about characters rather than just showing dialogue. Overall, the thriller opening provided more detail and meaning to the audience through its improved use of these film techniques.
Question 6
The document discusses the technologies used in the production and post-production of a thriller film. A Panasonic LZ30 camera was used to film the first half while a Canon Legria HFR26 was used for the second half outdoors scenes. Premiere Pro was used for editing and effects like overlays for flashbacks. Sound effects like white noise were added to create tension. Technology helped with research through accessing clips on YouTube and information online, and with planning through using digital cameras to choose locations and test lighting and keeping the group communicated through phone apps.
Question 1
The document analyzes how the filmmaker's thriller opening sequence uses and develops conventions of the thriller genre. It discusses elements like location, costumes, characters, lighting, sound, camera work, composition, narrative structure, titles, and editing. For each element, it provides examples from existing thriller films to illustrate how the techniques conform to thriller conventions, such as using darkness and isolation to set the tone, manipulating characters' appearances and behaviors to establish control and vulnerability, and employing fast cuts and close-ups to build tension and emotion.
Location
The document discusses plans to shoot a thriller film primarily in the writer's house due to its spatial elements that conform to the genre. Key scenes include an opening shot of the protagonist walking up the stairs and through an archway to signify the beginning of his journey. The bathroom scene will be shot to allow different camera angles and establish characters and plot, including a mirror shot of the protagonist washing his hands. An outdoor meeting scene along a wide road provides opportunities for various shot types. The climax will be filmed in a bedroom at the end of the hallway, keeping the background and composition simple to focus on the protagonist's emotions and realization.
Media
Ascendancy is a game developed by Fin Todd and Prodot. It is a competitive multiplayer online battle arena game where players control characters with unique abilities to battle against other players. The goal is to work as a team to destroy the enemy base before they destroy yours through fighting, collecting resources, and building structures.
Q 6
The document discusses the technologies used in the production and post-production of a thriller film. A DSLR camera and Rode video mic were used for filming to allow for portable high quality video and audio recording. A tripod was used to steady shots. Indoor lighting was achieved creatively using lamps and candlelight. The film was edited in iMovie using fades between shots and adjusting clip speeds to fit the time allowance and build tension.
Q5
This document discusses how the film attracts and engages its audience through various techniques. It uses flashbacks and a disequilibrium in the narrative to raise questions for the audience. It ends on a cliffhanger revealing the antagonist's face briefly to create intrigue. Technical elements like low-key lighting, diegetic sound, and fast editing are used to draw focus and create suspense. Intertextual references to films like Inception and The Dark Knight are meant to appeal to the target audience. The audience is positioned in both the protagonist and antagonist's perspectives to allow them to choose sides and feel engaged.
Thriller opening-script
A man named Joe is kidnapped and tied to a chair in an unknown location. When his hood is removed, Harry questions him aggressively about why he is there. Meanwhile, Ben's character demands to know when Joe went missing and where he is being held. Joe pleads with Harry that a mistake has been made and things were never meant to go this far, but Harry insists it's too late and punches Joe, knocking him to the floor.
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Similar to Q3
What media institution would distribute my media product?
A film distributor is responsible for marketing and distributing a film. The document discusses options for distributing an independent low-budget film production. Focus Features and Picturehouse, which distribute many small, successful films, are identified as potentially good options given their experience with similar films and lower budgets. Online streaming services like Netflix could also be a cost-effective way to distribute the film and reach the target audience, though cinemas would be more expensive.
Evaluation question three
Cloud Eight Films would be a good choice to distribute the filmmaker's opening sequence because:
1) They are the filmmaker's production company so they know the film well and understand the vision trying to be achieved.
2) They have experience distributing similar low-budget, gritty British films that would appeal to the target 20-40 year old audience.
3) While they don't have experience with thrillers specifically, they would enjoy the challenge and promoting the film to a wide audience. Their past experience working with larger distributors could also help provide a well-rounded distribution strategy.
