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1. Qualitative Research
Proposal Template
Prepared For:
Client Name
Prepared By:
User Assigned
Designation
Company Name

2. Cover Letter for Qualitative Research Proposal Template
Dear XYZ,
Thank you for inviting ABC firm to submit a proposal of conducting market research “To
Identify Accommodation Preferences of non-business traveler in the United States and their
XYZ brand perception through qualitative and quantitative method.”
Our team will provide you the detailed market insights by doing primary research that will
help you in decision making. We will carry out market research by using proven methods
while upholding the highest ethical standards.
The enclosed proposal is going to outline exactly how we’re going to achieve for you.
Kindly contact with us if you have questions or want to refine the proposal.
Regards,
User Assigned
Designation
Contact Details
2

3. Table of Content
Research Context
& Objective
Timeline
Methodology
Sampling and
Targeted Demographics
Deliverables
Your Investment
Statement of Work
and Contract
Sign-off
About Us
➢ History
➢ Our Offerings
Our Team
Client Testimonial
3

4. Context
and
Objective
XYZ Hotels wants to further penetrate the non-business traveler market by identifying possible
accommodation preferences of the traveler.
While generating the preferences, they also wants to know traveler’s brand perception as well in order
to establish a clear vision to which direction they should head to in the future.
Context
➢ To find out which type of amenities non-business travellers are looking for in their accommodation.
➢ To measure the non-business travelers attitude toward XYZ Hotels.
➢ To determine whether XYZ Hotels already offering the desired amenities that travelers are looking for.
➢ Add text here
➢ Add text here
Objective
Context and Objective for Qualitative Research
Proposal Template
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5. 2 Weeks 3 Weeks 1 Week
Design
Phase
➢ Sample Size
➢ Add detail
Research
Phase
➢ Primary
Research
➢ Add detail
Analysis
Phase
➢ Data Collection
➢ Add detail
Project
Completion
➢ Findings
➢ Add detail
1 Week
Timeline of Qualitative
Research Services
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6. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Methodology Type Time Taken Key Fact
Survey Quantitative 2 Weeks
➢ Excellent for measuring attitudes across a large population and for
answering specific questions.
➢ Add text
Interview Qualitative 1 Week
➢ Interviews can be conducted in person or over the telephone & are good for
exploratory research.
➢ Add text
Focus Group Qualitative 1 Week
➢ A facilitated group interview with individuals that have something in
common.
➢ Add text
Customer Feedback Qualitative XX
➢ An inexpensive way to gather information.
➢ Add text
Methodology for Qualitative Research
Proposal Template
6

7. ➢ Sample Technique: Random Sampling
➢ Sample Size: 1000 (Non-Business Travellers)
S.No. Age Group Gender Income
01. 20-28 year Male and Female $XXXX
02. 20-28 year Male and Female $XXXX
03. 20-28 year Male and Female $XXXX
04. 20-28 year Male and Female $XXXX
05. 20-28 year Male and Female $XXXX
06. 20-28 year Male and Female $XXXX
Rocky Mountain Region
Northeast Region
Southwest Region
Southeast Region
Pacific Region
Mid-West Region
Sampling & Targeted Demographics for
Qualitative Research Proposal Template
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8. PowerPoint Report on key findings.
Filled Questionnaire of the respondents.
Detailed written Project Report with analysis and recommendations.
Add Text Here
Add Text Here
Deliverables of Qualitative
Research Services
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9. S.No. Phase Time Cost
01. Design Phase 2 Weeks $ 1000
02. Research Phase 4 Weeks $ 1500
03. Analysis Phase 1 Week $ 1500
04. Project Completion 1 Week $ 1000
Subtotal $ 5000
Tax Rate of XX% $XXXX
Total $XXXX
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Your Investment for Qualitative
Research Proposal Template
9

10. ABC roots as a market research company extend back to 2002 when the company was founded in Los Angles. By 2010, we were serving clients across
the United States, as well as throughout North America and South America.
When you choose ABC, you get experience, knowledge and a track record of success with leading global brands. We are the market research firm that
focuses on your challenges and the best path to achieving your insight goals.
History
Our Offerings
➢ Quantitative and Qualitative Research
➢ PR polling and Surveys
➢ Text Here
➢ Text Here
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About Us for Qualitative Research
Proposal Template
10

