2. Technical code
• Shots- wide angles for scene setting and close up’s to
make the audience focus on a particular theme.
• Camera movements- panning, zoom in- again to
focus on a theme.
• Editing- fast cuts or slow cuts to reflect the pace of the
music. The video normally has a filter on top to make
the video look ‘vintage’ and artistic.
• Lighting- some are black and white, some have bright
lighting
3. Symbolic code
• Colours- toned down colours, nothing bright or ‘in your
face’
• Body language- most the time indie music video don’t
contain people. Indie artists don’t seemed to be
concerned about selling themselves as a brand but
instead they want to sell their music.
• Settings- low budget settings anywhere that can
accessed easily. The setting will normally be artistic
• Clothing- The clothing isn’t bright or really different, the
main focus is the music.
4. Conventions
• Normally – 3/4 minutes long
• Most the time they don’t have a clear narrative
and are more artistic
• Little link between music and visuals
• Little reference to artist