Evaluation question three
This document considers options for distributing a new thriller film. It discusses the advantages and disadvantages of using large Hollywood studios or independent film companies. While studios offer name recognition and distribution networks, they demand a large share of profits and may not appreciate the film's identity. Independent UK company Warp Films is proposed as a good choice since it has successfully distributed identity-focused films before and would preserve the thriller's British character while still gaining cinema exposure. Overall Warp Films is judged to best balance the risks and rewards of distribution.
Evaluation question 3
Warner Brothers would be an ideal company to distribute the film "anonymous" due to their successful track record distributing thriller and action films. They are one of the major film studios in Hollywood and produce and distribute around 18-24 films per year. The film would be marketed using both traditional (posters, billboards) and viral digital strategies (social media, online forums). The marketing campaign would begin with reveal trailers released 7 months before the film's cinema release to generate buzz online. The film would be first released in cinemas, then on DVD 4 months later, and finally made available on streaming platforms like Netflix and demand services provided by cable companies. Additional content like merchandise, soundtrack, and behind-the-scenes
Question 3
The document discusses potential media institutions that could distribute a low-budget thriller film called "The Unseeable" aimed at a young audience demographic. It considers both mainstream cinema chains like Odeon and independent cinemas like Cinema City. Cinema City is identified as a potential option given its willingness to showcase independent, small productions and its educational initiatives for young filmmakers. Digital distribution platforms like Netflix and YouTube that could reach a wide audience are also mentioned. A UK-based film company like the British Film Institute that supports new filmmakers might be suited to package the film.
Media task 3 bbbb
The production company is responsible for funding and creating the film. To release the film publicly, the production company must partner with a distribution company. The document discusses using a nonprofit short film distributor like Cinereach as it is suited for low-budget short films. Film festivals are also an option but are usually for feature films with large audiences. Modern distribution options include streaming sites like Netflix and digital downloads from iTunes. The film aims to appeal globally through relatable relationships and horror appealing to those who enjoy being scared. The release strategy is to present the film in cinemas, DVD, and digital download with a campaign targeting the intended audience. Major film distributors are listed like Paramount, DreamWorks, Columbia, 20
Media task 3 bbbb
The production company is responsible for funding and creating the film. To release the film publicly, the production company must partner with a distribution company. The document discusses using a nonprofit short film distributor like Cinereach as it is suited for low-budget short films. Film festivals are also an option but are usually for feature films with large audiences. Modern distribution options include streaming sites like Netflix and digital downloads from iTunes. The film aims to appeal globally through relatable relationships and horror appealing to those who enjoy being scared. The release strategy is to present the film in cinemas, DVD, and digital download once production is finished with a campaign targeting the right audience. Major film distributors are listed like Paramount, DreamWorks
Evaluation question 3
The document discusses potential media institutions and distribution channels for a zombie horror film made by youth filmmakers. It considers applying to the First Light youth film funding scheme for up to £30,000 in funds. It also discusses potential distribution by a Hollywood studio, television networks by selling rights, arthouse cinemas, or as an internet-only release. Ultimately, it concludes the film would be best released in cinemas initially to target mainstream audiences, then on DVD, following conventions of popular zombie genres.
Task 3 evaluation
A distributor represents and advertises films globally to sell them to television networks, airlines, and other companies seeking short films. The filmmakers' product would mostly appeal to UK audiences as the reporter introduces the story in English. Small British film distributors use their websites, social media, downloads, and recommendations to share films. Scream Productions would be interested as the film is a thriller genre. The filmmakers considered Rogue Pictures and 20th Century Fox but chose lower-budget TME Productions due to their experience with similar films. National lottery funding was sought as it supports lower budget films. A low budget film has little studio funding, inexperienced filmmakers, difficulties marketing, and lack of resources.
