Question 3
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(1) Audience feedback is valuable as it provides different perspectives that can help improve media products before completion. (2) The document discusses tools used to obtain audience feedback, including Wall Wisher, Survey Monkey, social media, and focus groups. (3) A focus group with the target audience provided particularly useful feedback about improving the storyline and scariness of the trailer. Their feedback resulted in changing the trailer to a teaser format.
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Audience research question 3
Audience feedback is valuable as it provides different perspectives and helps identify mistakes. The filmmaker obtained feedback through Wall Wisher comments, Survey Monkey questions, social media, and a focus group. The focus group, which targeted the film's audience, provided the most useful feedback for improving the trailer, such as making the storyline clearer. Feedback was also used to refine the ancillary materials, changing the poster image and magazine background. Both the trailer and ancillary had strengths like effective use of conventions, but also had weaknesses like non-engaging storylines and backgrounds.
A2 Media Evaluation Question 3
The document summarizes feedback received from focus groups about a film trailer and production. Focus groups helped determine that a single character narrative would be most engaging and provided input on character development and story structure. A questionnaire provided positive feedback on sound design and editing choices, while identifying areas for improvement in costume continuity and narrative clarity. Overall, the focus groups helped improve the film trailer and inform next steps in production.
What have you learned from your audience feedback?
The document discusses audience feedback received on a film trailer created by the author's class. It provides details on:
- The target audience for the film (15-24 year old males) based on similar films.
- Positive feedback from a rough cut screening by classmates, praising editing and soundtrack. Criticisms included lack of titles and pace of editing.
- Changes made in response like adding titles and smoothing cuts. Black screens were kept to build tension.
- Final feedback on the YouTube trailer was mainly positive, though some still found the narrative unclear, which was an acceptable outcome as ambiguity was intended.
Audience feedback
The document discusses feedback received at various stages of producing a trailer. It summarizes feedback from a group who watched the final trailer, including that the tunnel scene was effective but the car scene needed improving. It also discusses feedback received while producing the trailer, such as cutting a reverse scene, getting more film shots, and including a better narrative. Further feedback on poster designs is presented.
Feedback presentation
The document provides feedback from test screenings of a film on various elements like sound, narration, flashbacks, and idents. For sound, feedback revealed issues with quality on some devices that needed addressing. Narration was effective but possibly too loud. Flashbacks helped clarify the narrative but their format was questioned. Ident styles were criticized for looking too default, so they will be modified with effects to improve quality and variety. The feedback highlighted areas for the filmmaker to consider adapting or making artistic choices to improve the overall film.
Audience feedback
The document discusses feedback received during the production of a movie trailer. Early feedback on test scenes suggested cutting a long car scene and re-shooting a panning shot with blinking issues. Later feedback on posters indicated making the writing clearer. Final feedback on the 3D effect of a poster led to adjustments to improve clarity. A group screening of the final trailer gathered opinions on likes, dislikes, and potential improvements. A Facebook group was also created to promote and get feedback on the video.
Evaluation 3
The audience feedback received for various media products was crucial in helping to further develop and improve them. Feedback on magazine cover drafts showed that the original design was preferred and informed final changes to increase text brightness and add drop shadows. Feedback convinced the group to overhaul a plain poster design, and the redesigned version was then well-received. Minor feedback on a film trailer suggested rearranging clips to improve pacing and changing the soundtrack. Feedback also prompted changing the trailer's font to match the improved horror-focused font used for the poster.
What have you learnt from your audience feedback?, question 3
1) Test screenings are important for filmmakers to receive feedback from their target audience to inform improvements to make the film successful.
2) The filmmakers of The Woman in Black did two test screenings and received feedback that there were not enough jump scares, so they added more.
3) Director Steven Spielberg is skilled at using test screenings to understand what audiences want in a horror film. When he screened Paranormal Activity, feedback helped create buzz for the film.
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Audience research question 3
Audience feedback is valuable as it provides different perspectives and helps identify mistakes. The filmmaker obtained feedback through Wall Wisher comments, Survey Monkey questions, social media, and a focus group. The focus group, which targeted the film's audience, provided the most useful feedback for improving the trailer, such as making the storyline clearer. Feedback was also used to refine the ancillary materials, changing the poster image and magazine background. Both the trailer and ancillary had strengths like effective use of conventions, but also had weaknesses like non-engaging storylines and backgrounds.
A2 Media Evaluation Question 3
The document summarizes feedback received from focus groups about a film trailer and production. Focus groups helped determine that a single character narrative would be most engaging and provided input on character development and story structure. A questionnaire provided positive feedback on sound design and editing choices, while identifying areas for improvement in costume continuity and narrative clarity. Overall, the focus groups helped improve the film trailer and inform next steps in production.
What have you learned from your audience feedback?
The document discusses audience feedback received on a film trailer created by the author's class. It provides details on:
- The target audience for the film (15-24 year old males) based on similar films.
- Positive feedback from a rough cut screening by classmates, praising editing and soundtrack. Criticisms included lack of titles and pace of editing.
- Changes made in response like adding titles and smoothing cuts. Black screens were kept to build tension.
- Final feedback on the YouTube trailer was mainly positive, though some still found the narrative unclear, which was an acceptable outcome as ambiguity was intended.
Audience feedback
The document discusses feedback received at various stages of producing a trailer. It summarizes feedback from a group who watched the final trailer, including that the tunnel scene was effective but the car scene needed improving. It also discusses feedback received while producing the trailer, such as cutting a reverse scene, getting more film shots, and including a better narrative. Further feedback on poster designs is presented.
