The student used various media technologies like YouTube, Google, and editing software to research, plan, construct, and evaluate their horror film trailer. They analyzed existing horror trailers on YouTube to understand conventions. Their trailer used conventions like makeup, camera angles, and a short length. They received positive feedback, especially on an exciting point-of-view shot. Their trailer, poster, and magazine effectively marketed the horror storyline and combined consistent colors, fonts, and imagery to promote the main product.