This document outlines a 7-step process for building a brand and public relations strategy inspired by the life stages of being born and growing up. It begins with establishing the brand outline by defining its identity, positioning, vision, and mission. The next steps include developing the brand's core values through nurturing influences, education and mastering skills. This is followed by marketing communications, public relations, promotion and engagement activities. The process culminates with brand extensions to new products and achieving brand credentials through commitment and fulfillment. The overall approach is presented as an analogy to the stages of human life.

1. PR Branding is Life in Business
Plan and Work your brand with 7 life-inspired steps
Why bother to brand?
Example to a powerful branding that sell by its own:
²
²
²
²
²
This
This
This
This
This
is
is
is
is
is
not
not
not
not
not
a
a
a
a
a
Pen, This is Status. - MONTBLANC
Furniture, This is Lifestyle. - IKEA
Bag, This is Fashion. - HERMES
Shoe, this is Sport. - ADIDAS
Magazine, This is the Trend. - VOUGE
Most of us knew we need to brand or PR our business, but
not all are doing it right or should I say in ACTUAL.
In this training, we cover the most comprehensive MUSTKNOW steps to a brand building & PR exercise.
Every detail in life is IMPORTANT so does PR & branding
for business, none of it can work without another.
Presented by
Thinker Worldwide Management

2. A baby is Born!
Giving Birth - "Brand Outline"
Identity
(Name, Gender, Looks,
Personality & Character &
Behavior)
Positioning
(Status, Class, Spent)
Vision
(Hope & Dream)
Mission
(Love & Respect)

3. Baby of Justice. Superbaby~
Nurture - "Brand Development"
Core Value
(Influence, Education
<Practical
&
Theory>, Examine &
Mastering)

4. That's My Kid!!!
Proud: "Brand Marketing"
Communications
(Message, Channels &
Response)

5. Hi I'm TOM. TOM the Baby.
Relating: "Public Relations"
Associating
(Relative, Friends,
Mate, Teacher)

6. Shall we dance?
Fall in Love: "Brand Promotion & Engagement"
Campaign
(Dating, Engaged, Married)

7. Let's Get Loud
Family "Brand Extensions"
Sub brand
(Inlaws)
New Products
(Grandchildren)

8. I love My Life
Happiness "Brand Credential"
Respect, Health, Wealth. (Commitment &Fulfillment)

9. Mr. Jordan's
Straight Line Marketing
HOW? (Strategy)
Where you want to be?
WHAT? (Support)
Where are you now?
“The only thing standing between you and your goal is the bullsh*t story you keep telling yourself as to why you can't achieve it.”
― Jordan Belfort

10. TOM the Baby Campaign Diagram
Social
Responsibility
Digital
Your Campaign
Corporate
Initiative
PR & Advertising
Mobile