Feedback presentation
The document provides feedback from test screenings of a film on various elements like sound, narration, flashbacks, and idents. For sound, feedback revealed issues with quality on some devices that needed addressing. Narration was effective but possibly too loud. Flashbacks helped clarify the narrative but their format was questioned. Ident styles were criticized for looking too default, so they will be modified with effects to improve quality and variety. The feedback highlighted areas for the filmmaker to consider adapting or making artistic choices to improve the overall film.
Audience feedback
The document discusses feedback received during the production of a movie trailer. Early feedback on test scenes suggested cutting a long car scene and re-shooting a panning shot with blinking issues. Later feedback on posters indicated making the writing clearer. Final feedback on the 3D effect of a poster led to adjustments to improve clarity. A group screening of the final trailer gathered opinions on likes, dislikes, and potential improvements. A Facebook group was also created to promote and get feedback on the video.
Evaluation 3
The audience feedback received for various media products was crucial in helping to further develop and improve them. Feedback on magazine cover drafts showed that the original design was preferred and informed final changes to increase text brightness and add drop shadows. Feedback convinced the group to overhaul a plain poster design, and the redesigned version was then well-received. Minor feedback on a film trailer suggested rearranging clips to improve pacing and changing the soundtrack. Feedback also prompted changing the trailer's font to match the improved horror-focused font used for the poster.
What have you learnt from your audience feedback?, question 3
1) Test screenings are important for filmmakers to receive feedback from their target audience to inform improvements to make the film successful.
2) The filmmakers of The Woman in Black did two test screenings and received feedback that there were not enough jump scares, so they added more.
3) Director Steven Spielberg is skilled at using test screenings to understand what audiences want in a horror film. When he screened Paranormal Activity, feedback helped create buzz for the film.
Poster 5th draft & reflection
The document discusses changes made to the credits section of a movie poster. First, the credits were made smaller and moved to the bottom of the poster. The text "Coming Soon" was made to stand out from the credits using a glowing gradient effect inspired by other movie posters. This helps indicate the release date and teases the audience. Screenshots show progress adding effects like bevel and emboss to the text and adjusting the layout to make the credits look more professional. The award text was also resized to fit more information and tailored to a younger audience.
Q3 Media A2 Evaluation
The combination of the main and ancillary tasks of promoting the movie Perception was effective. The magazine Exposure provided context for the horror film in a genre-agnostic way using familiar conventions. The poster drew viewers with a high-quality disintegrating image of the protagonist and reviews. The trailer introduced the storyline and characters chronologically with consistent fonts and promotion of the protagonist across all materials to create a cohesive branded package.
What have you learnt from your audience feedback, question 3
The document discusses the importance of test screenings for films. It provides examples of how filmmakers have used test screenings to improve their films based on audience feedback. The key points are:
1) Test screenings allow filmmakers to get feedback from audiences on a film before its full release to identify needed improvements. Filmmakers can then edit the film based on this feedback to better appeal to target audiences.
2) Examples like Paranormal Activity and The Conjuring show how positive feedback from test screenings can contribute to a film's success.
3) Receiving feedback from target audiences helped the filmmakers of The Woman in Black and their trailer identify needed changes to improve audience engagement and satisfaction.
Evaluation question 3 audience feedback
The document discusses the importance of audience feedback for film advertising and promotion. It describes how the producers of The Woman in Black received constant feedback on their advertising campaign, which helped promote their next film. It also details how the filmmakers of Hollow Graves recorded audience feedback after screenings of their trailers to improve editing. The feedback identified strengths like cinematography but also areas to improve like pacing and story clarity. Based on this, the filmmakers made changes like adjusting title screen lengths and adding more context. Overall, the document emphasizes that audience feedback is crucial for creating a better final product.
Question 3
The document provides information on collecting feedback from audiences through various methods like test screenings, online surveys, reviews, and ratings aggregators. It then discusses the feedback received from screening a trailer and poster/magazine cover for a crime film project.
The feedback indicated that the trailer's cinematography, editing, music, and portrayal of genre conventions were well received. However, too much of the main narrative was shown. The poster and magazine cover also received positive feedback for clearly communicating the genre through bold visuals and text, though some minor issues were identified. Overall, the feedback validated that the target audience was correctly identified.
What have your learnt from your audience feedback?
Daniel created a trailer for a movie targeting young males aged 15-30. To make the trailer appealing to this audience, he gathered feedback through surveys, interviews, and questions. Based on the feedback, he found that the cinematography was the strongest element, though some shots were shaky. The lighting allowed viewers to see the scenes clearly. While the setting was not impressive, audiences responded well to the antagonist character. Sound and music were fine, but some said the voiceover lacked professional quality. Most viewers did not understand the plot without dialogue. Daniel learned to consider audience feedback to improve understandability and create a successful product.
Evaluation Question 3 - (CB)
1) The filmmakers received feedback on their pitch, storyboard, rough cut, and final cut from audiences which helped them improve their project.
2) Feedback on the pitch suggested the film seemed like an art house or independent film, so they focused more on those styles of filmmaking.
3) Feedback on the storyboard noted there was no danger for the main character, so they changed the ending to add intrigue.
4) Feedback on the final cut was overwhelmingly positive with everyone feeling the trailer and additional materials like the poster were excellent.
Initial ideas
The document outlines initial ideas for creating a film trailer that combines elements of thriller and horror genres. It discusses using a teaser trailer rather than a theatrical trailer to build suspense and intrigue over a longer period of time without revealing significant plot details. Examples are provided of how teaser and theatrical trailers for Taken 2 differed in the amount of information provided. An idea for a cult-related teaser trailer is described along with plans to create additional promotional materials like a magazine cover and film poster.
