1. PR Branding is Life in Business
Plan and Work your brand with 7 life-inspired steps
Why bother to brand?
Example to a powerful branding that sell by its own:
²
²
²
²
²
This
This
This
This
This
is
is
is
is
is
not
not
not
not
not
a
a
a
a
a
Pen, This is Status. - MONTBLANC
Furniture, This is Lifestyle. - IKEA
Bag, This is Fashion. - HERMES
Shoe, this is Sport. - ADIDAS
Magazine, This is the Trend. - VOUGE
Most of us knew we need to brand or PR our business, but
not all are doing it right or should I say in ACTUAL.
In this training, we cover the most comprehensive MUSTKNOW steps to a brand building & PR exercise.
Every detail in life is IMPORTANT so does PR & branding
for business, none of it can work without another.
Presented by
Thinker Worldwide Management

2. A baby is Born!
Giving Birth - "Brand Outline"
Identity
(Name, Gender, Looks,
Personality & Character &
Behavior)
Positioning
(Status, Class, Spent)
Vision
(Hope & Dream)
Mission
(Love & Respect)

3. Baby of Justice. Superbaby~
Nurture - "Brand Development"
Core Value
(Influence, Education
<Practical
&
Theory>, Examine &
Mastering)

4. That's My Kid!!!
Proud: "Brand Marketing"
Communications
(Message, Channels &
Response)

5. Hi I'm TOM. TOM the Baby.
Relating: "Public Relations"
Associating
(Relative, Friends,
Mate, Teacher)

6. Shall we dance?
Fall in Love: "Brand Promotion & Engagement"
Campaign
(Dating, Engaged, Married)

7. Let's Get Loud
Family "Brand Extensions"
Sub brand
(Inlaws)
New Products
(Grandchildren)

8. I love My Life
Happiness "Brand Credential"
Respect, Health, Wealth. (Commitment &Fulfillment)

9. Mr. Jordan's
Straight Line Marketing
HOW? (Strategy)
Where you want to be?
WHAT? (Support)
Where are you now?
“The only thing standing between you and your goal is the bullsh*t story you keep telling yourself as to why you can't achieve it.”
― Jordan Belfort

10. TOM the Baby Campaign Diagram
Social
Responsibility
Digital
Your Campaign
Corporate
Initiative
PR & Advertising
Mobile