The document discusses getting audience feedback on various elements of a film campaign, including teaser posters, magazine covers, and teaser trailers. Questionnaires were created and distributed to gather feedback on initial ideas. For the posters and magazine covers, audiences preferred ideas that better fit the film's genre and theme. Feedback on the teaser trailers helped select the idea with the more intriguing story. Overall, receiving audience perspectives helped inform final decisions and direction for improving the campaign elements.