The document discusses testing how well a band's main product and supplementary materials work together. It describes how the band The Tox studied other bands like Arcade Fire and Bloc Party to help design their own album digipack and advertisements, aiming to create a consistent color scheme and style that would be recognizable to their target audience. Their final designs featured the band name in a distinctive font, reviews, and band photos with colored paint splatters matching the signature colors used throughout the materials.

1. How effective is the combination of
your main product and ancillary
texts?

2. First we researched what kind of things would fit
in with our ancillary tasks..
We researched bands such as arcade fire and
bloc party who had a similar genre to ours

3. Our digipack was quite similar to bloc party’s
digipack as they had the same colour scheme
running throughout there music video, advert
and digipack.

4. There is the same theme of red, blue, yellow and green colours
going throughout the digipack and the advert, this could suggest
that Bloc Party’s target audience could recognise there album in
stores by seeing their advert as they are very smilar.

5. We drew out roughly how we wanted our advert to look like, the writing is in an italic
font as it looked aesthetically pleasing to our target audience, critics reviews on the top
and a picture of the band.

6. This was our final advert, you can straight away see our band name as “The Tox”, the use
of the main font which was in capitals showed our reviews and they were all five star
which suggested that the album would be really good. The use of the light blue font
highlighted that our album is out now and it is simply amazing. We used the blue red and
yellow paint splatters on top of our band members to show what kind of persona they had.

7. Our Final digipack looked like this, we had the main band members with there signiture
colours, red, yellow and blue. This could show that it would be recognisable to our target
audience, just like bloc party did. The only criticism I had of my digipack was “the tox” font
which should
have been the
same as our
adverts.