The document provides a product roll out strategy proposal for a client. It includes a cover letter introducing the proposal, an outline of the proposal contents, descriptions of the research, planning, implementation and launch processes, a timeline and communication plan, pricing details, information about the company and team, past experience examples, and next steps. The proposal offers services to effectively communicate product characteristics, develop pricing and supply chain strategies, and create a marketing plan for a new product launch.

1. Product Roll Out
Strategy Proposal
Project Proposal – (Proposal Name)
Client – (client name)
Delivered On – (Submission Date)
Submitted By – (User Assigned)

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Cover Letter for Product Roll Out Strategy Proposal
2
Dear (client_name),
Thank you for reaching out to us for the product launch service needs. We understand that in today’s
highly competitive environment it has become vital to launch your product with effective marketing
strategy and communicate your product characteristics to customers.
We can assure that with our proven experience, your company will be able to accomplish the following
goals -
o To effectively communicate about product characteristics and how it can fulfill the needs and
demands of the customer.
o To develop effective pricing strategy for competitive market.
o To establish effective supply chain channel framework for sales and distribution
o To develop effective marketing strategy for product launch and awareness.
o Add text here
We will prepare the initial design phase of the project to give you the appropriate look and feel of the
design hierarchy.
Feel free to contact us for more information.
Sincerely,
(company_name)

3. 3
Table
of Contents
Project Context and Objectives
Our Process
o Plan of Action
o Scope of Services
o Time frame
o Modes of Communication
Your Investment
Company Overview
o Why Us
o About Us
o Awards and recognition
o Our Team
Our Past Experience
o Client Testimonials
o Case Study
Statement of Work and Contract
Next Steps

4. 4
Table
of Contents
Project Context
and Objectives

5. Project Context and Objective for Product Roll Out Strategy Proposal
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Project Context –
We understand that the (client name) requires a successful product launch in market for
business expansion. Also, the client is looking for an appropriate go-to market strategy for
profit maximization.
Project Objectives –
To effectively communicate about product characteristics and how it can fulfill the needs and
demands of the customer
To develop product pricing strategy keeping in mind product cost, target customer buying
power, and competitor product pricing
To plan and execute the go to market strategy and supply chain management structure like-
distribution network, supplier management etc.
To analyze latest market trends and create marketing strategy for product
penetration in market
To build a strong positioning strategy for casting right impression of products and
services on the target audience
Add Text Here

6. 6
Table
of Contents
Our Process
o Plan of Action
o Scope of Services
o Time frame
o Modes of Communication

7. Plan of Action for Product Roll Out Strategy Proposal
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Product pricing
o Manufacturing cost
o Competitor pricing
o Market trend
o Customer buying behavior
o Add text here
3-5
Weeks
Supply Chain
o Distribution and
supplier management
o Logistics management
o Inventory management
o Product lifecycle management
o Inventory control
5-7
Weeks
Marketing
o Social media marketing
o Search engine
Optimization Blog
o Website development
o Google adwords
7-9
Weeks
o (Client_name) products
o Competitor products
characteristics and features
o Competitor marketing and
sales strategy
o Budget planning
o Brand development planning
o Customer behavior, buying
pattern and power
o Add text here
Initial Assessment
1-3
Weeks

8. Scope of Services for Product Roll Out Strategy Proposal
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Research
o Market feasibility research
o Market
opportunity research
o Market trend research
o Add text here
Planning
o GTM strategy planning
o Distribution
network planning
o Financial planning
o Marketing
strategy planning
o Pricing strategy planning
o Social media
campaigns planning
o Add text here
Implementation
o GTM strategy
o Distribution network
o Offline marketing strategy
o Pricing strategy
o Social media campaign
o Online marketing strategy
like- SEO, website
development, blogs,
AdWords etc.
o Brand architecture
o Add text here
Launch
o Launch product
o Collect feedback and do
necessary changes
o Add text here

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Timeframe for Product Roll Out Strategy Proposal
9
Stages Duration (in week)
Research 1-3
Planning 4-5
Implementation 5-14
Launch 15-16

10. Modes of Communication for Product Roll Out Strategy Proposal
10
Communicate Medium Description
Weekly Calls Every Wednesday
Monthly Catch up Last day of the month
Review Sessions Emails
Add text here Add text here
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11. 11
Table
of Contents
Your Investment

12. Your Investment for Product Roll Out Strategy Proposal (1/2)
12
Stages Price (in USD)
Research 800
Planning 900
Implementation 1,100
Launch 1,500
Total (Before tax) 4,300
Taxation Rate (5%) 215
Total 4,515
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13. Your Investment for Product Roll Out Strategy Proposal (2/2)
13
(Designer_name) will perform different activities in different phases –
Stages Activities Duration in week
Estimated Cost
(in USD)
Research
o Market feasibility research
o Market opportunity research
o Market trend research
o Add text here
1-3 600
Planning
o GTM strategy planning
o Distribution network planning
o Financial Planning
o Marketing strategy planning
o Pricing strategy planning
o Social media campaigns planning
o Add text here
4-5 900
Implementation
o GTM strategy
o Distribution network
o Offline marketing strategy
o Pricing strategy
o Social media campaign
o Online marketing strategy like- SEO, website development, blogs,
AdWords etc
o Brand Architecture
o Add text here
5-14 1,200
Launch
o Launch product
o Collect feedback and do necessary changes
o Add text here
15-16 1,500
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14. 14
Table
of Contents
Company Overview
o Why Us
o About Us
o Awards and recognition
o Our Team

