The document summarizes the key elements and conventions used in the design of a music magazine cover and articles to attract a target audience. These include using familiar logos and imagery associated with music genres like mod/grime culture. Article topics focus on upcoming artists, events, and issues relevant to the target demographic. Photographs are taken in a style that makes artists seem accessible by having the camera angle point down at them. Consistent color schemes, repetition of words, and relating content to audience interests are used to attract and engage readers in the culture being represented.

1. Evaluation Task
By keiran froom

2. In what ways does your media product use, develop or
challenge forms and conventions of real media products?
• My front cover is designed around the MOD NME originals
front cover. It represents a similar layout and also similar
colour referencing. This allowed me to get a better feel for
the music scene and the types of magazines that were
already on the market.
I wanted to keep the original MOD target
symbol and include it within the front
cover of my magazine.
The main image on my Magazine is an image of an
artist, this would be a typical convention of music
magazines, He is the most dominant image in the
magazine, this draws in the audiences attention and
allows them to relate to something they may like.

3. This is my mast head and strap line, these are also
used to draw the reader in, I chose a style of writing
that would relate to my genre of music. The ‘rain man’
title was decided because of the idea of it raining
down upon you, its always there, the only thing you
can do is try and hide from it. The mast head is
typically at the top of the magazine cover or slightly to
the left third.
This is a cover line and is usually
used to give the reader a sneak
preview of what is within the
magazine, this again is a generic
magazine convention.
This is the top and bottom strips to my I placed a
music magazine, they are used to barcode on the
advertise various subjects either within magazine
the magazine or companies sponsoring cover to make
the magazine. Both these strips colour the magazine
are in contrast to the actual magazine seem more
cover, this makes them stand out and genuine and
easily readable. realistic.

4. My contents page again carries on the title of
the magazine but as a logo, this takes up less
room and allows space for other more
meaningful features on this page. I placed a
small image of the magazine and a subscription
next to it, this could let people subscribe to the
magazine and get a weekly issue. I still included
the rule of thirds.
Section header. This is included
to show what will follow.
Numbered itemised list
Main feature
Navigation panel

5. FLASH: I have used this to draw in
For the headline, I used the name of
the reader, hence the 3D effect, this
the artist, this was to introduce the
helps grab the readers attention.
artist and also allow the reader to
It’s directly in your face which
associate with them.
makes it the first thing you read.
Introductory Article column's.
text, this is to
explain the
basics before
getting into the
actual main
feature.
By line, shows
who wrote the
text.
Caption/quote: I used one word
and repeated it in the pattern of Feature article photo, I
three, this was to emphasise the used a mid-shot for this,
word and again relate it to the it brings the artists to a
name of the artist. personal view.

6. How does your media product represent particular social groups?
The social group I chose to base my magazine around was the ‘Grime scene’ however this
slowly expanded into the ‘mod culture’ I did this to broaden my audience and try to not make
the magazine so negative. The images on the front cover represent the MOD industry but the
quotes on there represent the Grime ‘prepare for the NWO’.
The term ‘MOD’ was taken from the word ‘Modernist’ this scene originated in London in the
late 1950’s and peaked in the mid 1960’s. The mod culture is still going strong today, it is
represented mainly by the ‘rebellious’ youths and the fashion which is expensive and quite
individual. The rebellious factor helps relate this scene to the Grime one. It does this by
bringing ideas that go against government issues and stand up for peoples wrights.
The music related to the ‘mod scene’ is still being released by such bands as ‘beady eye’ and
‘high flying birds’ some websites that represent this scene are such ones as
http://www.modculture.co.uk/
this site covers a whole variety of different aspects of the scene, such as: clothing ranges,
different news, music and scooting, plus much more.
http://www.chrishunt.biz/features08.html
this is a full description and look into the mod culture.

7. What kind of media institution might distribute your
media product and why?
IPC Media produces over 60 iconic media brands
Owned by ‘time warner’ one of the big 6, which
suggests they are very influential and have a lot of
power within the magazine industry.
MAGAZINES: OVER 70 MAGAZINES INCLUDING
SALES: £95 MILLION PER YEAR
OWNERSHIP: INDIPENDENT
SPECIALISM: WIDE VARIATION
AWARDS: WON NUMEROUSE PPA AWARDS, AWARD FOR EMPLOYEES GENEROSITY
CONCLUSION: WOULD NOT BE SUITABLE AS IT ONLY PUBLISHS ITS OWN
MAGAZINES, IT IS AN INDIPENDEDNT COMPANY
MAGAZINES: 100 MAGAZINES
OWNERSHIP: INDIPENDENT
SPECIALISM: VARIATION
CONCLUSION: WOULD BE SUITABLE AS THEY PUBLISH A WIDE
VARIATION OF MAGAZINES.

8. How did you attract/address your audience?
TO ATTRACT MY AUDIENCE I USED THINGS THAT WOULD INTEREST THE GENRE IT WAS
BASED AROUND, SUCH AS UPCOMING NEWS OF ARTISTS BASED AROUND THAT CULTURE. I
ALSO ATRACTED MY AUDIENCE BY THE USE OF IMAGES, THESE IMAGES ARE
REPRESENTATIVE OF THIS MUSIC SCENE E.G. THE MOD LOGO OR TARGET. I HAVE
CONSTANTLY KEPT THE SAME CLOUR SCHEME AND REPEATED A LOT OF WORDS, THIS WILL
HELP THE READER/AUDIENCE TAKE IT ALL IN AND CARRY ON READING IT. I HAVE RELATED A
LOT OF MY ARTICLES TO THINGS THAT MIGHT INTEREST THIS AUDIENCE AND HELP THEM
ABSORB THE INFORMATION, THIS WILL EXCITE THE AUDIENCE AND MAKE THEM FEEL A
PART OF THE CULTURE AND GROUP. FOR MY PHOTOGRAPHY I LOOKED AT EXISTING
MAGAZINES AND HOW THEIR PHOTO’S WERE TAKEN, MOST OF WHICH HAD THE CAMERA
POINTING DOWN ON THE ARTISTS, I THEN DID A SIMILAR THING FOR MY PHOTO’S AND
MADE THE ARTIST SEEM AS THOUGH THEY ARE LOOKING UP AT THE AUDIENCE.