Thriller development (restricted)
This document summarizes the development process of a student thriller project based on audience feedback. It discusses three iterations of the title sequence, video footage quality, and the main title. The first title sequence and video footage used unconventional fonts and a DV camera, which audiences disliked. Improved versions used more standard fonts, HD cameras, and simpler, higher quality designs that test audiences responded positively to. The final versions were seen as more professional and fitting for the thriller genre.
What have you learned from your target audience feedback?
The document discusses feedback received from a target audience throughout the process of creating a teaser trailer. Feedback was gathered through questionnaires, film pitches to peers, storyboard reviews, and focus groups to watch drafts of the teaser trailer. The target audience feedback helped determine the genre, identify confusing elements of the narrative, and highlighted needed improvements like making scenes brighter or shortening the logo clip. Overall, the feedback allowed the group to iteratively improve the teaser trailer and ensure it met the expectations of the target audience.
Media studies evaluation
This document summarizes a student's media studies project on a romantic drama film trailer, poster, and website. It discusses how the projects used and developed conventions of real media forms. Feedback was gathered from questionnaires and group voting to improve the projects. New media technologies like tutorials, editing tools, and HD cameras were used in construction, research, planning and evaluation. The trailer used a soundtrack and titles while the poster featured a central couple image and contrasting colors. The website included original photography and a conventional introduction theme.
Research presentation
This document discusses conventions that are commonly used in movie trailers and horror genres specifically. It outlines conventions like sound effects, characters, release dates, and more that are typically included in trailers. For horror genres specifically, it mentions conventions like low key lighting, isolated settings, handheld camera work, suspense, and props. The document also discusses conventions for advertising magazines, like using dark colors, images, fonts, and props to represent the horror genre. It analyzes surveys that provided information on what audiences want from a horror trailer, such as tension, isolated settings, and vulnerable characters. The key takeaway is that understanding audience preferences and trailer conventions can help make the product more successful.
Question 3 Evaluation
The document summarizes audience feedback received at various stages of a film production project. It outlines:
1) Feedback received after pitching initial film ideas, which resulted in changing the film's storyline and removing a bus scene.
2) Feedback from a new audience during editing, which identified unclear scenes to re-shoot.
3) Online survey feedback that identified liked elements and areas to improve like unclear parts and background noise.
4) Final feedback on print products that led to small edits to the film magazine and poster.
Question 3
The document discusses obtaining audience feedback to improve media products. The author obtained feedback through Wallwisher, SurveyMonkey, Twitter, Facebook, and a focus group. SurveyMonkey questions hit the right target and identified improvements. Wallwisher allowed comments on drafts. The focus group noted the trailer's well-aimed tone but lacked title distinction and length. Overall, feedback identified strengths like conventions and weaknesses like an unclear storyline that led the author to create a teaser trailer instead.
Question 5 – how did you attract your audience
The document discusses how to attract and address the audience of a slasher film. It explains that slasher films must have tension, intrigue, and gore to appeal to fans of the genre. It also notes that films must follow genre conventions that audiences expect. To build tension, the film uses close-ups that don't show surroundings to create fear and shots where the antagonist's features are blurred as they hunt. Flashing light and blurry camera effects were also used to create tension and prevent viewers from seeing clearly. Audience research was conducted to get feedback on how to improve tension, with respondents noting the importance of building up tension through loud and quiet parts. Incidental music was created to time these elements and generate
Questionnaire analysis
This document summarizes the results of a questionnaire about a documentary and the different promotional materials created for it. The questionnaire responses showed that the interviews, archive footage, and cutaways in the documentary were well received, while the voiceover had some issues. Feedback indicated that the radio trailer was effective at engaging listeners, though it may have felt rushed, and the print advert successfully replicated industry conventions. Overall, the analysis found that the products cohered around their focus on the supernatural theme.
Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Survey results
This document summarizes survey results about film trailers and audiences. It finds that most viewers feel the purpose of a trailer is to advertise a film and create buzz for studios and actors. Respondents viewed cinematography as the most important micro-aspect and most commonly saw trailers on YouTube and Facebook or before films in cinemas. The conclusions indicate the survey helped understand how audiences interact with trailers to help create a trailer that resonates by focusing on the most important micro-aspects.
Canine Poster Construction
The document describes the process of creating a movie poster for a werewolf film called "Canine". It details 12 draft versions where the creator experiments with lighting effects, shadow positioning, credit blocks and reviews. Feedback from classmates helped determine the best positioning of design elements. The finished poster includes the film title, shadow of a transforming werewolf, credits, a positive review, and links to promotional websites and social media pages.
Question 5 how did you attract
The document discusses various techniques used to engage and attract the audience, including tension-building music, slow motion footage, low angle shots, gun props and gunshot audio, black and white editing, sound bridges between scenes, delayed shots and transitions, and walkie talkie audio. Each technique is explained in terms of why it was chosen and its intended effect on the audience, such as drawing attention, portraying power, indicating future action, acknowledging dramatic scenes, and helping the audience follow roles and genre.
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- El Paso expects to deliver 8-12% production growth from 2007-2010 through development of its multi-year inventory of drilling opportunities, particularly in U.S. onshore areas like Arklatex and its international assets in Brazil.
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Poster 5th draft & reflection
The document discusses changes made to the credits section of a movie poster. First, the credits were made smaller and moved to the bottom of the poster. The text "Coming Soon" was made to stand out from the credits using a glowing gradient effect inspired by other movie posters. This helps indicate the release date and teases the audience. Screenshots show progress adding effects like bevel and emboss to the text and adjusting the layout to make the credits look more professional. The award text was also resized to fit more information and tailored to a younger audience.
