Construction of digipak advert
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This document provides instructions for constructing a digital packaging design in 3 steps. Step one describes using a grunge brush tool from an online source to create a textured background. Step two outlines adding an album cover image and using selection and feathering tools to blend the image with the background. Step three notes adding text and using a star font from an online source to create stars for the design.
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Media theory
The document summarizes several theories related to analyzing narratives in media such as music videos and films. It discusses how music videos often illustrate, amplify, or contradict the relationship between the lyrics and visuals. It also discusses Claude Levi-Strauss's theory of binary oppositions that can be used to analyze meaning in narratives, such as good vs evil. Tzvetan Todorov's narrative theory suggests stories follow a pattern of equilibrium, disruption, attempted repair, and reinstatement of equilibrium. Vladimir Propp's character theory defines common character archetypes like heroes, villains, dispatchers, and heroines.
Back of album cover construction
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Music video codes and conventions
This document analyzes three genres of music video: pop, metal, and rap. For pop music videos, the technical codes include close-ups of the pop star with bright or dark lighting depending on the mood, while the symbolic codes feature revealing clothing for women and non-descript clothing for men. Metal music videos use low camera angles to make singers appear powerful with low-key lighting focused on the band. Their symbolic codes include dark clothing and settings depicting hell or war. For rap videos, low camera angles and lighting are used to make artists seem powerful and mysterious, while their symbolic codes include jewelry to appear wealthy and aggressive body language to intimidate.
Make up and costume
Travin, the main actor, will wear clothes stereotypically worn by young adults that lean towards the indie music scene, such as skinny jeans, shirts, vans, boots, and smart/casual clothing. This type of clothing was chosen because the intended audience predominantly wears these styles and will help them relate to and engage with the character. Makeup will also be used to create a black eye on Travin to connote abuse and convey meaning to the audience.
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The document discusses various Halloween traditions such as dressing up in costumes, trick-or-treating where children go door-to-door to collect candy, and carving pumpkins. It also mentions activities like visiting haunted houses, playing Halloween bingo, and watching a skeleton dance video. Common conversation topics include discussing Halloween costumes, favorite parts of Halloween, and comparing celebrations in the United States and Spain.
Why did i pick the song between the bars?
The document discusses the selection of Elliott Smith's song "Between the Bars" and plans for a music video that would accompany it. The writer chose the song because they are familiar with Elliott Smith's style of music and feel it resonates with their target audience. The proposed narrative for the music video would focus on breaking stereotypes by depicting a teenage boy in an abusive relationship and using various visual techniques like lighting, camera angles, and editing to convey his confusion and vulnerability. Technical considerations are outlined like using dark lighting and choppy editing to match the sad tone of the song. The production aims to have an independent look without Hollywood production value given limited equipment and budget.
Ejemplos de estrategias de Marketing
El documento habla sobre las diferentes áreas de negocio involucradas en la venta de productos, incluyendo empaque, ventas, distribución, marca y publicidad.
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Media theory
The document summarizes several theories related to analyzing narratives in media such as music videos and films. It discusses how music videos often illustrate, amplify, or contradict the relationship between the lyrics and visuals. It also discusses Claude Levi-Strauss's theory of binary oppositions that can be used to analyze meaning in narratives, such as good vs evil. Tzvetan Todorov's narrative theory suggests stories follow a pattern of equilibrium, disruption, attempted repair, and reinstatement of equilibrium. Vladimir Propp's character theory defines common character archetypes like heroes, villains, dispatchers, and heroines.
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Music video codes and conventions
This document analyzes three genres of music video: pop, metal, and rap. For pop music videos, the technical codes include close-ups of the pop star with bright or dark lighting depending on the mood, while the symbolic codes feature revealing clothing for women and non-descript clothing for men. Metal music videos use low camera angles to make singers appear powerful with low-key lighting focused on the band. Their symbolic codes include dark clothing and settings depicting hell or war. For rap videos, low camera angles and lighting are used to make artists seem powerful and mysterious, while their symbolic codes include jewelry to appear wealthy and aggressive body language to intimidate.
Make up and costume
Travin, the main actor, will wear clothes stereotypically worn by young adults that lean towards the indie music scene, such as skinny jeans, shirts, vans, boots, and smart/casual clothing. This type of clothing was chosen because the intended audience predominantly wears these styles and will help them relate to and engage with the character. Makeup will also be used to create a black eye on Travin to connote abuse and convey meaning to the audience.
HALLOWEEN
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Why did i pick the song between the bars?
