1. The document discusses conventions commonly used in indie music videos and how the creators of the discussed video adapted some of these conventions in their own video. Some conventions discussed include the use of close-up shots to convey emotion, flashbacks using old footage, and medium shots to highlight props like guitars. 2. The creators' video adapted these conventions by using silhouettes instead of extreme close-ups, editing flashbacks in black and white, and using cross-dissolve transitions to signify themes of loss. It also emphasized the acoustic guitar as a genre icon and used two-shot instead of group shots to reflect inner emotions. 3. Overall, the document examines how the discussed video drew from typical indie music

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3. SimilarConventions
1. Close upshotof leadsingerhighlightshisemotion.We usedthiswhenactorswere alone inthe laterstagesof the musicvideotoalsoconveythe
strongemotionthatbacks our narrative.
2. The use of Flashbacks.ManyIndie artistsinvolve flashbackswithin theirmusicvideos.Lookingatretrospecteventsiskeypartof ourmediaproduct
and we enforcedthisusingexistingoldfootage toaddontothe emotionof our piece.
3. The mediumangle shot,the mostcommonshotutilizedthroughoutourmusicvideoinordertohighlightpropssuchasthe acousticguitarand the
locationof the outdoors.Thisscene alsofeaturesacross dissolve transition;we usedlotsof crossdissolves inordertobuilduponthe flowof our
piece.
4. The firstshot acts as an establishingshotrevealingthe outdoors. A commonsettingusedinmostIndie culture musicvideos.We inturnalsoused
the outdoorsto reflectourgenre.
5. Mise-en-scene.In‘Some nights’ theyfocusprimarilyonguitarsandpianos.Inourmusicvideowe putemphasisonthe acousticguitar,relevantto
the genre iconographyof the Indie sub-culture.
6. In thisgroupshot youcan see the three mainmembersof F.U.N singingtothe chorus. Similarlyshotourartistswitha mediumshotwhentheysing
the chorus inour mediaproduct.
How we adaptedthese conventions
7. We alsousedclose upshotsto reflectemotionhoweverdidnotuse extreme closeups.Insteadwe used silhouetteshotswhichgave agreateffect
as youcould see andhearthe lyricswiththe contrastraisedon Adobe premiere toplace emphasisonthe lipsmoving.
8. We alsousedflashbacksinourvideo.Howeverwe adaptedourshotsandeditedthemtobe black andwhite inthe videoeffectstabonAdobe
software.We feltthisgave the shotsa more authenticlookandmake the narrative clearthat theywere takeninthe presentandthatthe colour
reflectsthe present.
9. We alsousedcrossdissolvestransitions.Asoursongis aboutlosswe usedthe transitionstosignifythistheme withouractressdisappearing,this
furtherclarifiesthe narrative addsaneffective stylisticdevice toourmediaproduct.
10. Insteadof havingactors inour establishingshot,we leftinopenhavingthe wateras a pointof reflection.Anotherkeythemeinourmusicvideo
comparative tomanyother Indie videossuchasMumford andSons song‘The cave’.
11. Unlike ‘Some nights’we placedstrongemphasisonourpropsespeciallythatof the acousticguitar.It acts as the maininstrumentinourpiece and
alsoreflectsthe Indie genre well.
12. Insteadof usinga group shotwe useda two shotwithoutinstrumentsinorderforour actors to reflecttheirinneremotions tothe audience.