Audience feedback was vital to improving the creator's music video. Feedback was gathered from classmates, teachers, and through an online survey completed by the target audience of 15-35 year olds. The feedback helped identify needed changes such as strengthening the narrative, improving editing techniques, and adjusting colors. Additional filming was done based on feedback to add more shots of the male performer and build his character. Overall, the feedback process allowed the creator to better understand what parts of the video worked and which needed further development and editing to appeal to the target audience.

1. Question 3- What have youlearned fromyouraudience feedback?
My targetaudience forthe genre of musiccan vary fromteenagers toyoungadultsof bothgenders.
AstridS makesindie popmusicthatthe majority of people canenjoy andrelate to.Intermsof my
final videoandancillary tasks, Ibelieve Iwill attractanaudience of 15-35 yearoldswhichisa good
assumption asfrommy audience feedback survey 90.9% of people putthatthey thoughtmyvideo
was made for15-35 yearolds. I believethatif one genderwasmore dominantinmytargetaudience
than the otherit woulddefinitely be femalesasthe protagonistof myvideoisa girl andthe
narrative isa romance between mytwoperformers. Bothmyperformers are 17 whichI think allows
my targetaudience torelate tothemevenmore as they will be of a similarage tomy two
performers andwill understand mystorylineandboththe characterswell. However, myvideodoes
follow aromance storyline whichmaynotappeal toeveryone especially boysorpeople thathave
recently endedarelationship. Ibelieve thatmysongmay attract some alternative audience
members alongwiththe indie genreasthe conventional audience of indiemusicare quite original.
The indie style alsoattractspeople thatgoto festivals orgigsregularly anddressina way that
reflectsindie artists.
Audience feedback wasvital tothe makingprocess of myproductin orderfor me to produce them
to the bestof myability whichmade me gainfeedback frompeoplethatfittedwithinmytarget
audience because Ibelieved thatthey were the mainpeople whosefeedback wouldhave animpact
on the way I produced andimproved myfirstdraftintomyfinal video. Duringthe process of
planningandthe early production stages, Iconstantly askedmyclassmatesandteachers for
constructive criticismsothatI couldimprove differenttasksasI wentalong. To have proof of this
feedback Ishould have audiorecorded itormade notesbecause I got so much verbal feedback thatI
actedupon withoutproof onmyblog. Moreover, I createdan audience feedback videousing4of my
fellow mediastudentswhowereall 17 yearoldgirlswhichfitsinwithmytarget audience especially
as the dominantgenderformyvideoaudience isfemales. Byusingmediastudents, Iwasable to
gainfeedback froma professional perspective because they all hadtocomplete the same tasksas
me in thiscourse and are well aware of the brief andwhat aspectsaidto a successful finalproduct.
All of themwere helpful bygivingcompliments andconstructive criticismformyfirstdraft. Aimee
said“I like how there isa range of shotsand how it’sfilmedindifferentlocations”afterthe thirdclip
whichare aspectstoa strongvideo. Itriedto promptthe feedback byaskingquestions thatI
thoughtwere crucial forme to improve andensure mytargetaudience wouldenjoy myvideo. Sarah
mentioned that“Youcouldplay around withthe colourswhen youcolourgrade it”whichhighlights
the post production stage formyvideoandhow it’svital toeditsome colourstoenhance themand
make the videohave a suitable tone. The mosthelpful feedback they gave me washow to
strengthen mynarrative withmytwoperformers because Iaskedthem“Doyouthinkthe narrative
getsa bitconfusingatthispart” whichthey all agreedwith. My narrative wasclearto themand
understood well howeversome sections of myvideolackedmeaningwhichI’vebuiltupon. Tilly then
gave me advice that“They couldfindeachother at the end”to make it a love story whichwill appeal
to the dominantfemale audience thatI wasaimingfor. I chose to add inmore clipsof the boy
performerwiththe girl astwo shotsalthoughIslowed themdown andputthemin a blackand
white filtertosuitthe endof the song. My thoughts behind thiswere tocreate the videoasa sortof
flashback of the girl’smemory possibly of anex-boyfriend thateitherleftherorshe left(opento
audience) whichIfurtheremphasised withthe lastclipbeingjustthe girl alone walkingaway.