Task 3 evaluation
A distributor represents and advertises films globally to sell them to television networks, airlines, and other companies seeking short films. The film will mostly appeal to UK audiences as the reporter introduces the story in English. Small British film distributors use their company websites, social media, downloads, and recommendations to distribute lower budget films. Scream Productions would be interested in the film as they produce thrillers and horror films. TME Productions was ultimately chosen over Rogue Pictures or 20th Century Fox for their experience with lower budget films and lower costs. The filmmakers wanted the film to be funded by the national lottery which supports lower budget films. A low budget film has little funding from major studios and disadvantages include difficulty advertising and lack
Task 3
Twentieth Century Fox would be the ideal media institution to distribute our psychological thriller film. As a major Hollywood studio, Twentieth Century Fox has worldwide reach and experience distributing a wide variety of thriller genres. They are lacking in psychological thrillers, so our film could expand their catalog. Alternatively, their indie division Fox Searchlight Pictures specializes in independent and British films like ours and would help reach international audiences.
Number 3
Twentieth Century Fox would be the ideal media institution to distribute our psychological thriller film. As a major Hollywood studio, Twentieth Century Fox has worldwide reach and experience distributing a wide variety of thriller genres. They are lacking in psychological thrillers, so our film could expand their catalog. Alternatively, their indie division Fox Searchlight Pictures specializes in independent and British films like ours and would provide access to both UK and international audiences.
Task 3
Our film would be best distributed by Twentieth Century Fox, a major American production and distribution company known for thriller films like Star Wars, Alien, and Die Hard. As a large international company, Twentieth Century Fox could distribute our film worldwide to both American and UK audiences. Even if our film does not fit with their main productions, their subsidiary Fox Searchlight Pictures focuses on independent and British films like ours. Distributing with Twentieth Century Fox would help expand their thriller catalog and reach a wider audience for our film.
Distribution companies
Distribution companies are responsible for making films available to audiences through marketing strategies, release dates, and exhibition methods. They determine whether a film is shown in movie theaters, on television, or through personal home viewing. Some potential UK distribution companies that may be interested in an independent, low-budget thriller film include New Line Cinema, Kaleidoscope, and Warp Films due to their experience distributing similar genre films. While the film only contains British actors, the thriller genre has universal appeal. An effective marketing strategy would utilize social media platforms as well as traditional television and billboard advertisements. The film could target both a UK and global audience with an initial cinema release followed by home video. Self-distribution provides full control but is very time
Film Studio Research A2 Media
This presentation was made for my A2 media coursework. In this task, I looked at film studio's, what make them successful and the differences between independent film companies and conglomerates.
What kind of media institutions... 2
Lionsgate Films would be the best distributor for a film noir. As the most successful mini-major film studio with a market share of just under $2.9 billion, Lionsgate is known for distributing "dark" films that appeal to film noir audiences. It also takes risks on lower budget films that can gain popularity through word of mouth, as required by the low budget nature and character-driven narratives of film noirs.
Independent film company
Warp Films is an independent British film company that struggles to compete with large conglomerate studios like Disney due to a massive budget gap. For example, the budget for Disney's Pirates of the Caribbean was $300 million, compared to just £1.5 million for Warp Film's 2007 movie This is England. New technologies like HD filming and digital distribution have helped Warp promote and distribute films at a lower cost. However, conglomerates have more resources to combat piracy and reach a much broader audience with big-budget blockbusters aimed at all ages.
British Independent Film Companies - Warp Films
Here are some key differences in the production processes and technical specifications between an independent British film like 'This is England' and a major Hollywood blockbuster:
- Budget: 'This is England' had a much smaller budget of £1.5 million compared to tens or hundreds of millions for a blockbuster. This impacts the scale and scope of production.
- Crew/Cast: A blockbuster would have a much larger crew and be able to afford A-list Hollywood stars. 'This is England' likely had a smaller, independent crew and cast unknown actors.
- Technology: A blockbuster would utilize the best and latest cameras, lenses, film/digital formats for high production values. 'This is England' probably used
Media Q3
This document discusses potential media institutions that could distribute an independent film. It notes that the film could be crowd-funded like the film "The Age of Stupid". It also discusses how web 2.0 has changed film distribution by allowing independent films to compete with Hollywood. Potential distributors mentioned include art house cinemas, film festivals, and smaller independent distributors that could be found at festivals. Mainstream distributors and multiplex cinemas are seen as unlikely due to the independent and niche nature of the film.