Q3 Media A2 Evaluation
The combination of the main and ancillary tasks of promoting the movie Perception was effective. The magazine Exposure provided context for the horror film in a genre-agnostic way using familiar conventions. The poster drew viewers with a high-quality disintegrating image of the protagonist and reviews. The trailer introduced the storyline and characters chronologically with consistent fonts and promotion of the protagonist across all materials to create a cohesive branded package.
What have you learnt from your audience feedback, question 3
The document discusses the importance of test screenings for films. It provides examples of how filmmakers have used test screenings to improve their films based on audience feedback. The key points are:
1) Test screenings allow filmmakers to get feedback from audiences on a film before its full release to identify needed improvements. Filmmakers can then edit the film based on this feedback to better appeal to target audiences.
2) Examples like Paranormal Activity and The Conjuring show how positive feedback from test screenings can contribute to a film's success.
3) Receiving feedback from target audiences helped the filmmakers of The Woman in Black and their trailer identify needed changes to improve audience engagement and satisfaction.
Evaluation question 3 audience feedback
The document discusses the importance of audience feedback for film advertising and promotion. It describes how the producers of The Woman in Black received constant feedback on their advertising campaign, which helped promote their next film. It also details how the filmmakers of Hollow Graves recorded audience feedback after screenings of their trailers to improve editing. The feedback identified strengths like cinematography but also areas to improve like pacing and story clarity. Based on this, the filmmakers made changes like adjusting title screen lengths and adding more context. Overall, the document emphasizes that audience feedback is crucial for creating a better final product.
Question 3
The document provides information on collecting feedback from audiences through various methods like test screenings, online surveys, reviews, and ratings aggregators. It then discusses the feedback received from screening a trailer and poster/magazine cover for a crime film project.
The feedback indicated that the trailer's cinematography, editing, music, and portrayal of genre conventions were well received. However, too much of the main narrative was shown. The poster and magazine cover also received positive feedback for clearly communicating the genre through bold visuals and text, though some minor issues were identified. Overall, the feedback validated that the target audience was correctly identified.
What have your learnt from your audience feedback?
Daniel created a trailer for a movie targeting young males aged 15-30. To make the trailer appealing to this audience, he gathered feedback through surveys, interviews, and questions. Based on the feedback, he found that the cinematography was the strongest element, though some shots were shaky. The lighting allowed viewers to see the scenes clearly. While the setting was not impressive, audiences responded well to the antagonist character. Sound and music were fine, but some said the voiceover lacked professional quality. Most viewers did not understand the plot without dialogue. Daniel learned to consider audience feedback to improve understandability and create a successful product.
Evaluation Question 3 - (CB)
1) The filmmakers received feedback on their pitch, storyboard, rough cut, and final cut from audiences which helped them improve their project.
2) Feedback on the pitch suggested the film seemed like an art house or independent film, so they focused more on those styles of filmmaking.
3) Feedback on the storyboard noted there was no danger for the main character, so they changed the ending to add intrigue.
4) Feedback on the final cut was overwhelmingly positive with everyone feeling the trailer and additional materials like the poster were excellent.
Initial ideas
The document outlines initial ideas for creating a film trailer that combines elements of thriller and horror genres. It discusses using a teaser trailer rather than a theatrical trailer to build suspense and intrigue over a longer period of time without revealing significant plot details. Examples are provided of how teaser and theatrical trailers for Taken 2 differed in the amount of information provided. An idea for a cult-related teaser trailer is described along with plans to create additional promotional materials like a magazine cover and film poster.
Thriller development (restricted)
This document summarizes the development process of a student thriller project based on audience feedback. It discusses three iterations of the title sequence, video footage quality, and the main title. The first title sequence and video footage used unconventional fonts and a DV camera, which audiences disliked. Improved versions used more standard fonts, HD cameras, and simpler, higher quality designs that test audiences responded positively to. The final versions were seen as more professional and fitting for the thriller genre.
What have you learned from your target audience feedback?
The document discusses feedback received from a target audience throughout the process of creating a teaser trailer. Feedback was gathered through questionnaires, film pitches to peers, storyboard reviews, and focus groups to watch drafts of the teaser trailer. The target audience feedback helped determine the genre, identify confusing elements of the narrative, and highlighted needed improvements like making scenes brighter or shortening the logo clip. Overall, the feedback allowed the group to iteratively improve the teaser trailer and ensure it met the expectations of the target audience.
Media studies evaluation
This document summarizes a student's media studies project on a romantic drama film trailer, poster, and website. It discusses how the projects used and developed conventions of real media forms. Feedback was gathered from questionnaires and group voting to improve the projects. New media technologies like tutorials, editing tools, and HD cameras were used in construction, research, planning and evaluation. The trailer used a soundtrack and titles while the poster featured a central couple image and contrasting colors. The website included original photography and a conventional introduction theme.
Research presentation
This document discusses conventions that are commonly used in movie trailers and horror genres specifically. It outlines conventions like sound effects, characters, release dates, and more that are typically included in trailers. For horror genres specifically, it mentions conventions like low key lighting, isolated settings, handheld camera work, suspense, and props. The document also discusses conventions for advertising magazines, like using dark colors, images, fonts, and props to represent the horror genre. It analyzes surveys that provided information on what audiences want from a horror trailer, such as tension, isolated settings, and vulnerable characters. The key takeaway is that understanding audience preferences and trailer conventions can help make the product more successful.
Question 3 Evaluation
The document summarizes audience feedback received at various stages of a film production project. It outlines:
1) Feedback received after pitching initial film ideas, which resulted in changing the film's storyline and removing a bus scene.
