This document discusses how a magazine represents the social group of pop/rock music fans. The magazine's style is based on similar publications like Q, Kerrang, and NME that also target this audience. The colors red, black and white were chosen to represent the genre. The model, Cam, was selected because his casual style in trendy but comfortable clothes would appeal to both male and female fans of pop/rock. The contents page features a band interview to engage the social group and draw them in with personal details about a band they like. The page layout, text style, and casual dressed male model are all designed to represent and appeal to different aspects of the magazine's target pop/rock social group.