Question 3
The document discusses potential distribution methods for a British thriller film with a low initial budget. It considers uploading scenes to YouTube to generate early publicity at low cost. Independent British film companies like the BFI and Microwave Scheme could provide funding and help the film reach its target audience while maintaining its identity. While larger studios like Paramount could ensure wider access, they may demand changes that affect the film's identity or claim a large share of profits. The best option is an independent UK company like Working Title, or generating buzz through film festivals to attract interest from potential distributors.
Similar to Q3 (20)
What media institution would distribute my media product?
What media institution would distribute my media product?
Q3
- 1. Q3: What kindof mediainstitutionmightdistributeyourmediaproductandwhy? Our thriller,‘Torpidity’,isanindependentfilmaimedata niche market.Withthisin mind,we wouldoptfora smallerdistributioncompanywhoare successful atdistributionforsmall budgetfilms. Takingthisintoconsideration,Iwouldconsidertwodistributioncompanies,the firstof these companies bringFilm4. Film4isrenouncedfordistributingsmall,independentfilms.Film4hasdistributedthe film‘F’,whichisalowbudget film,(around£150,000) Britishfilmwhichismade byan independentfilmmade by BlackRobe, but distributedbyFilm4.Thisisexactlythe kindof distributionwe wantourfilmtohave.Another filmdistributedbyFilm4whichmatchesthe genre of ourfilmis‘Children of the Corn’,whichisa lowbudgetfilmdistributedbyFilm4.Anotherfactorof choosingFilm4isthe synergyithaswith the TV Channel.Thiswould produce more revenue forourthrillerandallow ittoget distributed to a largeraudience,thusincreasingthe moneywe wouldmake fromthe thriller.The othercompanywhichwe wouldconsiderPicturehouse EntertainmentPictures.Picturehouse are acompanywhodistribute small, independentBritishfilmsanddoitextremelywell.Whenyouconsidersmall documentariessuchas Ronaldo,were distributedonalimitedrelease butdue tohighdemand, got distributedonamore global scale.Theyspecialise innon-mainstreamfilms,whichof course appliestoourthrillerfilm. Film4isa companywhichwascreatedin1998 byChannel FourTelevisionCompanyinthe hope of expandingtheir channel tothe filmindustry.Theyworkatdistributingfilmsthroughbothtelevision,ontheirchannel,whichcreates a synergythat hasseenfilmssuchas The Inbetweeners become amassive bigscreenhit. However,theyalsospecialiseinthe distributionof Britishfilmssuchas‘F’ anddue toour filmbeingBritishandnon-mainstream, Film4‘skeyethosagreeswiththe aspectsof our filmwhichmeanstheyare a viable optiontodistributeourfilm.Notonlythis,the synergy of Channel 4and All 4 allowsusto exploitthe BritishtelevisionmarketthroughChannel 4 but alsoensuringourfilmisavailabletothe constantlygrowingmarketof VoD,whichAll4 allowsusto do.All these factorsmake Film4a credible candidate todistribute ourfilm, and I thinkourfilmwouldbe incrediblyattractive tothemdue tothe independentBritish marketwe are targetingwithourfilm. Picturehouse Entertainmentisthe “distributingarm”of Picturehouse’scompany.Picturehouse aimtodistribute small,independentfilmswhooperate onasmall budgetandoften,theyare filmstargetedata niche market. Bearingthisinmind,our filmwasproducedona shoestringbudgetandwas independentlymade byaproductioncompanywhoare unknown. Picturehouse Entertainmentare renouncedfordistributingsmall,niche films but doingitina successful waywhichmake profit;ultimatelythe aim.Not onlythis,butthe amount of cinemasownedacrossthe UnitedKingdom wouldallowforusto aimat a niche marketacross the country,inNorwich, the place in whichourproduction companyisbased,Picturehouseowned CinemaCityisinthe heart of the City. CinemaCityisownedbyPicturehouseandisthuslikelytobe distributedourfilm.Notonlythis,butourfilmis tailoredtomore of an independentcinemaaudience due tothe low