The document discusses how the student used various media technologies at different stages of creating an advanced media portfolio project. During the research and planning stage, the student created a blog to organize work and used YouTube to analyze existing horror movie trailers. Footage was filmed using a digital camcorder and tripod. iMovie was used to edit the trailer and Adobe Photoshop Elements was used to create promotional materials like a movie poster. Feedback from test audiences was positive overall, praising the editing, effects, and music. The student learned about the role of technology in media production and how skills develop with experience using various technologies.

1. Advanced portfolio evaluationHayley Perez

2. In what ways does your media product use, develop or challenge forms and conventions of real media products?By analysing existing movie trailers of the horror genre I was able to gain an idea of the typical forms and conventions that they use. I explored four key areas during my research stage. These were: Mise en scene, camera, editing and sound. From my research I was able to discover the different forms and conventions of horror trailers represented in each area.Mise en scene Examples in existing horror trailersPeople asleepEmpty housesBlood How I developed them for my own trailerThe victim’s friend is asleep on the sofa when she hears a scream. Danger seems to occur in my trailer when the victim is alone in the house. There is blood in the bath.SoundExamples in existing horror trailersPhone ringing

3. Screams

4. Eerie musicHow I developed and challenged for own trailerPhone rings but nobody is there

5. Girl screams but we don’t see it on camera

6. Scary music soundtrack adds suspense

7. Silence rather than narrative to allow music to add tension and keep audience focused on visual aspects of trailerEditExamples in existing horror trailersSeveral fast cuts