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Media digi pack photo edit
This document provides instructions for editing photos in Digi Pack. It lists adjustments that can be made to 4 images, including adjustments to make the images black and white, use HDR toning, and customize other settings. The same adjustments of black and white, HDR toning, and customization are described for multiple images in the set.
indie album cover analysis
The document discusses similarities found across several indie album covers, including their minimal use of colors, bold and easy-to-read fonts, abstract images, and inclusion of only the band's name rather than the album title. It states that to appeal to an indie audience and based on analyzing other indie album art, the author's own cover will be simple, minimalistic, exclude the album name, and focus on minimalism, a common theme in indie album design.
Demographics
Lois Baker conducted a survey asking 15 people questions about their age, gender, and music preferences to learn about her target audience for an indie music project. The survey found that 10 people listened to indie music sometimes or regularly, with most of these being boys aged 17-19, revealing that her key demographic is male teenagers who enjoy indie music.
Case study coldplay
This music video by Coldplay uses conventions of indie music videos by telling a sad narrative that fits the song and having a relationship between the music and visuals that allows for open interpretation. It features close-up and eye-level shots of the lead singer lip syncing to help audiences connect with the narrative and feel the emotions. Additionally, the entire video is edited in reverse, a unique creative choice for indie music videos.
Story board
This document outlines 10 scenes for a short film about alcohol abuse. Scene 1 aims to make the viewer feel intoxicated through quick cuts between bottle shots. Scene 2 shows someone pouring and drinking alcohol. Scene 3 uses a bottle to film a woman's eyes, giving the footage a green tint to personify alcohol. Scene 4 depicts affectionate and abusive touches from a female representing the protagonist's relationship with alcohol. Scene 5 shows a black eye as a symbol of literal abuse. The following scenes link the film to album artwork, show a breaking bottle to represent life shattering, looking through glass to see life distorted, and hands over an eye showing alcohol's power. The film ends with the protagonist surrounded by alcohol after it has left
Digipak research
The digipak uses contrasting black and yellow colors on the front to make the album stand out and convey feelings of happiness, as the album contains upbeat songs. The back of the digipak continues the color scheme to feel like a cohesive product and keeps writing minimal to avoid clutter. Inside, nature imagery reflects the natural and simple style of the artist's music.
Media star identity
One Direction has crafted a strong brand image for themselves. They portray themselves as fun, friendly, and modern through tactics like smiling in photos, wearing fashionable clothing targeted at young audiences, and appearing energetic in music videos. Their innocent image aims to keep appealing to their young fan base. Specifically, in one video they wear matching outfits to portray themselves as a united group rather than individuals, and use darker colors at the end to seem more serious for one of their less upbeat songs.
Question 2
The document discusses the effectiveness of combining a main music video product with ancillary texts like advertisements and packaging. Key themes of trees, eyes, and veins were used throughout to symbolize loneliness and connect the products. Similar images, colors of black, white and grey, and same fonts were applied across all products to maintain brand identity and link the pieces together cohesively.
Media representation of women
Naomi Wolf argues that women are oppressed by the socially constructed "beauty myth" which pressures women to conform to a narrow definition of beauty in order to maintain patriarchy. This myth is perpetuated by women's magazines. Andrea Levy criticizes today's "raunch culture" which objectifies women in increasingly sexualized music videos and music magazines, encouraging women to see themselves and their power as only sexual objects.
Actors
Travin was chosen as the sole actor for the music video because he matched the target audience of males aged 17-19. By using a male actor to portray domestic and alcohol abuse, the video aims to challenge stereotypes that only females experience such issues and that males should not show emotion. Having only one actor allows the audience to fully connect with and focus on his story and experience.
What would I improve now I have feedback
The document contains feedback on a digipak and music video. For the digipak, the feedback suggests adding more color to make the text stand out better and improving the resolution of a picture. For the music video, it is suggested to add a beginning and end for better narrative structure and shorten some scenes to prevent boredom. Additional color is also recommended for the advert to help it stand out.
Shot list
This document describes a series of 35 shots in a film or video, including various close-ups, mid shots, and long shots of a character named Travin drinking, smoking, walking, and interacting with others. The shots show Travin drinking from bottles and cans, being shown through a bottle, blowing smoke, opening a cupboard and taking out a bottle, pouring drinks, sitting and drinking from a glass, and having his hand held by another person.
What is a digipak?
A digipak is a type of CD packaging that consists of a paperboard or cardboard exterior with an inner plastic tray to hold a CD. Digipaks are commonly used for CD singles or special album editions, and typically include lyrics and a song list inside, with artwork continuing on all sides of the package.
