The document discusses the effectiveness of combining a main music video product with ancillary texts like advertisements and packaging. Key themes of trees, eyes, and veins were used throughout to symbolize loneliness and connect the products. Similar images, colors of black, white and grey, and same fonts were applied across all products to maintain brand identity and link the pieces together cohesively.

1. By Lois Baker
How effective is the
combination of your main
product and ancillary texts?

2. Music video (main
product)
To produce my music video I used final cut pro.
Prior to making my music video I did research on
music videos that already existed in the indie
genre. It was important to make sure that my
Digipak fitted the theme of ancillary texts (advert
and Digipak advert) and vise versa. I used similar
images across all my products and also made
sure I used the same colour’s throughout.

3. Theme: trees, eyes and
veins

4. As you can see from the previous slide I had running symbols throughout
the slide.
Eye: This was used so the audience connects with the character. Eyes
are known as windows to the soul, they are used to express emotion.
Trees/ veins: I played with the fact that veins look like branches. Trees
are associated with forests and forests are associated with loneliness. I
wanted the feeling and look of loneliness to run throughout all my media
products. Veins also connote illness, this links with alcoholism which is a
illness. The theme of alcoholism and abuse are in my music video.
I used running symbols and themes so my products would be more
effective together. The running symbols also create a greater brand
identity.
Themes

5. Fonts
As you can see I used the same fonts on my
advert and digpak. This again helps to
continue the brand identity and link the two
products together.

6. Colours
I made sure I used the same
colour’s throughout. I used
black, white and grey as they
connote sadness and loneliness.
In my music video however
other col0urs were used to
portray when the character was
happy. This created
juxtaposition with the sad
scene's that were edited to be
black and white.