11. Client Name
Client Logo 1
Client Name
Client Logo 2
Client Name
Client Logo 3
Client Name
Client Logo 4
Client Name
Client Logo 5
Client Name
Client Logo 6
Our Clients for Qualitative Research
Proposal Template
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12. e
a
T
m
Peter Smith
This is a representative image, and should be replaced by your own image. Just right click and
replace image.
Job Title
e
a
T
m
John Parker
This is a representative image, and should be replaced by your own image. Just right click and
replace image.
Job Title
e
a
T
m
Carol Smith
This is a representative image, and should be replaced by your own image. Just right click and
replace image.
Job Title
Our Team for Qualitative Research
Proposal Template (1/2)
12

13. John Parker
This is a representative image, and should be replaced by your own image. Just right click and
replace image.
Job Title
Julie Hill
This is a representative image, and should be replaced by your own image. Just right click and
replace image.
Job Title
Our Team for Qualitative Research
Proposal Template (2/2)
13

14. “Thanks for delivering our customized market study on time and with the expected quality. Your responsiveness and continuous support proved
to be very valuable. The results we rely on will assist us in making strategic business decisions in the future.”
Peter Murray
Head of Business Development
Universal Technologies
"I highly appreciate the team’s efficiency for a well-conducted study that helped us clarify some blind spots in the area of proteins. Although
compiling information for B2B ingredients is very difficult, the ABC team pulled out the task successfully. The quality of research, level of
insights, and the responsiveness of the team were commendable!“
Billy Dawson, Business Innovation Director
Food and Ingredients Manufacturer
United States of America
“Write Client Testimonial Here”
Name Here, Designation
Company Name
Country
Client Testimonials for Qualitative Research
Proposal Template
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15. Statement of Work and
Contract for Qualitative
Research Proposal Template
Cancellation or Modification:
➢ Any Cancellation or modifications to the signed contract must be approved in written at least two weeks prior to the
commencement of the project. There will flat 30% chargeable fee of total quoted cost if any cancellation will be done.
What you Provide:
➢ AV equipped meeting room and timings.
➢ Full technical support in terms of internet access, laptop or computers.
➢ Project related data like customer feedback form.
Payment:
➢ 20% of the total estimated cost on Agreement signing.
➢ 50% of the total estimated cost, at the beginning of the project.
➢ Remaining amount after submission of finding and recommendation reports.
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16. Sign-off
➢ I have read statement of work and contract carefully and understand all the term & condition of working with ABC firm.
➢ I by signing below, I, XYZ Hotels agree to the mentioned schedule, methodologies, deliverables and contract set forth above by ABC firm for
my need.
➢ Text here
➢ Text here
(User Assigned)
(Company Name)
Signature
(Client Name) & Address
Signature
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Sign-off for Qualitative Research
Proposal Template
16

17. Icons Slide for Qualitative Research
Proposal Template
17

18. Additional
Slides
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19. This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Our Vision
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audience's attention.
Our Mission
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audience's attention.
Our Goal
Our Mission for Qualitative Research
Proposal Template
Our
Mission
19

20. First 90
Days
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audience's attention.
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First 30
Days
First 60
Days
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30 60 90 Days Plan for Qualitative
Research Proposal Template
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21. Roadmap for Qualitative Research
Proposal Template (3)
Start
2019
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audience's attention.
2018
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it to your needs and capture your
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2020
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End
21

22. Roadmap for Qualitative Research
Proposal Template (4)
Start
2018
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it to your needs and capture your
audience's attention.
2020
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it to your needs and capture your
audience's attention.
2017
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it to your needs and capture your
audience's attention.
2019
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audience's attention.
End
22

23. Roadmap for Qualitative Research
Proposal Template (5)
Start
End
2017
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to your needs and capture your
audience's attention.
2019
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to your needs and capture your
audience's attention.
2016
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to your needs and capture your
audience's attention.
2018
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audience's attention.
2020
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to your needs and capture your
audience's attention.
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24. This slide is 100%
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needs and capture your
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2017 20192018 2020
Timeline for Qualitative Research
Proposal Template
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