This document summarizes how the author's music magazine both used conventions from existing music magazines as well as developed and challenged some conventions. The magazine used conventions like matching the color scheme to the featured artist's costume and including an issue number, date, and website. It developed conventions by taking multiple images to make a whole front cover image and offering prizes through social media. The magazine challenged conventions by having unusual text alignment on the front cover and using a saying instead of "Contents" for the title of the contents page.

1. Ways in which my music magazine… RETRO-
PERSPECTIVE
Used
(All text in this colour represents ways
in which my magazine “Used”
conventions of a music magazine).
Developed
(All text in this colour
represents ways in which my
magazine “Developed”
conventions of a music
magazine).
Challenged
All text in this colour represents
ways in which my magazine
“Challenged” conventions of a music
magazine).
Conventions of a music magazine

2. Masthead: Text alignment on music magazines
are usually to the right or the left
This is the main title or logo List of artist’s that a
with all the text in the front cover
of a magazine and it is included within the
however it such alignment did not
always large and highly magazine.
suit my page.
visible. As mine is.
The Strap Line/
Selling line:
This a sentence that a
magazines usually uses
to promote the
publication. During my initial
•Issue number research I noticed that
I used popular names to grab most magazine had
the attention of my target •Date line sponsors and usually
audience and also offered named the close to their
•Different
them and incentive to read masthead so added this
platforms the
the publication to my magazine .
magazine can be
However I also… found usually a
website.
Offered the prize (the
incentive) on a platform that The colour scheme of
my target audience are the whole page
familiar with and through matches the artist
these (Facebook, Twitter) I costume. This is
could promote my magazine convention for all
more when they attempt to music magazines and
win the prizes. I attempted to imitate
this with my Black,
White and red text.
A mid shot image in the
middle of the page.
Large text that stands to link to the
artist on the front cover. I also used
a different font for this particular
title so as make it stand out more.
As this is the main appeal of this
issue of my magazine. Music
magazine often do this.

3. Comparison
The two magazine front cover beside mine( retro-
perspective) are existing hip-hop magazine that I
attempted to emulate...

4. This is not general convention for
music magazines however I got the
The colour scheme of the page matches
idea from “The Source magazine.
the costume of the artist in the images.
Instead of having the “Contents” as
This is a convention in all music
the title I instead have a saying. I
magazines and I tried to imitate this with
think this adds originality to my
my black, white and red colour scheme
magazine and not only to sets apart
my magazine from others but also
helps personally identify with my
target audience more. I think my
target audience will be amused by it.
The Titles of the features are in bold Issue line & Date line
and are vague descriptions of the
actual content, which should grab the
audiences attention and there is also Ascending numbering, with
an more detailed description the number being a bold
underneath. So the reader get an in- colour so as to stand out.
sight of what they want to read. Making it easier for the
reader.
I also tried to arrange the
number in a spiral/curved
pattern to add more appeal
to the page as when it was
straight it was rather boring.
Most Hip-hop magazines I
researched only use one image
The features of the
however I obtained this idea
contents page are split
from a “Rolling Stone” issue
into sections. This helps
and developed it by taking
the page not appear
several images of one artist to
scattered and makes it
make one whole image. I think
Page number on images to link the artist in clearer and easier to
this adds more appeal to my
the image to the page that content on read.
contents page
him/her/them can be found.

5. Comparison
The contents page to the right is from a “Rolling Stone” and I
attempted to emulate this and create my own authentic contents
page…

6. Music magazines always use
Music magazine always match the
a dramatic or theatrical
colour scheme of the page to the
Title of the artist that is involved in image as the main image for
costume of the artist.
the pages. a double page spread. I used
I did this however when editing my my own image of which I
image I gray scaled the entire image edited on Picasa to try and
apart from logo on the back of the fulfil this convention as I feel
artist of the artists “hoodie”. And I the image dark and
matched the colour scheme of the mysterious..
page (the text) to this and I feel this
I also feel that this image will
gives my page its own authentic look.
make the audience want to
read the article more because
of the mystery of the artist
suggested by the image.
Music magazine use different
text, colour and sizes to make
powerful quotes within the
articles stand out. To intrigue The image in a double
the reader and make them page spread usually
want to read the articles. over-laps both pages. My
image overlaps both
I did this with a stylish font pages however I shifted
and think I successfully made the image to the side so
the page more appealing and as not take attention away
made the my powerful “Thug from my columns of
Poetry” quotes stand out writing. I felt a plain
more. background would serve
Furthermore music as a good platform for my
magazines always use writing.
different colour in text for the
interviewer and the artist
being interviewed of which I
also did.
Music magazine usually include a
website of which I also included.
Page number

7. Comparison
Finding a Double page spread to emulate was difficult however liked the concept of
pages like this one (on the right side) from “The Source”…