The document discusses how the media product, a magazine called FORTE, represents particular social groups. The target demographic is mainly females aged 16-30 who likely have jobs and can afford things like music and festivals. Images on the cover and in the magazine show artists performing live at festivals to attract this casual, carefree audience that enjoys fun pursuits. Comparisons are made to existing magazine covers targeting folk music fans, showing how FORTE's cover and layouts feature simple backgrounds and poses to reflect the soft, serious side of folk music appealing to young women. The choice of artists like Sacha, with long hair and acoustic instruments, aims to represent and attract this social group of acoustic music fans.

1. 2) How does your media product represent
particular social groups?
The demographic for my magazine is mainly females aged from
16-30 years old. It is likely that a large majority of my
target audience have jobs so I think that the issues of my
magazine, for example, Glastonbury and purchasing new music
are suitable because they are likely to be able to afford
these things.

2. My magazine represents the social
groups of my demographic through the
use of props and images. I think
that the whole of my demographic fit
into a casual and laid back social
group. The idea of going to
festivals is very exciting for my
target audience suggesting they’re
carefree and are always seeking fun
things to pursue. Therefore, the use
of images on my front cover showing
artists performing live will attract
them immediately.
All of these images
have been used
throughout my
magazine.
My audience are clearly going to be
fans of the Folk music genre. I
noticed that after completing my
magazine the majority of my images
had guitars in them. This fits into
the social group of my readers
because it is possible that some of
them play an instrument themselves
and the fact that the guitars used
are acoustic, it fits into the
genre.

3. Next, I decided to compare my completed front cover with existing front covers to
see how both attract particular social groups.
I took one of the front covers from my
research posts at the start of my blog
to use as a comparison for FORTE’s
front cover. Laura Marling is the
artist I used as inspiration. In Q’s
issue they would clearly be attracting
folk music fans as Laura is from that
specific genre so I think this cover
was good to base mine on. Alyx is
using a similar stance to Laura with
the look over the shoulder and I have
also noticed that the fonts used to
write the artists’ names are specific
to themselves.
Both of these artists are female and look quite calm and
comfortable in their position of music which I think attracts a
particular social culture of young women who are into the more
softer side of music which folk is a good example of. A
contrast of this would be magazines such as Kerrang! as the
artists on their front covers show attitude and confidence. For
example, I looked back to my research into Kerrang! magazine
and found this front cover featuring All Time Low. They use
more costumes to portray their artists. Therefore, this is why
I didn’t use Kerrang! as a style model because the magazine has
different ambitions to mine.

4. The first image is from the double page spread of Laura’s Q magazine
issue. I have compared this with my double page spread to see how we
have both attracted a particular audience. Both artists have a quite
serious look on their faces and the setting of the shoot is simple.
I also noticed that both Alyx and Laura are crossing their arms on
some form of way which I think reflects the subject matter of the
interview as Alyx’s is about overcoming her anxiety so has been
quite a closed person in the past. I think that this is suitable for
the demographic because they are old enough to understand these
issues and process them therefore the image is reflecting the
seriousness.

5. Laura Marling, an existing folk artist is a great
example of someone who I’d like to represent
through my magazine. This photo is very simple
with a plain background with the guitar and
microphone. Therefore, I decided to use this as
inspiration for an image in my contents page as I
once again used a plain backdrop used the amps
and guitar as props. I felt that Sacha was
perfect for representing this social group of
acoustic music fans as he definitely has the
right casual look due to his appearance. Also, I
think that the positioning of the camera makes a
good effect as both artists are looking away.
This creates some mystery towards the artists as
individuals and therefore could invite a reader
to find out more about them.
Top: Laura Marling Bottom: My Image
I also looked back at my Q
magazine research when analysing
the image of Sacha. The artists on
the front cover of this issue,
Kasabian are clearly quite
different from him because of the
difference in genre however I
noticed that they both have long
hair. I think this reflects a vibe
that males are becoming care free
when it comes to stereotypes. Even
though my target demographic is
mainly females I think that these
images could attract males of the
same appearance to be interested
in finding out more about them.

6. Overall, I think that I have successfully portrayed
different social groups of my demographic via my
magazine by the actual models I have used throughout to
the props used. I think that the target audience I am
aiming at would be satisfied with the contents of the
final product as they would be able to relate to the
issue of Glastonbury festival as they would be fans of
the artists mentioned and they would hopefully be able
to grasp and understand the issues mentioned in the
double page spread.