Killer advert case study
The advertisement promotes a new music album with the artist's name in large text, the album cover as the main image, and includes the phrase "brand new" and "featuring the single" to generate interest. It also displays the record company logo and band website.
Risk assessment
There are several risks associated with filming on location such as broken glass, hot lights, tripping over equipment, others being in the shot, and bad weather. Proper precautions should be taken like having a first aid kit, warning others of hazards, letting lights cool, clearing the area, and checking the weather forecast. Safety of the crew and cast is important.
Codes and conventions of indie music videos
Indie music videos employ certain technical codes, symbolic codes, and conventions to achieve their distinctive style. Technically, they use wide shots and close-ups with panning and zooming to focus on themes, fast or slow cuts to match the music's pace, and vintage filters. Symbolically, they have toned-down colors and settings, lack of bright branding, and an emphasis on the music over the artists. Conventionally, they are around 3-4 minutes, lack clear narratives, have loose connections between visuals and music, and give little reference to the artist.
Lyric analysis narrative
The document discusses plans for a music video to accompany song lyrics that depict alcoholism and domestic abuse of a male character. Shots of alcohol and drinking will feature prominently to represent the influence of alcohol on the narrative. While physical abuse will be implied, the face of the abuser will be avoided to make the abuser mysterious and distance the audience, sympathizing more with the male subject. The lyrics portray the alcohol itself as a personified abusive partner leading the male into a cycle of abuse and drinking.
Beck music video analysis
The document analyzes Beck's music video for his song "Loser." It discusses how the author chose to analyze this video because Beck was influenced by Elliot Smith and the video provided good ideas for the author's own music video project.
Conventions of media
Women's magazines depict skinny women wearing bright colors and stylish clothing, providing tips on relationships, diets, and health. Mens perfume advertisements on TV feature strong, active men in neutral colors alongside beautiful women. Kids cereal advertisements portray cartoon mascots and families laughing together against a backdrop of happy music.
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Media digi pack photo edit
This document provides instructions for editing photos in Digi Pack. It lists adjustments that can be made to 4 images, including adjustments to make the images black and white, use HDR toning, and customize other settings. The same adjustments of black and white, HDR toning, and customization are described for multiple images in the set.
indie album cover analysis
The document discusses similarities found across several indie album covers, including their minimal use of colors, bold and easy-to-read fonts, abstract images, and inclusion of only the band's name rather than the album title. It states that to appeal to an indie audience and based on analyzing other indie album art, the author's own cover will be simple, minimalistic, exclude the album name, and focus on minimalism, a common theme in indie album design.
Demographics
Lois Baker conducted a survey asking 15 people questions about their age, gender, and music preferences to learn about her target audience for an indie music project. The survey found that 10 people listened to indie music sometimes or regularly, with most of these being boys aged 17-19, revealing that her key demographic is male teenagers who enjoy indie music.
Case study coldplay
This music video by Coldplay uses conventions of indie music videos by telling a sad narrative that fits the song and having a relationship between the music and visuals that allows for open interpretation. It features close-up and eye-level shots of the lead singer lip syncing to help audiences connect with the narrative and feel the emotions. Additionally, the entire video is edited in reverse, a unique creative choice for indie music videos.
Story board
This document outlines 10 scenes for a short film about alcohol abuse. Scene 1 aims to make the viewer feel intoxicated through quick cuts between bottle shots. Scene 2 shows someone pouring and drinking alcohol. Scene 3 uses a bottle to film a woman's eyes, giving the footage a green tint to personify alcohol. Scene 4 depicts affectionate and abusive touches from a female representing the protagonist's relationship with alcohol. Scene 5 shows a black eye as a symbol of literal abuse. The following scenes link the film to album artwork, show a breaking bottle to represent life shattering, looking through glass to see life distorted, and hands over an eye showing alcohol's power. The film ends with the protagonist surrounded by alcohol after it has left
Digipak research
The digipak uses contrasting black and yellow colors on the front to make the album stand out and convey feelings of happiness, as the album contains upbeat songs. The back of the digipak continues the color scheme to feel like a cohesive product and keeps writing minimal to avoid clutter. Inside, nature imagery reflects the natural and simple style of the artist's music.
Media star identity
One Direction has crafted a strong brand image for themselves. They portray themselves as fun, friendly, and modern through tactics like smiling in photos, wearing fashionable clothing targeted at young audiences, and appearing energetic in music videos. Their innocent image aims to keep appealing to their young fan base. Specifically, in one video they wear matching outfits to portray themselves as a united group rather than individuals, and use darker colors at the end to seem more serious for one of their less upbeat songs.