15. Why US for Product Roll Out Strategy Proposal
15
We promise to work in close association with (client_name ) and help them to
overcome their challenges for product advertisement and distribution.
Our client (client_name) requires product launch services to enter new
market in-order to generate revenue and minimize expenses.
Strengths that will add to your firm-
We help client to design a customized public relations and marketing campaign for
your new product.
We believe in creating good web content that showcases the best features of
your product.
We create and advertise effective and efficient launch event for the
new product.
We develop online marketing campaigns for the product including webinars, email
advertising and search engine marketing.
Add text here
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16. About Us for Product Roll Out Strategy Proposal
16
Who We Are –
Founded in 1994, We have a passion for overcoming challenges, launching new business and products, creating concepts, managing
reputation and igniting brands . We have provided product launch services to companies from different sectors across the globe. We
have an in-house team of Product Launch Experts, Marketing Experts, Content Writers and Digital Marketing Experts, who provide
initial support for business growth and development.
Vision
To be a top consultant and
partner for corporate
environment in developing
and improving their
productivity and integrity in
every function and industry.
Mission
To Provide more innovative,
practical, focused and
professional solutions, both in
product launch and consulting
services for organizations.
Core Values
o Passion for Work
o Collaboration with Customers
o Respect for Diversity
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17. Awards and Recognition
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XYZ Company Product
Award
In Jan 2020
launch of the year
Award
In Dec 2019
ABC startup launch
of the year
American
Award
In Nov 2019
most effective consulting

18. Jasmine Cooper
Managing Director
o Add Text Here
o Add Text Here
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Kendra Williams
Product Launch Manager
o Add Text Here
o Add Text Here
o Add Text Here
o Add Text Here
Natasha James
Marketing Executive
o Add Text Here
o Add Text Here
o Add Text Here
o Add Text Here
Our Team for Product Roll Out Strategy Proposal (1/2)
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19. Megan Peters
Business Development Executive
o Add Text Here
o Add Text Here
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o Add Text Here
James Milner
Creative Head
o Add Text Here
o Add Text Here
o Add Text Here
o Add Text Here
Our Team for Product Roll Out Strategy Proposal (2/2)
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20. 20
Table
of Contents
Our
Past Experience
o Client Testimonials
o Case Study

21. John Hooper
Designation
Company Name
o Your Text Here
o Your Text Here
o Your Text Here
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William Spencer
Designation
Company Name
o Your Text Here
o Your Text Here
o Your Text Here
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Client Testimonials for Product Roll Out Strategy Proposal (1/2)
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22. Peter Turner
Company Name
o Your Text Here
o Your Text Here
o Your Text Here
Adam Watts
Company Name
o Your Text Here
o Your Text Here
o Your Text Here
Alizabeth Owen
Company Name
o Your Text Here
o Your Text Here
o Your Text Here
Client Testimonials for Product Roll Out Strategy Proposal (2/2)
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23. Case Study for Product Roll Out Strategy Proposal
23
“The project team at (company_name) provided us information on product usage in target markets. The
knowledge has provided us insights in our product development process.” John Carter (PQR Enterprise)
PQR Enterprise is in anticipation for the release of their product’s new flavors , they want to
gain knowledge on how consumers would react and use the new flavors, and will this product
succeed in market. This assessment was valuable to company, as these products were a new
take on the conventional ingredients that customers were using.
Problem-
Online and offline customer feedback
Market feasibility analysis
Competitor analysis on similar products
Customer buying power
Our Solution-
Targeted Approach Resulted in -
Good marketing and sales
strategy for product
Effective
pricing strategy
Add
Text Here
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24. 24
Table
of Contents
Statement of Work
and Contract

25. Contract
Statement of Work and Contract for Product Roll Out Strategy Proposal
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Date: {date_submitted}
Between "us", {company_name}, and "you", {client_name}
You {client_name}, located at {client_address} are hiring {company_name} located at (address) to product launch
strategy services at the estimated total cost of $XXXX as outlined.
Plans Cancellation
o Right modify, reject, cancel or stop at any point processes but are imbibed to reimburse us all costs
and expenses
Confidentiality
o All efforts to preserve confidentiality of information
Terms and Termination
o This agreement should commence from (date) and shall continue till termination by either party by not
less than 60 days notice given in writing.
Services Rendered
o 3-week opportunity to review our work and provide feedback
o Not liable to the firm and third party for damages
Mutual Cooperation
o We agree to put our best efforts in return we expect your cooperation in providing needed information
regarding website
Terms of payment
o Fifty percent of initial fees at the point of contract signing and it will act as deposit
o Remaining 50% has to be submitted after project completion

26. 26
Table
of Contents
Next Steps

27. Next Steps for Product Roll Out Strategy Proposal
27
Discuss the desired changes
Accept the proposal
Sign and finalize the proposal
Submit an initial payment of 50% of total fee of project
Once we get the notification of your proposal acceptance, we will send you the
separate copy of the signed contract for your record
Feel free to contact
Add text here
We firmly believe in clarifying things and sorting out the issues in
order to find the most suitable way to work together.
It is requested to read the contract to get the understanding of the details involved in working with
us. Everything should be fair, transparent and easily understandable at the beginning in order to
lay a solid foundation for better work relationship.
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Contact Us for Product Roll Out Strategy Proposal
28
Email Address
Emailaddress123@gmail.Com
Contact Number
0123456789
Address
# Street Number, City, State
Company Name

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Additional Slides

31. Roadmap for Product Roll Out Strategy Proposal
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2019
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2018
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2020

32. 30 60 90 Days Plan for Product Roll Out Strategy Proposal
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30
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60
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90
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33. Organization Mission and Vision Statement
33
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Vision
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Mission

34. About Us for Product Roll Out Strategy Proposal
34
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Preferred by Many
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Target Audience
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Value Clients

35. Timeline for Product Roll Out Strategy Proposal
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2021
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