Kirby Parrish created a pitch for a film that included characters, setting, and props. They posted the pitch on Wallwisher to get audience feedback. Suggestions from the audience, such as adding more props like beer bottles, helped the group decide what ideas to use and helped film a scene. Kirby found that using social media sites like Facebook and Twitter to advertise the Wallwisher post was effective in reaching their target teenage audience and getting feedback on the pitch ideas.

1. Summary of
Audience
Research
Kirby Parrish

2. Pitch
I have created a pitch in which it explains the characters, set and props that will be
used within the film. This was then complimented with a Wallwisher post that the
audience would comment on our ideas from the pitch

3. Wallwisher
This is the Wallwisher post that was related to the pitch, I asked the audience “Could
you let me know what you think of my pitch and the ideas thanks”. After advertising
the Wallwisher post on Facebook and Twitter to my target audience, people started to
give feedback on their thoughts about our ideas. This really helped the group decide
which ideas were good and were going to be used within the final product. Adding in
more props such as beer bottles was a suggestion which helped us film a scene and
made it look more conventional.

4. Wallwisher
• More props were needed to make the trailer more conventional and believable.
• I found the characters we used worked well as they were the same age as the
target audience, this attracted the audience more so they could relate to them.
• Props such as beer was crucial as it is a main part of the trailer, as most teenagers
have parties they usually include alcohol.

5. Social Networking
Using social networking sites really helped me access my target audience, as most of
our audience are Teenagers sites such as Facebook and Titter are very popular. I found
posting on Facebook attracted more people to the post and spread the word about
the pitch.