2) Feedback from a new audience during editing, which identified unclear scenes to re-shoot.
3) Online survey feedback that identified liked elements and areas to improve like unclear parts and background noise.
4) Final feedback on print products that led to small edits to the film magazine and poster.
Question 3
The document discusses obtaining audience feedback to improve media products. The author obtained feedback through Wallwisher, SurveyMonkey, Twitter, Facebook, and a focus group. SurveyMonkey questions hit the right target and identified improvements. Wallwisher allowed comments on drafts. The focus group noted the trailer's well-aimed tone but lacked title distinction and length. Overall, feedback identified strengths like conventions and weaknesses like an unclear storyline that led the author to create a teaser trailer instead.
Question 5 – how did you attract your audience
The document discusses how to attract and address the audience of a slasher film. It explains that slasher films must have tension, intrigue, and gore to appeal to fans of the genre. It also notes that films must follow genre conventions that audiences expect. To build tension, the film uses close-ups that don't show surroundings to create fear and shots where the antagonist's features are blurred as they hunt. Flashing light and blurry camera effects were also used to create tension and prevent viewers from seeing clearly. Audience research was conducted to get feedback on how to improve tension, with respondents noting the importance of building up tension through loud and quiet parts. Incidental music was created to time these elements and generate
Questionnaire analysis
This document summarizes the results of a questionnaire about a documentary and the different promotional materials created for it. The questionnaire responses showed that the interviews, archive footage, and cutaways in the documentary were well received, while the voiceover had some issues. Feedback indicated that the radio trailer was effective at engaging listeners, though it may have felt rushed, and the print advert successfully replicated industry conventions. Overall, the analysis found that the products cohered around their focus on the supernatural theme.
Question 1
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Survey results
This document summarizes survey results about film trailers and audiences. It finds that most viewers feel the purpose of a trailer is to advertise a film and create buzz for studios and actors. Respondents viewed cinematography as the most important micro-aspect and most commonly saw trailers on YouTube and Facebook or before films in cinemas. The conclusions indicate the survey helped understand how audiences interact with trailers to help create a trailer that resonates by focusing on the most important micro-aspects.
Canine Poster Construction
The document describes the process of creating a movie poster for a werewolf film called "Canine". It details 12 draft versions where the creator experiments with lighting effects, shadow positioning, credit blocks and reviews. Feedback from classmates helped determine the best positioning of design elements. The finished poster includes the film title, shadow of a transforming werewolf, credits, a positive review, and links to promotional websites and social media pages.
Question 5 how did you attract
The document discusses various techniques used to engage and attract the audience, including tension-building music, slow motion footage, low angle shots, gun props and gunshot audio, black and white editing, sound bridges between scenes, delayed shots and transitions, and walkie talkie audio. Each technique is explained in terms of why it was chosen and its intended effect on the audience, such as drawing attention, portraying power, indicating future action, acknowledging dramatic scenes, and helping the audience follow roles and genre.
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The document discusses conventions used in horror film posters and magazines. It notes that posters typically use the film's actors' names to promote it, dark colors, credits and logos at the bottom, and a scary central image. Horror magazine conventions include a bold masthead with date and website, varied fonts, a main cover story line across the page, smaller additional lines, and an eye-catching central image that conveys the dark nature of featured films without disrupting other elements. The document also analyzes the effects of dark color schemes, low-key lighting, and fast-paced editing in horror film trailers.
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Technology – Question 4
This document discusses various technologies used to create media products, including software like iMovie, Photoshop, and Survey Monkey as well as hardware like cameras. iMovie was used to edit video footage and create a trailer, while Photoshop allowed for advanced design of ancillary products like magazines and posters. Survey Monkey and social media provided consumer feedback that helped tailor the products. The author feels their video editing skills improved through using iMovie but that their Photoshop skills did not progress as much.
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Conventions
The document discusses conventions used in horror film posters and magazines. It notes that posters typically use the film's actors' names to promote it, dark colors, credits and logos at the bottom, and a scary central image. Horror magazine conventions include a bold masthead with date and website, varied fonts, a main cover story line across the page, smaller additional lines, and an eye-catching central image that conveys the dark nature of featured films without disrupting other elements. The document also analyzes the effects of dark color schemes, low-key lighting, and fast-paced editing in establishing the horror genre and mood in a film trailer.
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Evaluation 3
The document discusses feedback received from an audience on drafts of a trailer, magazine, and poster created to promote a horror film. The audience feedback helped identify aspects that worked well and could be improved. Positive feedback noted that fast-paced shots built tension, and unusual underwater shots engaged viewers. Suggestions for improvement included shortening introductory equilibrium shots to quicken the pace, explaining the narrative more clearly, and adding a startling sound effect to a jump scare at the end. This feedback helped strengthen the promotional materials and identify an effective marketing strategy.
What have you learned from your audience feedback
From feedback on multiple drafts of a trailer, poster, and magazine cover, the document discusses changes made to improve the projects. For the trailer, feedback noted issues with audio clarity and a lack of dialogue, which were addressed. Feedback also suggested adding typical trailer elements like release dates. For the poster, feedback prompted adjusting text sizes and positioning to increase clarity and prominence. Feedback on the magazine cover led to enlarging text, adjusting color schemes and fonts, and changes to feature text to make elements stand out more professionally.
Question 3
This document summarizes feedback received on a film campaign including a magazine cover, poster, and teaser trailer. For the teaser trailer, strengths included the use of mise-en-scene, sound, and camerawork. Areas for improvement were the titles and adding a distribution icon. The soundtrack received positive feedback. For the magazine cover, strengths included layout, branding and props while the title color and background could be improved. The poster received all positive feedback so no changes were made. In the future, the author would gather feedback from more students to identify additional areas for improvement.
