The magazine is designed for a "geek chic" social group interested in a specific genre of music. The style draws inspiration from magazines like NME and Dazed, focusing on a similar genre of music. The cover features two girls posing like the band Rizzle Kicks to represent a potential girl version of the band and appeal to both male and female readers. The contents page uses simple but eye-catching design to represent the music genre and interest the target audience. It features photos of bands mentioned in the articles to engage readers. The double page spread uses a photo that depicts what teens in the target group enjoy doing to relate to them.