This document discusses how the media product represents different social groups in terms of age, gender, genre, fashion, and race. It aims the rock music magazine at people aged 18-21 due to content and price. It targets a male audience as all photos are of men and rock magazines tend to have few females. The genre is modern rock as indicated by festival coverage and title. The model wears smart clothing to add class and appeal. While intended for all races, photos only feature white people so it may appeal more to white than black people.