Evaluation 3
The document discusses feedback received from an audience on drafts of promotional materials created for a horror film called Eighteen. The feedback helped improve the trailer, magazine, and poster. For the magazine, the audience suggested adding more compelling cover lines and explanations to attract a wider range of readers. For the poster, they advised selecting a single strong image rather than two confusing images. The feedback screening process and receiving anonymous written comments allowed for an unbiased assessment to further refine the promotional campaign.
Media evaluation Q3
The document discusses obtaining audience feedback throughout the production of a promotional package for an upcoming thriller film. Surveys and sharing teaser trailers online allowed the group to gather feedback, which revealed that audiences enjoyed thriller films marketed in the online age. This feedback informed changes to improve the teaser trailer, poster, and magazine cover to better fit thriller conventions and ensure legibility. The process taught the group about garnering audience perspectives to strengthen ideas and create a successful promotional campaign.
Question 3 Mark Final
The document discusses gaining audience feedback through various methods. Originally, the author created a Facebook group and asked questions in the comment section of a Vimeo video, but realized people needed accounts to comment. As a solution, the author created a SurveyMonkey questionnaire to get feedback without requiring accounts. Based on the feedback, improvements were made such as shortening shots, adding titles, improving endings, and making it clearer the interviewee was the manager. Further feedback on print work highlighted needed changes like enlarging the headline and adding missing magazine elements.
Evaluation question 3
The film industry spends time and money test screening films to get audience feedback before wide release. They invite diverse audiences to screenings to understand how different people react and what they think of the film. This helps the studios identify what works and doesn't work to improve the film. It also helps determine the target audience. The document then discusses how the class created a teaser trailer, poster, and magazine cover for a film project. They got feedback from other students to identify strengths and weaknesses and see how to enhance their marketing materials. Based on this feedback, they rearranged shots in the teaser trailer to build more tension. They also made minor adjustments to the poster and magazine cover design to improve professionalism.
Q3 part 2- receiving audience feedback
The document discusses feedback received at various stages of a film marketing campaign. At the pitch presentation, feedback was positive about the clarity of the idea and taglines, though concerns were raised about filming large party scenes. Rough cut feedback identified needed improvements. The final screening comments on YouTube praised conveying teen drama conventions and intriguing storyline. The feedback validated that the marketing successfully targeted the intended 16-21 year old audience.
Q3; part 2- what have you learned from your audience feedback?
The document discusses feedback received at various stages of a film marketing campaign. At the pitch presentation, feedback was positive about the clarity of the idea and taglines, though concerns were raised about filming large party scenes. Rough cut feedback identified needed improvements. The final screening comments on YouTube praised conveying teen drama conventions and intriguing storyline. The feedback throughout helped ensure the film and marketing appealed to the target teenage audience, suggesting the marketing campaign was successful.
Q 3
The document discusses the importance of gathering audience feedback at various stages of creating a film or other product. It provides examples of how the film "28 Days Later" improved based on feedback to the original ending. The author's group gathered feedback on a horror film trailer they created from target audiences and others. This feedback identified ways to improve the pacing, inclusion of titles, sound effects, and other elements. The group implemented these changes, which enhanced the success and appeal of the final trailer.
Question 3 Ashleigh
The document discusses using audience feedback to improve film productions. It explains that filmmakers conduct test screenings and market research to get feedback from audiences on how to strengthen their films and target their marketing. The feedback helps filmmakers identify their target audience, determine if a film will succeed, and learn what audiences like. The document also provides examples of how a film production team gathered feedback during their project pitch, rough cut screening, and final screening. They used the feedback to improve areas like their script, sound design, trailer structure, and marketing materials. The final feedback suggested they successfully achieved their goals for a teen drama marketing campaign.
Q 3
The document discusses the importance of gathering audience feedback at various stages of creating a film or other product. It provides examples from the film "28 Days Later" where negative feedback improved the ending. The author's group created a horror film trailer and gathered feedback from surveys, test screenings with other students and non-students, which helped them improve the pacing, add necessary elements like titles, and decide not to reveal too much of the plot. The feedback was overall positive and helped strengthen the scary and suspenseful elements of the trailer.
Media Studies - Evaluation Question 3.
The document discusses feedback received on a film marketing campaign from test audiences and classmates. It provides details on:
- Feedback from a pitch presentation that helped clarify the narrative and genre for the audience.
- Comments on a YouTube video that provided final opinions on the teaser trailer.
- Notes from a rough cut screening that identified strengths like the comedy coming through but also areas to improve like the tagline and sound levels.
- Suggestions from the final feedback that the marketing campaign successfully conveyed the comedy aspects and characters, establishing it was an effective unified campaign.
EVALUATION - Question 3
Filmmakers screen films to gather feedback from audiences in order to improve their work. Screenings allow them to see the initial reactions from a sample of their target audience. By getting feedback through questionnaires, filmmakers can determine what audiences liked and how to enhance the film. For their teen thriller film project, the students gathered feedback at various stages of development. They incorporated suggestions like shortening the tagline and developing characters further. Through iterations based on audience feedback, the students refined their teaser trailer, magazine cover, film poster, and final cut.
Evaluation 3
The document discusses feedback received on a student's horror film marketing products, including a trailer, magazine, and poster. The feedback helped improve the projects and understanding of audience interests. It revealed that equilibrium was too long, the narrative needed clarifying, and the trailer's jump scare required a scarier sound effect. Positives included the fast-paced shots building tension and unusual underwater shots. Magazine feedback suggested adding more cover lines of varied interests. The poster feedback was to choose one strong image and update the release date.