budgetourfilmhas had accesstoo, notonlythis,butthe localnessof ourproductioncompanymeansit’s more relatable topeople inNorfolk,particularlyinareas whichwere filmedinareaswell knownto people inNorwich.Filmssuchas La La Land have beenappealingtoCinema City’saudience due tothe technical aspectsandaestheticsinthe filmwhichhasseenit winmultiple awards.Ourfilmisbeautifullyproduced,withaestheticsbeingthe focal pointand whenyoucombine thisfactorwiththe disequilibriumpresentatthe start of the film,itengagesthe audience andallowsfilmbuffstoimmerse withourfilmwhich appealstothe sort of audience CinemaCityare responsible for. CineworldownPicturehouse,whichmeansthere is
- 2. opportunityforourfilmtobe distributedtoamore mainstreamaudience of amultiplex cinemaaudience.However, exhibitingourfilminmultiplex cinemassuchas Cineworldcouldleadtoemptytheatresof peopledue tothe unknownnature of our film,productioncompany,directorandactorswhichmeansitcost us more moneyto play the filmtoone personasoppose tofillingthe theatre atCinemaCity,whichwouldcostlessmoneyandallowusto getmore income fromthe film,sothere are huge risks. Digital technologiesofferlotsof newdistributionopportunities.Forexample,due tothe proliferationof Video-On- Demandand siteslike Netflix andLoveFilm,we couldopttoshow our filmona service like thistoensure we are conformingtoa youngeraudience whoperhapsdon’tactivelygooutand visitthe cinema.Thiswouldaidour distributionasitwouldallowustoeasilymake ourfilmgloballyaccessiblewhilstmaintainingsome income forour film.A downside of thisthoughisthe problemof piratingwhichmeansourfilmwouldn’tmake income andwe couldlose moneyfromthe film,whichwouldbe adisasterfora small, independentproductioncompanylike ourselves.Anotherdigital technologyplatformwe could considerisYouTube.YouTube wouldallow ustodistributeour filmtoa large audience which givesitgreatopportunitiestoexhibitittoa youngeraudience whowouldn’twatchthe film otherwise.YouTubeisslowlybecomingamainstreamoutpostformediaandvideocreation which,if gottenright,couldleadtobigmoneythroughadvertisingandaudience.However,if our filmwasmade accessible onYouTube, income wouldn’tbe presentdue tothe lack of advertisingwe would receive.Nobodywouldadvertiseonsomethingthatisn’tguaranteedtogetan audience thatwouldincrease the profile ontheirproduct,Torpiditydoesn’thave the famousactoror directorthatis needed.Also,the abilityto convertYouTube videosinMP4 filesmeansit’seasytopirate andthe lack of advertisingmeansprofitsimpleisn’t possible. Socialmediacouldbe vital tohowwe distributeourfilmassiteslike Facebookhave justshortof 2 billion monthlyusersandthuswe couldstart a page for our filminhope of creatinga substantial followinggettingourfilm a large followingtoexhibitandadvertise through.We couldrelease snippetsortrailersforourfilm. As student’sfilmmakers,ourfilmwouldbe opentonew distributionopportunities,suchasstudentfilm competitions.Forexample,the NorwichFilmFestival hasacategoryfor Best StudentFilm.Thiscategorywouldbe a great place todistribute ourfilminasbiggercompaniesanddistributioncouldwatchthe filmandlooktoprogressit further.CinemaCityshare apassionforfilmandare keentodistribute the workof studentsattheircinema. One example of aneventthatCinemaCitydoisCreative Futures;whichallowsstudentsaged15-19, whoare interestedinfilmtoshowcase their workto distributorsandthengoon to work inthe industry,competitionsandschemes like this strengthwhyourproductioncompanywouldbe greatwhenworkingwithCinema City. However,asan independent,studentProductionCompany,we wouldfinditdifficulttodistribute ourfilmbecause of the lackof knowledgearoundourcompany,low budgetof the filmandthe costs of filmmakingwithnoguarantee of thatmoneyeverreturning. . The age of us iscrucial to,as itcan leadto exploitationandvulnerabilitytothe industry,meaningbiggercompaniescoulduse ourworkand notpay us whattheywoulddue toage, sowe have to be careful.