Anotherpromptquestion thatIaskedwithinmyaudience feedback videowasaboutmyuse of
scenicshots(insertclip) andasyou can hearmy classmatestoldme tospreadthemout rather than
leave themall inone place whichIdecided todo alongwithfilmingsome extraonesof asunsetto
aidto the colourscheme of myvideoandto add infor developmentonmyancillary tasks. The

2. majority of theirfeedback helpedme toimprove mynarrative andeditingratherthantellingme
whatthey properly enjoyed aboutthe videotherefore Idecided tocreate a survey onsurvey
monkey forpeople tofill outafterwatchingmyfirstdraftso thatI couldgather more data. For this
survey Itriedto gathera range of opinions frompeople thatfitmytargetaudience includingmore
mediastudents togive critical feedback fromatechnical view point. The resultsfrommysurvey
revealed that100% of the people thatfilleditoutenjoyed myvideoandthoughtmyuse of colours
withinthe visuals linkedwelltothe lyricsandsong. The mostfavoured partsof myvideowere my
range of shotsand locationsthroughoutonly byalittle bitwiththe use of tone andcolour falling
slightly behind. The twosections thatmyaudience survey taughtme thatI needto improve further
ismy use of editingandmise-en-scene withinthe videowhichIcouldalready tell due tothe factthat
I didn’tuse mucheditingapartfromcuttingthe lengthsof clips. Thissurvey hasallowedme to
understand thoughthatI do needtodevelop editingalotbecause it’sone of the main thingsthat
makesa videoflow wellinaprofessional wayandaudiences notice whenavideolacksediting. A
crucial question thatI thoughtwasnecessary toinclude inmysurvey wasfor any extracommentary
frommy target audience whichresulted inlotsof nice comments withconstructivecriticismwithin
it.Most of the respondents picked uponeditinglike suggestingusing“WarpStabiliser”or“de
saturation”inPremiere toaidto the steadiness andcolouringof myshotswhichwill allow themall
to suitmy tone that myvideoisaimingfor. AlongwithusingwarpStabiliserinthe editingprocess, I
wentona few more re shootsto get myfootage more steady andin betterfocusas some of my
shotsI loved butthey were tooblurry to use evenafterediting. Anotheraspectof editingthatone
respondentpickeduponwastransitions suchas“addingfades”thiswill make myvideolook less
randomin termsof makingthe clipsflow intoone anotherimprovingthe visualaesthetictomy
videobuteditingisaskill Iwill needtowatchtutorialsforandtake time withseeingasI’ve never
properly editedbefore andwantmyvideotolook asprofessional aspossible. One respondent
mentioned aboutthe narrative saying“Youneedtoadd more narrative to itso getmore shotsof the
male performertobuilduphischaracter.”This wasvery interestingtome seeingasmyfellow media
students withinmyaudience feedback videotoldIthistoomeaningthatitwas somethingthatquite
a lot of people believed myvideolackedtowards the ending. Iacteduponthisbygoingon two more
shootswithbothof myperformers inorderto getmore advanced twoshots of them. We wentto
Black Parkwhichis full of pretty walkways thataddedtothe background of my shotsand allowed
me to get scenicshotsforthe instrumental sections of mysongorto add to the narrative. I believe
that all my feedback frommyfirstdraftthoroughly helped me todevelop myskillsandthe quality of
my video. Withoutaudience feedback, Iwouldn’thave knownwhatpartsneeded improvingorwhat
parts needed tobe cut outtherefore feedback especially frommytargetaudience wascrucial for
the production of my final video.