Question 2
The document discusses the effectiveness of combining a main music video product with ancillary texts like advertisements and packaging. Key themes of trees, eyes, and veins were used throughout to symbolize loneliness and connect the products. Similar images, colors of black, white and grey, and same fonts were applied across all products to maintain brand identity and link the pieces together cohesively.
Media representation of women
Naomi Wolf argues that women are oppressed by the socially constructed "beauty myth" which pressures women to conform to a narrow definition of beauty in order to maintain patriarchy. This myth is perpetuated by women's magazines. Andrea Levy criticizes today's "raunch culture" which objectifies women in increasingly sexualized music videos and music magazines, encouraging women to see themselves and their power as only sexual objects.
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Actors
Travin was chosen as the sole actor for the music video because he matched the target audience of males aged 17-19. By using a male actor to portray domestic and alcohol abuse, the video aims to challenge stereotypes that only females experience such issues and that males should not show emotion. Having only one actor allows the audience to fully connect with and focus on his story and experience.
What would I improve now I have feedback
The document contains feedback on a digipak and music video. For the digipak, the feedback suggests adding more color to make the text stand out better and improving the resolution of a picture. For the music video, it is suggested to add a beginning and end for better narrative structure and shorten some scenes to prevent boredom. Additional color is also recommended for the advert to help it stand out.
Shot list
This document describes a series of 35 shots in a film or video, including various close-ups, mid shots, and long shots of a character named Travin drinking, smoking, walking, and interacting with others. The shots show Travin drinking from bottles and cans, being shown through a bottle, blowing smoke, opening a cupboard and taking out a bottle, pouring drinks, sitting and drinking from a glass, and having his hand held by another person.
What is a digipak?
A digipak is a type of CD packaging that consists of a paperboard or cardboard exterior with an inner plastic tray to hold a CD. Digipaks are commonly used for CD singles or special album editions, and typically include lyrics and a song list inside, with artwork continuing on all sides of the package.
Killer advert case study
The advertisement promotes a new music album with the artist's name in large text, the album cover as the main image, and includes the phrase "brand new" and "featuring the single" to generate interest. It also displays the record company logo and band website.
Risk assessment
There are several risks associated with filming on location such as broken glass, hot lights, tripping over equipment, others being in the shot, and bad weather. Proper precautions should be taken like having a first aid kit, warning others of hazards, letting lights cool, clearing the area, and checking the weather forecast. Safety of the crew and cast is important.
Codes and conventions of indie music videos
Indie music videos employ certain technical codes, symbolic codes, and conventions to achieve their distinctive style. Technically, they use wide shots and close-ups with panning and zooming to focus on themes, fast or slow cuts to match the music's pace, and vintage filters. Symbolically, they have toned-down colors and settings, lack of bright branding, and an emphasis on the music over the artists. Conventionally, they are around 3-4 minutes, lack clear narratives, have loose connections between visuals and music, and give little reference to the artist.
Lyric analysis narrative
The document discusses plans for a music video to accompany song lyrics that depict alcoholism and domestic abuse of a male character. Shots of alcohol and drinking will feature prominently to represent the influence of alcohol on the narrative. While physical abuse will be implied, the face of the abuser will be avoided to make the abuser mysterious and distance the audience, sympathizing more with the male subject. The lyrics portray the alcohol itself as a personified abusive partner leading the male into a cycle of abuse and drinking.
Beck music video analysis
The document analyzes Beck's music video for his song "Loser." It discusses how the author chose to analyze this video because Beck was influenced by Elliot Smith and the video provided good ideas for the author's own music video project.
Conventions of media
Women's magazines depict skinny women wearing bright colors and stylish clothing, providing tips on relationships, diets, and health. Mens perfume advertisements on TV feature strong, active men in neutral colors alongside beautiful women. Kids cereal advertisements portray cartoon mascots and families laughing together against a backdrop of happy music.
Gaps in the market
This document discusses targeting a younger audience for acoustic music compared to magazines focused more on the instrument itself aimed at older readers. It also notes analyzing view counts on YouTube videos by Gabrielle Aplin and Ed Sheeran to see that their audiences are growing, indicating those targeting younger acoustic music fans are a large market to aim for.
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Construction of digipak advert
- 1. Construction of Digi pack By Lois Baker
- 2. Step one >I downloaded a ‘grunge’ brush tool from brusheezy.com And used it as my background.
- 3. Step two >I added my album cover picture. >I picked the select tool and drew a box around the outside of my album cover image. >Then Picked select then inverse and then modify, feather. >This blended the image with the background.
- 4. Step three >Then I simply added text >To get the stars I used a star font from dafont.com