Evaluation Question 3
Filmmakers screen films to test audience reactions before wide release. Screenings allow filmmakers to gather feedback from questionnaires to understand how the target audience responds and how the film could be improved. For their film project, the students screened multiple works in progress - a pitch, rough cut, magazine cover, and poster - to classmates. They used feedback to refine the tagline, develop characters, improve visuals and sound, and ensure their materials followed genre conventions. Screening works helped the students strengthen their film to better appeal to their target teenage audience.
Q3 evaluation 2016
The document summarizes feedback received from test audiences on marketing materials created for a horror film called "Helena". For the trailer, audiences felt the spirit "Helena" was too absent, so a girl singing was added to establish her presence. They enjoyed how this created suspense. For the film magazine, audiences felt more was needed to make elements stand out, so color changes were made. Finally, audiences felt the film poster image and use of red text were too similar to other materials. An alternative black and white image with minimal red text addressed this feedback.
Evaluation question 3
Jamie Dowds learned about using audience feedback through various research methods. Conducting surveys and testing rough cuts of trailers and posters helped gather opinions to improve the works. Feedback on the teaser trailer suggested improving audio, clipping, and ending. Comments on the poster led to enlarging text. Final feedback on products was overall positive, though the magazine cover's darkness made the image hard to see. Audience feedback provided valuable insights to strengthen the projects.
Evaluation Question
The document summarizes audience feedback received at various stages of developing a short film project. It includes feedback on an initial treatment, a second script draft, narrative discussions during pre-production and post-production, feedback from an organized focus group of 16-19 year olds, feedback on a poster design, and feedback received on a magazine article draft. The document bullet points key feedback received to help strengthen various elements of the project based on audience insights.
Question 3
The document discusses the importance of gathering audience feedback through test screenings and surveys. It provides examples of how feedback was collected and applied to improve a magazine cover, film poster, and horror trailer. Constructive feedback pointed out areas like unclear dialogue, jumpy music, and small text. Positive feedback praised effective use of conventions like locations and camera angles. Changes made included brightening cover lines, increasing text sizes, and adjusting music to improve pacing.
Similar to Question 3 (20)
Q3; part 2- what have you learned from your audience feedback?
Q3; part 2- what have you learned from your audience feedback?
More from Edward Marshall
Technology – question 4
This document discusses various technologies used to create media products, including software like iMovie, Photoshop, and Survey Monkey as well as hardware like cameras. iMovie was used to edit video footage and create a trailer, while Photoshop allowed for advanced design of ancillary products like magazines and posters. Survey Monkey and social media provided consumer feedback that helped tailor the products. The author feels their video editing skills improved through using iMovie but that their Photoshop skills did not progress as much.
Risk assesment new
This risk assessment document summarizes the risks associated with filming the movie "The Final Day" at various indoor and outdoor locations. Key risks include actors falling down stairs in the dark, tripping over objects in the house while filming, getting fingers trapped in doors, windows breaking when filmed, and objects falling from heights and hitting actors during panic scenes. Controls to mitigate these risks include having a torch available for night filming, clearing filming areas, being careful when opening and closing doors, protecting actors during staged window and falling object scenes, and marking tripod locations to avoid tripping. The document provides emergency contact numbers and notes that the risk assessment was last reviewed on September 28, 2012.
Production plan
The document contains a filming schedule listing the dates, locations, personnel, props, and equipment for various scenes being shot between October 8th and 14th. It involves three actors - Aaron, Connor, and Edward - shooting scenes at a train station, cafe, in a car, alleyway, town centre, and street while carrying casual clothing and props like luggage, coffee cups, and phones along with cameras, tripods, and other filming equipment.
Risk assesment
This risk assessment summarizes the risks involved in filming the movie "The Final Day" at various outdoor public locations. It identifies hazards such as falling in front of a train, tripping during running scenes, dropping equipment, electric shocks from cameras in the rain, and tripping over tripods. Controls to reduce risks include being aware of surroundings near trains, cordoning off running scenes, handling equipment carefully, using cameras properly in rain, and being careful of tripods. Additional measures include ensuring the camera operator's safety near trains, notifying the public of filming, and using warning signs.
Research presentation
The document discusses conventions for film trailers and ancillary materials like posters and magazines. It provides details on conventions for horror genres specifically, such as using low key lighting, isolated settings, and handheld cameras. It also discusses using a brand identity, bleak colors, and showing the release date. The document then analyzes survey results from its target audience of older teens and plans to incorporate elements they preferred like dramatic pauses and low key lighting into its horror trailer and ancillary materials.
Paranormal Activity Research
The Paranormal Activity film series consists of three films that tell the story of a demon haunting the character Katie. The first film shows the haunting, the second is a prequel showing how she became haunted, and the third is set 18 years prior and shows the origin of the hauntings. The first film was made with a low budget and screened at a festival in 2007 before being acquired and given a limited theatrical release in 2009, becoming highly profitable. Prequels were then produced due to the success of the first film.
Research into Horror Genre
The document provides a history of the horror genre, beginning with its origins in ancient myths about demons and the afterlife. It describes some of the earliest horror films from the late 19th century and traces important developments in the genre through the 20th century, including the emergence of iconic characters like Dracula and Frankenstein in the 1920s-1930s, the rise of science fiction horrors in the 1950s in response to nuclear fears, and the popularity of slasher films in the 1970s-1990s focused on themes of possession and murder. Major horror franchises of the 2000s like Saw and Paranormal Activity continued adapting the genre to modern audiences.
Evaluation
The document discusses the student's music magazine project. It describes how the magazine follows conventions of real music magazines in its design, including using bold fonts, a color scheme of red, white, and black, and featuring well-known bands from the genre. Photos in the magazine use typical props and clothing. Feedback from peers indicated they felt the magazine fit the genre and they would purchase it. The student learned skills using Photoshop and photography for the project. Overall, more research into conventions of the genre helped make the magazine more professional compared to the student's previous school magazine project.
Media coursework
Here are 3 fonts I tested that could work well for an indie/alternative music magazine:
1. Fretboard - A stylish serif font that has an artsy vintage vibe fitting for the genre. The varied letter widths give it visual interest.
2. Frutiger - A clean sans serif with subtle flair. Legible at small sizes but not too plain. Strikes a good balance between stylish and readable.
3. Archer - A playful script font that feels youthful and indie. The varied letter heights keep it lively without being too distracting. Adds personality without being overdone.
I'd recommend experimenting with combinations of these fonts for headings versus body text. Fret
Media coursework
The document provides annotations and evaluations of magazine covers and draft designs for a school magazine. Key points include:
- Annotations of typography, layout, language, images and other design elements of existing magazine covers. Some elements like cluttered layouts are criticized while school-related imagery is praised.
- Draft designs explore different font styles, color schemes, and layouts with the goal of incorporating school colors and achieving a neat, professional look.
- The final evaluation reflects on incorporating school-related imagery and colors to link the magazine to the school identity while using casual language suitable for multiple year groups. Planning drafts allowed improvements to the design elements and layout.
Planning
The magazine will target late teens and early twenties who enjoy indie/alternative music. It will feature an article on the rising duo "The Messengers" including an interview with questions from readers. The logo, layout, and color scheme were chosen based on feedback from a focus group and aim to match the genre. The production plan outlines photographing the band members and drafting the article text in a question and answer format.
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Question 3
- 2. PURPOSE OF AUDIENCE FEEDBACK Audience feedback makes a difference in how the end product turns out, this is because you gain a lot more peoples views and opinions on the product before it is finished. Also a wider range of people are more likely to pick out mistakes which you would normally not see. From audience feedback we made changes to the trailer and the ancillary to improve them on the comments that were made.
- 3. OBTAINING FEEDBACK Wall wisher Wall wisher is a good tool, that enabled me to post my media to the website and then the viewer could look at the media product and make comments to the wall directly after watching the video, this meant that it was fresh in their heads giving good quality feedback. Survey Monkey Survey Monkey is good for obtaining feedback when first looking at target markets. This means you can ask audience questions and then depending on the answers create a plan for our products. This was helpful as it gave us an insight into what sort of trailer to create. Social Media Social media was the most effective way of getting feedback on my work, this was because there is a big user base on sites like Facebook and Twitter to distribute the questionnaire and the wall wisher allowing me to get a lot of feedback back. Focus Group By selecting a small amount of people in my class, that fit the target market of the film, we were able to ask them questions about what they think of the trailer, how it can be improved and whether they liked the idea of the film trailer. This was a good piece of feedback as it gave us lots we could improve in the trailer. I feel that this was the most effective piece of the audience feedback.
- 4. SURVEY MONKEY The questionnaire as you can see above, hit the correct target market for the trailer, this gave us some great feedback for ideas in the trailer and how certain aspects effect the feel of a trailer, for example low key lighting and how long the trailer should last, we used this feedback when making our trailer
- 5. ANCILLARY RESULTS – WALL WISHER Here is some of the most useful Feedback I received on my ancillary drafts: • Change Image of Poster • Change the background of the magazine • Remove the white release date banner as it doesn’t look conventional • The magazines image looks more comedy than horror.
- 6. TRAILER FEEDBACK – FOCUS GROUP • Positive Feedback We used this feedback to improve the trailer, we took on board the • Heartbeat Sound effect fact that the storyline was hard to • Scary figure follow and we made a decision to • Conventional make it into a teaser trailer which • Improvements also helped with making it more scary as there was less time to fill • Lack of Storyline with scary scenes so we added a • Hard to follow the story phone call at the start of the trailer • Need to add scary to give it a scary and unknown scenes feeling to start with. • Conventions • Low key Lighting We felt for the trailer this is the • Teenage characters best way of gaining feedback as it is from out selected target market • Isolation for the trailer.
- 7. STRENGTHS AND WEAKNESSES OF THE PRODUCTS Trailer Strengths • Good use of conventions • Good sound effects • Low key lighting giving the trailer a scary effect Weaknesses • Storyline was poor to begin with until making a teaser • Not a huge amount of fast paced scenes • Transitions could be better Ancillary Strengths • Good use of fonts • Conventional poster • Good image for poster Weaknesses • Magazine image could relate to the film more • Background of the magazine wasn’t brilliant and looked boring just black.
- 8. WHAT I LEARNT FROM MY AUDIENCE FEEDBACK From my audience feedback I have learnt that by gaining feedback throughout the project it is easier to make a product that fits your target market a lot more than just getting feedback at the start and once half way through. This helped a lot as we then realized we needed to change our idea to better fit the target audience more effectively along with providing an easier to pick up story line. This was because when we first showed the target market the trailer they felt that the story was way to hard to figure out from the trailer so we instead make a teaser trailer so that we could show more story related ‘panic scenes’ and tell the story through this way rather than dragging the storyline out. If we had not of used the focus group and audience feedback on the trailer we would not have produced as good of a trailer. When gaining feedback on my ancillary products it helped a lot because they provided a different aspect to what I saw, they talked about things like the background of the magazine and the layout of the poster which when I made adjustments looked a lot better.